DEPARTMENT OF MASS COMMUNICATION

FACULTY OF ARTS
UNIVERSITY OF CALABAR
CALABAR

HOD’s MESSAGE
It is with the highest privilege and distinct honour that I welcome you to the brand new
Department of Mass Communication of the University of Calabar. Let me, on behalf of the
departmental board, express profound gratitude to the Vice-Chancellor, Prof. Zana I.
Akpagu, for taking steps to ensure that the department is approved by the University Senate
and for providing all the materials and personnel required for its eventual take off in the
2017/2018 academic session.

The Department of Mass Communication of the University of Calabar offers students a

unique learning experience in an environment that boasts of state-of-the-art facilities. As
lucidly stated in the objectives of the department, we are committed to producing
competent, research-oriented and professionally endowed young men and women capable
of pursuing scholarship in academic careers beyond the undergraduate level. It is our
objective also to prepare students for professional careers as journalists, communicators,
Broadcasters, Public Relations and Advertising Practitioners, information managers, as
well as online media publishers, etc.

The programme is very comprehensive and intensive. As a professional course, there is a

practical component that is intended to provide hands-on skills to enable you to transit
seamlessly to the media and communication industry. To this end, every student admitted
into the department MUST, of necessity, own a laptop without which it would be
practically impossible to participate meaningfully in the programme. The laptop will help
students perform tasks such as payment of school charges, registration of courses,
assignments, tests and projects via the Internet or Intranet. Besides, since lectures will be
delivered through PowerPoint presentation laptops will enable students to download
lectures from the e-learning portal or their personal emails to their laptops for effective
participation in class.

In order to inculcate in students a sense of seriousness and professionalism, the

departmental board has recommended that, students dress corporately either in traditional
or foreign attires. No casual dressing such as jeans and T-shirts shall be allowed. Ours is a
serious profession and we intend to produce graduates that can stand out anywhere in the
world of work. The University of Calabar awards degrees in character and learning.
Character is everything. The moral decadence that has beset Nigeria today is a function of
the failure of the education system to produce men and women of character. We have laid
undue emphasis on academic excellence to the total neglect of sound character
development.
It is on this note that students are strictly warned that irresponsible, criminal and corrupt
behaviour shall not be tolerated. Any student found to be involved in bribery for marks, for
instance, shall be promptly sanctioned according to laid down university regulation
regarding such misdemeanor. Nevertheless, let me assure you that the department will
similarly not tolerate any victimization of students by staff. In the event of a case involving
a student and staff, appropriate steps will be taken to guarantee fair hearing for all parties
and whatever decision reached will reflect universal principles of fairness, justice and
equity.

As has been approved by the departmental board, the minimum benchmark for progression
to the next class is a cumulative grade point average of 1.5. This calls for serious
commitment to studies on the part of every student who wishes to gain admission into the
department. While it is important to engage in extra-curricular activities so as to ensure
balanced and well-rounded education, I enjoin students not to be unnecessarily distracted
by these activities to the detriment of your primary objective.

CAREER OPPORTUNITIES IN THE FIELD OF MASS COMMUNICATION

The field of Mass Communication has enormous career opportunities for its graduates.
Whether you are a graduate of the Diploma, Under-Graduate or Post-Graduate
programme, there are almost limitless career prospects open to you. The following are the
major career interests for graduates of Mass Communication in Nigeria and around the
world:

1. University or Polytechnic Lecturer

2. Print Journalist
3. Broadcast Journalist
4. Photo Journalist
5. News Editor
6. News Caster
7. News Producer
8. Programme Producer
9. Radio Presenter
10. TV Presenter
11. Columnist
12. Reporter/ Correspondent
13. Sports Commentator
14. Public Relations Executive
15. Advert Executive
16. Video Editor
17. Studio Manager
18. Speech Writer
19. Media Executive
20. Blogger
21. Vlogger
22. Information Officer
 23. Chief Press Secretary
24. Media Assistant/Adviser
25. Website Manager
26. Master of Ceremonies
27. Stand-up Comedian
28. Radio Host/Hostess
29. TV Host/Hostess
30. Public Announcer
31. Press Attaché
32. Proof Reader
33. Script Writer
34. Publisher
35. General Editor
36. Events Manager
37. Brand Executive/Manager
38. Freelancer
39. Director of Investor Relations
40. Ethical Orientation Officer
41. Content Developer
42. Copy Writer
43. Communications Director
44. Independent Media Producer

