Impact of internet on enterprises:

(6,7,8)

Google Ads – intent based

FB ads – based on analysis of demographic pattern
Both generate traffic towards the websites

Enterprises are interested in what the users are searching, so as to target their product
appropriately.

User engagement is required in social media platforms.

Measuring the engagement through:

Comments has the maximum engagement
Like, share
Impression – It is the lowest

How to measure virality of a post-

Call for action: the objective of catching users visiting their websites to generate sales.

Google page ranking algorithm:

Uses Inverted index
Stores the Number of hits generated to the page in the last few months and pushes it up
according to the number of hits.

Semantic web – This is a technology which will be able to share opinions about the pages.

Web 1.0 – no interaction only content sharing

Web 2.0 – interactions are involved through social media

There is no clear way to establish causal relationship between marketing and sales
Only a correlation can be established at most currently.

Mashups – combination of platforms to present ideas.

Combination of google maps and uber to show user’s exact location.

Impact of internet on retail sector.