Professional Documents
Culture Documents
Question 11. Ans-The Marketing Information System refers to the systematic collection,
analysis, interpretation, storage and dissemination of the market information,
from both the internal and external sources, to the marketers on a regular,
continuous basis.Information marketing is about creating, promoting and selling
information products. After creating an ebook, video or audio course, or another
kind of ecourse, you can resell it again and again. DVDs, workshops and
traditionally published books also fall under the information marketing banner.A
marketing information system is a combination of people, technologies, and
processes for managing marketing information, overseeing market research
activities, and using customer insights to guide marketing decisions and broader
management and strategy decisions.The main benefit of MkIS systems is to
integrate market-monitoring systems with strategy development and the
strategic implementation of policies and processes that help capture and act on
customer management applications with marketing decision support
systems.Information marketing is about creating, promoting and selling
information products. After creating an ebook, video or audio course, or another
kind of ecourse, you can resell it again and again. DVDs, workshops and
traditionally published books also fall under the information marketing banner.The
most widely used sources of information mentioned were feedback from the sales
force, media/trade publications, internal records, and customer visits by
marketing personnel.
Question 12. Ans-Distribution is fundamentally concerned with ensuring that products reach
target customers in the most direct and cost-efficient manner. In the case of
services, distribution is principally concerned with access.Although distribution, as
a concept, is relatively simple, in practice distribution management may involve a
diverse range of activities and disciplines including detailed logistics,
transportation, warehousing, storage, inventory management as well as channel
management including selection of channel members and rewarding
distributors.Distribution (or place) is one of the four elements of the marketing
mix. Distribution is the process of making a product or service available for the
consumer or business user who needs it. This can be done directly by the
producer or service provider or using indirect channels with distributors or
intermediaries. The other three elements of the marketing mix are product,
pricing, and promotion. Decisions about distribution need to be taken in line with
a company's overall strategic vision and mission. Developing a coherent
distribution plan is a central component of strategic planning. At the strategic
level, there are three broad approaches to distribution, namely mass, selective
and exclusive distribution. The number and type of intermediaries selected largely
depend on the strategic approach. The overall distribution channel should add
value to the consumer.
Question 13. Ans-(i) Reinsurance and servicing:-Reinsurance is also known as insurance for
insurers or stop-loss insurance. Reinsurance is the practice whereby insurers
transfer portions of their risk portfolios to other parties by some form of
agreement to reduce the likelihood of paying a large obligation resulting from an
insurance claim. The party that diversifies its insurance portfolio is known as the
ceding party. The party that accepts a portion of the potential obligation in
exchange for a share of the insurance premium is known as the reinsurer.
Reinsurance allows insurers to remain solvent by recovering some or all amounts
paid to claimants. Reinsurance reduces the net liability on individual risks and
catastrophe protection from large or multiple losses. The practice also provides
ceding companies, those that seek reinsurance, the capacity to increase their
underwriting capabilities in terms of the number and size of risks. By covering the
insurer against accumulated individual commitments, reinsurance gives the
insurer more security for its equity and solvency by increasing its ability to
withstand the financial burden when unusual and major events occur.
(ii)Challenges of globalization:-Globalization is an incredibly unique and
diverse process. In a nutshell, it describes the interaction and interconnection of
people, governments, and companies around the world. Businesses expand
internationally with the help of trade agreements created by partnering
governments. Local brands become internationally recognized and people move
across continents to build or join new companies.Globalization provides incredible
rewards for businesses today. The benefits of globalization for businesses include
expanded customer bases, more revenue streams, and a diverse workforce.But
globalization also poses some daunting challenges like environmental
degradation, legal compliance issues, and worker exploitation. The important
thing to remember, though, is that the challenges of globalization can be
overcome.With this plethora of benefits, you may still encounter some challenges
of globalization. The disadvantages of globalization generally refer to wider socio-
political issues that all governments and companies have to face. You will need to
be aware of these in order to build an effective global expansion strategy for your
business.