PROFESSIONAL BODIES/UNIONS
A graduate of Mass Communication is eligible to join the following professional
associations/unions:
1. ACCE
2. Nigerian Union of Journalists (NUJ)
3. Nigerian Institute of Public Relations (NIPR)
4. Radio, Television and Theatre Arts Workers’ Union (RATTAWU)
5. Nigerian Guild of Editors (NGE)
6. Newspapers Proprietors Association of Nigeria (NPAN)
7. Advertising Practitioners’ Council of Nigeria (APCON)
8. Online Publishers Association of Nigeria (OPAN)
9. Broadcasting Organizations of Nigeria (BON)

Dr. Joseph E. Ekpang II

Acting HOD

CONTACT INFORMATION
Email: masscomm@unical.edu.ng, j.ekpang@unical.edu.ng
Phones: +234-817-318-7000, +234-817-318-7013, +234-809-305-4487
HISTORY
The department of Mass Communication, a brain child of the 10th Vice-Chancellor of the
University of Calabar, Prof. Zana I. Akpagu, came into being on June 1, 2017, with the
appointment of Dr. Joseph E. Ekpang as pioneer Acting Head. The process leading to the
creation of the department began in February, 2016, when the Vice-Chancellor presented
a proposal to the University Senate for the establishment of the department of
Communication Arts.

The proposal was duly approved by the Senate. In giving its approval, Senate directed that
media and communication courses that were then offered by the departments of Theatre
and Media Studies and Linguistics and Communication Studies be excised and brought
under the department of Communication Arts. Senate further directed the Dean of the
Faculty of Arts to set up a committee to harmonize the media and communication courses
so excised and produce a draft curriculum for the new department.

Consequent upon this, the Dean of Arts, Prof. Oluwagbemi Jacobs, constituted the
Curriculum Drafting Committee on June 21, 2016, with Prof. Edde Iji of Theatre and Media
Studies as Chairman. Other members of the Committee were Prof. Offiong Ani Offiong
and Dr. Jacob Agba of Linguistics and Communication Studies, Dr. Joseph E. Ekpang and
Dr. Brenda Akpan (co-opted) of Theatre and Media Studies, while Mr. Emmanuel Uddor,
Faculty Officer, served as secretary.

One of the most significant actions of the Curriculum Drafting Committee was the change
of name of the department from Communication Arts to Mass Communication. The
Committee, in arriving at this decision, noted that the term “Communication Arts” was
fluid and embraced other arts outside the realm of mass media such as Fine and Applied
Arts, Music, Theatre Arts and Literary Arts. On the other hand, the term “Mass
Communication” conventionally embraced the broadcast/print media, Internet and its
allied new or social media, photography, phonography as well as public relations and
advertising. The Committee submitted its report on 11th August, 2016.

On October 25, 2016, following the receipt of the report of the Curriculum Drafting
Committee, the Dean proceeded to set up another committee charged with the
responsibility of drawing up a document for the actual establishment of the department of
Mass Communication. Incidentally, members of the Curriculum Drafting Committee were
again saddled with the job of producing the policy framework that was to guide the faculty
in the establishment of the new department.

As mentioned earlier, the actual take-off of the department followed the appointment of an
Ag. Head on June 1, 2017. On assumption of office, the Ag. Head of Department, Dr.
Joseph E. Ekpang, wrote to the Vice-Chancellor to redeploy the following academic staff
from the departments of Theatre and Media and Linguistics and Communication Studies,
respectively, to form the initial take off staff:
1. Prof. Edde Iji
2. Prof. Offiong Ani Offiong
 3. Dr. Stanislaus Iyorza
4. Late Dr. Oshega Abang
5. Dr. Lawrence Ekwok
6. Dr. Patrick Ene Okon
7. Mr. Mathias Oshie
8. Mr. Osong Ubana
9. Mr. Eyamba Mensah
10. Mrs. Ekpe Edemekong
11. Mr. Steve Nyong
12. Mrs. Adomi Daniel
13. Rev. Fr. Leonard Ojorgu
14. Mr. Eric Ogri
15. Miss Unwana Noah
16. Mr. George Otakore
17. Mr. Kalita Aruku
18. Mr. Peter Ogar Inyali

This crop of pioneer staff was later joined by Dr. Chukwuemeka Okugo and Mrs. Joan
Nweke, who had been appointed as Associate Professor and Assistant Lecturer,
respectively. On Wednesday, June 28, 2017, an inaugural meeting of the Department was
convened to ratify the draft curriculum that was forwarded to it by the Dean. Another
meeting was held on Tuesday, 4th July, 2017, to conclude work on and formally approve
the curriculum for use by the Department. Both these meetings were held in the Board
Room of the Department of Linguistics and Communication Studies.

