Business Ed With Denise Leigh © 2019

Garner, NC

1 billion pounds

60

45

NC, Arkansas and Missouri

 Limiting nitrates

Organic product line

Open about what is in the products

healthy

Good taste

Business Ed With Denise Leigh © 2019

 Smoked sausage

Turkey bacon Breakfast sausage

Frozen turkey burgers

Turkey meatballs

Business Ed With Denise Leigh © 2019

 We learned that Butterball has created new products to appeal to an audience that values protein rich
foods and a healthy diet. What would be the best avenue for Butterball to advertise these products? Explain how you
would design a marketing campaign that reaches this health-conscience audience. Where would you advertise?
Would you have promotional offers? If so, what kind? Answer is a well-developed paragraph...

I would advertise based on the brands already established reputation as a turkey

empire, then also throw in that now the products aren’t as bad and also there are
organic products too. A good promotional offer would be to team up with another
brand that makes thanksgiving food and selling the products bundled for a slight
discount.
Business Ed With Denise Leigh © 2019
Burbank russet comes to Idaho

Idaho joins the union

Dehydration was developed for military

Idahoan was founded

Idahoan dehydration process was made

Idahoan steakhouse brand made
Mashed potatoes soups

cassaroles

Hashbrowns Portable mashed

potatoes

Business Ed With Denise Leigh © 2019

Some consumers think that Idahoan Potatoes are fake and not real potatoes. How can the company get their
product image changed? What would you suggest they do to reach a mass audience to educate consumers
on their product?

They can show a video on how the potatoes are made from ground to
pack, then take out the parts that are confidential
Business Ed With Denise Leigh © 2019
Marcus Urann John Makepeace Elizabeth Lee

700

Business Ed With Denise Leigh © 2019

Cranberry sauce

Cranberry juice cocktail

Business Ed With Denise Leigh © 2019

 mustard Dijon mustard

Horseradish mustard Organic mustard

BBQ mustard
An egg substitute
If Libby’s Canned Pumpkin partnered with another food brand to promote their “replace an egg
with a cup of pumpkin in your recipe to cut down on fat and cholesterol”, what company might
be a good partner to promote this “healthier alternative to baking”? Explain your answer...

Any of the companies that nestle owns since a large amount of them make
food products that involve eggs, they could add alternative options with
pumpkins instead of eggs
squash Squash is like pumpkin so it is ok to
label as pumpkin
How do you feel about the USDA allowing something other than PUMPKIN in a can that says
“100% pumpkin”? Explain your opinion...

I wouldn’t be happy since if labels aren’t truthful to what is in the product then
why should I buy it, I could be allergic to the pumpkin replacement.