Strategies for Brand Pentration: -

1. Analyse the demand, taste & preference of customers.

2. Build the product according to the demand, taste & preference of
customer
3. Select the channels for brand Awareness.
4. Start the promoting activities for brand.

5 Ideas of Awareness for Brand:-

1. Use mobile video.

Mobile video has the capability to reach shoppers when they are most likely to
purchase—in the store, with the product (or a competing product!) in hand.
Mobile shoppers are more likely to begin watching a video on a mobile device,
finish watching the full video, and share the video with friends, compared to
desktop shoppers.

2. Create a lookbook.
A lookbook is a collection of photos of your product designed to inform and
inspire, much like a magazine spread or catalog.  Lookbooks can help you tell a
story about your brand. These moments of sustained engagement are priceless,
resonating with audiences on an emotional level as they spend time actively
flipping through your images.

3. Promote a bundled offer.

One easy way to encourage existing customers to go out on a limb and try
something new is to include a product in a bundled offer. For example, you
might package a top-selling product along with the new product in a trial size.
Or you might promote your new launch with known products in a mobile
marketing campaign, providing instruction on how they might work in tandem.
3. Social media advertisements

Though email is the most widely used platform for marketing, social media is now a
leading marketing channel that small businesses need to focus on. You can easily
attract the large numbers of customers.

4. Text message marketing

A successful text message campaign starts with giving people the chance to opt in to
future messages. Text messages have astronomical open rates—people read almost
100% of text messages.
When it comes to using text messaging in your mobile marketing strategies, digital
coupons are an effective technique. Coupons people receive via text message are used
ten times more often than coupons from other sources.

7. Videos and GIFs

Gone are the days of reading through wordy messages in your inbox. People want
content that’s amusing and easy to digest, which makes videos and GIFs primary
candidates for improving mobile strategies.