However, on Thursday July 6, 2017, the Vice-Chancellor, Prof. Zana Akpagu, in a bid to
enable the young department to be fully on ground, directed the Physical Planning Director,
Mr. Simon Ajom, to allocate the building that was originally meant for Physics Laboratory
to the Department of Mass Communication. On Thursday, July 13, 2017, the building was
effectively occupied when the Head of Department moved into his new office. However,
in 2018, the Vice-Chancellor, Prof. Zana Akpagu, ordered the abandoned Students’
Cafeteria to be renovated and allocated to the Departments of Mass Communication, Music
and Fine and Applied Arts. Consequent upon this, the Department of Mass Communication
officially moved into the new building, now designated as the Faculty of Arts Complex
Annex, in March 2019.

VISION STATEMENT
The Department of Mass Communication seeks to set global standards for media education,
research and training, using state-of-the-art technology for building a knowledge-driven
information society that would ultimately engender human development and
empowerment especially in the areas of multimedia communications, broadcasting, Print
journalism, modern Public Relations/Advertising and public speaking.

MISSION STATEMENT
To create a dynamic learning and teaching environment that nurtures contemporary ideas,
creativity, research and scholarship for the development of professionals and innovators in
the domain of media and mass communication.

PHILOSOPHY
The Department of Mass Communication is guided by the critical need to provide students
the opportunity to acquire professional and technical skills needed to communicate in the
modern world and prepare them for professional careers as journalists, broadcasters, public
Relations and Advertising practitioners, and the new media. The department’s programme
is sensitive to the technological realities and challenges faced by communicators, as well
as, an understanding of the complex processes and structures of mass communication
practice and scholarship in the twenty-first century. The department recognizes the critical
role of mass media not only as potent communication tools for the development of human
consciousness and contribution to knowledge through research, but one that has the
immense responsibility to inform, survey, protect and enlighten people in a free society.
The department faculty, through this programme, aims to develop communication
graduates with a strong sense of responsibility in serving the immediate community and
Nigerian society at large.

PROGRAMME OBJECTIVES
The following constitute the major objectives of the programme:
i) To prepare students for professional careers as journalists, communicators,
Broadcasters, Public Relations and Advertising Practitioners, as well as in non-
governmental organizations (NGOs).
ii) To prepare students with professional and technological efficiency to be able to
function adequately at the middle level cadre of management in an
interdisciplinary multimedia society.
iii) To enable students, acquire skills necessary to function efficiently at the senior
management cadre of decision-making in an increasingly complex mass
communication industry.
iv) To produce competent, research-oriented and professionally endowed young
men and women capable of pursuing scholarship in academic careers beyond
the undergraduate level.
v) To progressively innovate and expand the programme to reflect new frontiers
in mass communication and information technologies.
vi) To provide students the opportunity to acquire communication skills that
transcend all disciplines, whether in writing or in broadcasting for an online
website.
vii) To help students understand, embrace and have respect for deadlines and the
ability to work under pressure.
viii) To develop ethical professionals who would serve as trustees of the public, are
socially responsible and would subscribe to the tenets of accuracy, fairness,
balance and objectivity in their reportage of issues and people.
ix) To produce Nigerian Mass Communicators who will continue to protect the
basic principles of the PEOPLE’S RIGHT TO KNOW as the fourth branch of
government or the Fourth Estate of the Realm.
 x) It is expected that at the end of the degree programme in Mass Communication,
the graduate should be able to differentiate between “Soft news” and “Hard
News”, truth from falsehood, and responsible journalism from irresponsible
journalism.
xi) To ensure that graduates of the programme are grounded in the art and science
of communication and possess the capacity to establish their own Newspapers,
Magazines, Public Relations and Advertising Agencies, online news websites,
radio and television stations.
xii) To produce Mass Communication graduates who are capable of communicating
proficiently both in English and French Languages thus making them bilingual
professionals.

DEPARTMENTAL ADMISSION INFORMATION

The Department of Mass Communication offers a comprehensive and integrated
programme of courses that may lead to a degree at undergraduate level as follows:

1. Four-year, 8-semester B.A Degree for UTME candidates;

2. Three-year, 6-semester B.A degree for Direct Entry (DE) candidates;
3. A prospective degree candidate must satisfy both the general University Minimum
Entry Requirements and the specific Faculty and Department Requirements.

4. General University Minimum Entry requirements provide three methods of

admission into the university as follows:
a) Possession of WASCE, SSCE, GCE (O/L), NECO or other equivalent
certificates with credit level passes in at least five subjects taken at not more
than two sittings (preferably not more than five years apart).
b) Possession of three subjects at the WASCE, SSCE, GCE (O/L), NECO or other
equivalent examination at credit level, plus Teacher’s Grade Two Certificate
(where applicable).
c) In both 5 and 6, the subject credits must include English Language,
Literature in English and Mathematics.
d) English Language of TCII must be at merit level before it can be accepted as an
equivalent of the WASCE, SSCE, GCE (O/L) or NECO or other English
Language requirement.
e) By transfer from other recognized universities within and outside Nigeria.

f) The Faculty of Arts specifically requires that:

g) All candidates pass the UTME and reach the appropriate cut-off point for the
year of admission.
h) All applications for admission are routed through JAMB in the first instance.
i) All candidates must obtain credit level passes in English Language at the
WASCE, SSCE, NECO or GCE (O/L) and offer same in UTME.
 5. The Department of Mass Communication specifically requires that:
a) Candidates for the standard Four-Year B.A programme must have passed
at least at credit level English Language and Literature in English and
Mathematics at WASCE, NECO, SSCE or GCE (O/L) examination.
b) In addition to the English Language and Literature in English credits,
candidates may possess credit level passes in French or any
indigenous/foreign Language or any Arts and humanities/Social
Science/Science subjects.
c) Possession of a certificate in Computer Literacy/Appreciation will be an
added advantage.

d) Candidates for the standard Three-Year B.A. programme, that is Direct

Entry (DE), must possess one of the following qualifications:
e) A university degree in any field from a recognized university in Nigeria and
abroad with a minimum pass of Third Class.
f) An Ordinary National Diploma in Mass Communication, Journalism,
Radio/Television Studies, Theatre Studies, Communication Studies, as well
as diploma in compu-Graphics, Visual Arts and Law from a recognized
Nigerian or foreign Institution with a CGPA of not less than 2.75.
g) The University of Calabar Diploma in Theatre and Media Studies and
Linguistics and Communication Studies with a pass at credit level or other
equivalent diploma from any recognized university in Nigeria with a CGPA
of not less than 3.0.
h) A GCE (A/L) certificate with a minimum of three subjects including
English Literature with at least “C” grade pass.
i) In all cases above, candidates must still possess credit level passes in
English Language, Literature in English and Mathematics.

ACADEMIC REQUIREMENTS
To obtain a B.A Honours in Mass Communication, the student admitted by Unified
Tertiary Matriculation Examination (UTME) of the Joint Admissions and Matriculation
Board (JAMB) goes into the standard Four-Year programme. He or she must successfully
complete between a minimum of 146 and a maximum of 150 credit hours of course work.
1. Every student must register for all the basic courses, namely research, theory,
general courses in Mass Communication and Technology.
2. Four (4) semester courses in French, as selected, must be taken up to the end of
year two (2).
3. It is compulsory to take courses in broadcasting and print media up to final year.
4. Students must register for the fundamental courses in Advertising and Public
Relations up to year two.
The following courses constitute third year internal optional courses:
a) All Public Relations Courses
b) All Advertising Courses
c) All Magazine courses
d) All Book Publishing courses
Only two courses out of (a-d) above must be taken per session. However, in the second
semester of the final year, only one (1) optional course would be taken from among the
following:
a) Media and World Information Order
b) Media and Gender Mainstreaming
c) Communication and Globalization Studies
In addition to the internal optional courses, Year Two students are expected to take two
electives from the Arts/Humanities, Social Sciences and Law – one elective in each
semester. The following are options they may choose from:
a) Introduction to Phonetics
b) Introduction to Sociology
c) Nigerian Legal System
d) Introduction to Psychology
e) Nigerian Constitutional Development
f) Elements of Politics

5. EVERY STUDENT ADMITTED INTO THE DEPARTMENT MUST OWN

A LAPTOP WHICH IS A STANDARD REQUIREMENT FOR
PROGRAMME

PROGRAMME STRUCTURE AND OUTLAY FOR STANDARD

FOUR-YEAR BACHELOR OF ARTS, B.A. (HONS) DEGREE

YEAR 1

FIRST SEMESTER COURSES

Course Code Course Title Credit Units

MCM 101 Introduction to Mass Communication 2
MCM 111 History of Nigerian Mass Media 2
MCM 121 Introduction to Photography 2
MCM 131 Internet and its Applications 2
MCM 141 African Communication Systems I 2
MCM 151 Introduction to Broadcasting I 2
MCM 161 Introduction to French Language I 2

General Studies (GSS) Courses

GSS 101 Use of English and Communication Skills I 2
GSS 111 Citizenship Education 2
GSS 121 Philosophy and Logic 2

Total 20
 SECOND SEMESTER COURSES

Course Code Course Title Credit Units

MCM 102 Basic Language for the Media 2
MCM 112 Principles of Public Communication 2
MCM 122 Introduction to IMC 2
MCM 132 Introduction to Desktop Publishing 2
MCM 142 African Communication Systems II 2
MCM 152 Introduction to Broadcasting II 2
MCM 162 Introduction to French Language II 2
MCM 172 Introduction to New Media 2

General Studies (GSS) Courses

GSS 102 Use of English and Communication Skills II 2
GSS 132 History and Philosophy of Science 2
Total 20

YEAR 2

FIRST SEMESTER COURSES

Course Code Course Title Credit Units

MCM 201 Introduction to Journalism 2
MCM 211 News Writing, Reporting and Appreciation 2
MCM 221 Fundamentals of Photojournalism 2
MCM 231 Magazine Writing and Production 2
MCM 241 Broadcast Presentation Techniques 2
MCM 251 Mass Media and Society 2
MCM 261 Principles of Advertising 2
MCM 271 Intermediate French I
MCM 281 Social and Behavioural Change Communication 2

General Studies (GSS) Course

GSS 211 Introduction to Computer 2

One Elective from the following:

Introduction to Phonetics 2
Nigerian Legal System 2
 Elements of Politics 2

Total 20

SECOND SEMESTER COURSES

Course Code Course Title Credit Units

MCM 202 Online Journalism 2
MCM 212 Broadcast Design and Programming 2
MCM 222 Principles of Public Relations 2
MCM 232 Newspaper Design and Layout 2
MCM 242 Intro to Communication Theory 2
MCM 252 Media Appreciation and Criticism 2
MCM 262 Video/Film Production Techniques 2
MCM 272 Intermediate French II 2
MCM 282 Internship 1
MCM 292 Multimedia Writing and Production 2

General Studies (GSS) Course

GSS 212 Computer Application 2

One Elective from the Following

Introduction to Sociology 2
Law of Contract 2
Introduction to Psychology 2

Total 24

YEAR THREE

FIRST SEMESTER COURSES

Course Code Course Title Credit Units

MCM 301 Computer Graphics Application 2
MCM 311 Cross-Cultural Communication 2
MCM 321 Advertising/PR Creative Strategies 2
MCM 331 Organizational Communication 2
MCM 341 Specialized Reporting I 2
MCM 351 Mass Communication Research Methods I 2
MCM 361 Theories of Mass Communication 2
MCM 371 Studio Management and Production 2

General Studies (GSS) Course

GSS 301 Entrepreneurship Development I 2

One of the following Optional Courses (2 credits)

Magazine Article Writing 2
Principles and Practice of Book Publishing 2
Television Directing 2
Corporate Communication Techniques 2

Total 20

SECOND SEMESTER COURSES

Course Code Course Title Credit Units

MCM 302 Principles and Practice of Book Publishing 2
MCM 312 Broadcast News Editing and Production 2
MCM 322 Writing for New Media 2
MCM 332 Media Literacy 2
MCM 342 Specialized Reporting II 2
MCM 352 Mass Communication Research Methods II 2
MCM 362 Mass Media Management 2
MCM 372 Internship 1

General Studies (GSS) Course

GSS 302 Introduction to Computer 2

One of the following Electives

Advanced Magazine Article Writing 2
Aesthetics of Film and Video 2
International Public Relations 2
Management of PR & AD Agency 2

Total 21

YEAR FOUR

FIRST SEMESTER COURSES

Course Code Course Title Credit Units

MCM 401 Communication Law and Ethics 2
MCM 411 Advanced Radio & Television Production 2
MCM 421 Advanced Newspaper & Mag. Production 2
MCM 431 Features, Commentaries and Editorials 2
MCM 441 Data Analysis in Communication Research 2
MCM 451 Proof-Reading and Copy Editing 2
MCM 461 Social Media Marketing 2

One of the following Electives

Media and World Information Order 2
Media and Gender Mainstreaming 2
Communication and Globalization Studies 2

Total 16

SECOND SEMESTER COURSES

Course Code Course Title Credit Units

MCM 402 Development Communication 2
MCM 412 Documentary Production 2
MCM 422 Educational Broadcasting 2
MCM 432 Investigative and Interpretative Reporting 2
MCM 442 Website Management 2
MCM 452 Research Project/Thesis 6

Total 16

Number of Credit Units for a Four Year Programme

Year One
Core Courses Internal Optional Courses GSS Courses
33 - 10

Year Two
Core Courses Elective Courses GSS Courses
31 4 4

Year Three
Core Courses Internal Optional Courses GSS Courses
33 4 4

Year Four
Core Courses Internal Optional Courses GSS Courses
28 2 -

Summary
Core Courses 125
Internal Optional Courses 6
GSS Courses 18
Electives 4
Grand Total 150

DETAILED COURSE DESCRIPTION

YEAR ONE

FIRST SEMESTER

MCM 101: Introduction to Mass Communication

This course offers an explanation of the concept of Mass Communication in the context of
human communication, and an examination of the models and elements of the
communication process. It explores the nature and characteristics of media messages and
audiences: functions, contents, operations and impact of the mass media in a given society.
It provides a survey of the mass media, mass media systems and mass communication
services, such as public relations and advertising (2 credit units).

MCM 111: History of Nigerian Mass Media

The course traces the history and development of Nigerian Newspapers and magazines,
radio and television, as well as their adaptation and contribution to the political, economic
and social development of the country from 1859 till date (2 credit units).

MCM 121: Introduction to Photography

The course provides a basic grounding in the techniques of still photography – a study of
the camera, darkroom facilities, as well as darkroom practices. It has a high practical
content, enabling the students to learn to use the camera as a tool for news reporting and
process films of the captured images. Students are introduced to the concept and techniques
of digital photography as well as the digital camera. The differences between digital and
analogue photography are pointed out to the students as well as the advantages of digital
over analogue photography (2 credit units).

MCM 131: Internet and its Applications

Students are led into a basic understanding of the Internet – its history, structure, emergence
as a medium of mass communication, and as a repository of a vast array of resources.
Services based on Internet technology – World Wide Web, blogs, chatrooms, email, etc,
are examined. Its use by researchers, students and businesses would be emphasized. The
students will be made conversant with how to use and tap the enormous resources of the
new medium. They will be expected to download specific materials from the web as a way
of encouraging them to use the system (2 credit units).
MCM 141: African Communication Systems I
The course covers a survey of African traditional communication structure, form and
content, and processes; their overall influence on social, political and economic
development of the continent is also in view. It exposes the students to the interface of
African beliefs, culture and music with the communication systems. It examines the
influence of modern communication systems on the traditional communication systems
and the adoption of the modern systems in African social, political and cultural
development. A second perspective to the course is a comparative survey of modern
communication systems of African countries (2 credit units).

MCM 151: Introduction to Broadcasting I

This course introduces students to the hardware and techniques used in radio production,
and how those tools are used to support a verbal message. Students will be introduced to
the operations of a radio studio, editing suite and electronic news gathering equipment.
Through hands-on assignments students practice the technical, artistic and logistical skills
necessary to produce news reports and other programme types on radio (2 credit units)..

MCM 161: Introduction to French Language I

It is assumed that the average 100 level student come3s into the system without any
knowledge of French. Therefore, the course begins with the very basics of the language.
Thus, the course covers phonetic training, vocabulary, grammar, reading, and writing at
the beginner’s level. By the end of the semester, the students should be able to understand
French as a means of communication (2 credit units).

SECOND SEMESTER

MCM 102: Basic Language for the Media

The course covers the basics of English, those aspects of writing, such as reported speech,
house style and jargon, which are specific to the language of journalism, the fundamentals
of grammar, the use of spellings, punctuation and journalistic writing. The purpose is to
address slack phrasing, tortured syntax, incompetent punctuation and poor spelling (2
credit units).

MCM 112: Principles of Public Communication

The primary purpose is, in the broadest sense, to introduce students to the theory and
practice of eloquence. At this level, students are exposed to the principles of effective
listening and speech making. It draws on the rules that govern all prose compositions or
speech whether spoken or written. The course, therefore, covers speech preparation and
composition as well as the ability to analyze speech occasions. Students are helped to
develop communication skills to suit specific occasions (2 credit units).

MCM 122: Introduction to IMC

This course introduces students to the fundamentals o integrated marketing communication
mix: Public Relations/Publicity, sales promotion, personal selling and direct advertising
used as complementary marketing tools in the sale of goods and services.

MCM 132: Introduction to Desktop Publishing

The course covers the use of the computer to produce a variety of printed media –
newspapers, magazines, brochures, newsletters, fliers and books; it teaches typography and
the aesthetics of type use. The basic architecture of DTP and the relationship of the desktop
publisher with the traditional printer will be covered (2 credit units).

MCM 142: African Communication Systems II

The course covers a survey of African traditional communication structure, form and
content, and processes; their overall influence on social, political and economic
development of the continent is also in view. It exposes the students to the interface of
African beliefs, culture and music with the communication systems. It examines the
influence of modern communication systems on the traditional communication systems
and the adoption of the modern systems in African social, political and cultural
development. A second perspective to the course is a comparative survey of modern
communication systems of African countries (2 credit units).

MCM 152: Introduction to Broadcasting II

This course introduces students to the hardware and techniques used in television
production and how those tools are used to support a verbal message. Students will be
introduced to the operations of a radio studio, editing suite and electronic news gathering
equipment. Through hands-on assignments students practice the technical, artistic and
logistical skills necessary to produce news reports and other programme types on television
(2 credit units).

MCM 162: Introduction to French Language II

This builds on the first semester’s work. It covers introduction to French grammar, with
emphasis on vocabularies, comprehension and simple translation from French to English
and vice versa. At the end of the semester, the students should tom speak or make
simple/meaningful sentences in French (2 credit units).

MCM 172: Introduction to New Media II

This course introduces students to the origin and evolution of new media. It explores the
various new media platforms such as Facebook, Twitter, YouTube, Google +, Instagram,
LinkedIn, WhatsApp, etc, and how conventional media organizations have leveraged on
these new media sites to expand and deepen their reach. The course also examines some
serious moral, social and ethical issues associated with new media.

YEAR TWO
 FIRST SEMESTER COURSES

MCM 201: Introduction to Journalism

This course evaluates the social implications of Nigerian journalism from the era of “Iwe
Irohin” to the World Wide Web. The course also covers technological developments in
news gathering and delivery, regulation and consolidation of the press, social and political
implications of coverage and effects of changes in literacy and society as well as
comparisons with other models and trends towards globalization (2 credit units)

MCM 211: News Writing, Reporting and Appreciation

This course introduces students to the basic news writing and journalistic reporting
principles. Concepts of journalism provide a format for an analysis of the news media and
the responsibilities of a journalist in today’s society. The course also teaches the
fundamentals of news reporting: accuracy, finding a focus, lead writing, clear and concise
writing, story structure and organization, use of transitions and quotations, colour and
detail, news judgment, story ideas and ethical considerations. The course is given
multimedia treatment, gearing the students towards how to report and write for the print,
broadcast and new media. Instruction includes writing and reporting assignments. Students
in the online stream will be immersed in theories, skills and techniques central to reporting
breaking and longer-form of news for the Internet. Students will spend one day each week
in a simulated newsroom environment, writing copy, lining up newscasts, edit and script
tape reports and report on air (2 credit units).

MCM 221: Fundamentals of Photojournalism

This course is essentially a study of the theory and practice of picture editing, including
assigning, selecting, cropping, writing captions and blurbs, producing informational
graphics, designing photo pages, editing by computer, and managing press photographs.
The latter part of the course focuses on techniques of reporting and interpreting news with
photography; practice in news, sports, features, photographic essays, colour photography,
electronic imaging and studio illustration (2 credit units).

MCM 231: Magazine Writing and Production

This course is an overview of the entire process of magazine publication. The basic
distinction between writing for the magazine and for other printed media is examined with
a view to introducing the students to a different approach to writing for the magazine.
Topics will include history, theory and status of contemporary news magazine publications,
concept research and development of new magazines, writing and editing of articles for
magazines, magazine layout and design, new technologies and future trends in magazine
production. Students should conceive and produce individual or group magazines in which
the essentials of good writing such as clarity, brevity, vividness, variety and originality
should be stressed, thereby, leading the students away from opinionated writing (2 credit
units).

MCM 241: Broadcast Presentation Techniques

Students are exposed to presentation style for the electronic media. The course explores
techniques for the narrator, announcer, news anchor and interviewer/host. Students will
learn how to coordinate in relation to studio equipment as well as the fundamentals of audio
engineering, planning and managing a broadcast studio production (2 credit units).

MCM 251: Mass Media and Society

This course examines the functions of the mass media for society, the relationships of the
media with the various audience segments of the Nigerian society, and the role of the mass
media as social institutions. Students are exposed to the knowledge of various
communication models and their application to the mass media, the mass communication
process, organization, characteristics and responsibilities of the mass media and media-
related professional operations. The content of contemporary mass media and the influence
of foreign content are also examined. An overview of the potentials of new media for the
social, economic, cultural and political developments of the country is also in view (2 credit
units).

MCM 261: Principles of Advertising

The course explores the various ways in which theories of advertising can be applied to
specific practical problems in the commercial and non profits world. The course also
introduces students to other advertising principles, including the structure of a typical
advertising department; the economic, social and cultural roles of ; the impact of society’s
values on advertising; the role of advertising in allocating society’s resources; the
relationship of advertising with mass communication. Ethical issues in advertising are also
in view (2 credit units).

MCM 271: Intermediate French I

This builds on the First Year French. It is tailored to the interests of Mass Communication
students because it is designed to expose them to translation, oral French, a bit of modern
French Literature and more of French grammatical structure. Emphasis will be on grammar
(complex constructions), composition of sentences, organization of paragraphs, reading
and so on. At the end of the course, students should be confident in the use of the language
as it will have given them the vocabulary to deal with basic strands of their course such as
journalism, broadcasting as well as ability to write simple formal letters in French (2 credit
units).

MCM 281: Social and Behavioural Change Communication

The course is designed to equip students with skills in transmitting ideas or information on
social, cultural and health issues in a manner that will bring about positive change in the
lives of people and the society using strategic planning approaches including social
mobilization and advocacy (2 credit units).

SECOND SEMESTER

MCM 202: Online Journalism

Students will in this course learn to navigate online sources and computer technologies to
locate, analyze and present information. The course emphasizes the techniques necessary
for media professionals in the largely interactive setting of online journalism (new media)
– beyond the print and broadcast media. Students will learn image creation and
manipulation, document design and techniques of publication and distribution as they
engage the world of digital communications online. Topics include web searching, Internet
platforms and social media (2 credit units).

MCM 212: Broadcast Design and Programming

The course is intended to give students the ability to research, organize and write for audio
and visual media. Students will be expected to develop, plan, write, edit and produce news
story projects on a regular basis for departmental radio and television broadcasts. The basic
principles of news, information and entertainment programming, as well as content and
structure of these forms are covered (2 credit units)

MCM 222: Principles of Public Relations

The course will give the students an overview of the advent of Public Relations in Nigeria,
public relations theory, introduction to public relations in business, government and non-
profit organizations; functions, processes and management of PR. Included also is a study
of attitudes, public opinion and persuasion as a way of exposing students to the means of
creating mutual trust and cooperation between organizations and their publics. Students
will become familiar with ethical foundations and perspectives as propagated by the
Nigerian Institute of Public Relations, NIPR (2 credit units).

MCM 232: Newspaper Design and Layout

In this course, students will apply the principles of newspaper production: newsroom
leadership, news judgment, editing and layout, packaging and circulation of a campus
newspaper. This course also simulates a newspaper publishing atmosphere. Consequently,
students are assigned roles as writers or editors for individual sections to create a student
newspaper as part of the print studio team (2 credit units).

MCM 242: introduction to Communication Theory

The course examines the theories of media effects on behaviour, values and socio/political
structures with emphasis on contemporary media and consequences of the shift to an online
digital environment. This course also provides students with the basics of criticism and the
background that will eventually lead them into becoming professional critics, with the
ability to pass judgment creative works in the media (2 credit units).

MCM 252: Media Appreciation and Criticism

The course surveys the historical developments of the mass media communication from
the beginnings to date as well as criticisms trailing the theory and practice of media in the
age of globalization.

MCM 262: Video/Film Production Techniques

This course emphasizes basic field techniques in mobile, single camera video directing,
shooting, editing and writing. The course adopts a hands-on approach which encourages
students to engage in field work (2 credit units).

MCM 272: Intermediate French II

This course will be an in-depth study of the verb, adjective, nominal group, etc. At this
level, students learn to distinguish three language registers – refined, correct, and familiar
– and the difference between written and spoken French. Priority will be given to
enrichment of vocabulary to enable the students to read texts. Grammar analysis is
introduced; comparative grammar leading to art of translation is brought in at this level. At
the end of the semester, students should be able to write reports and compositions in correct
French. There will be need for collaboration with the French Language Centre in Calabar
at this level (2credit units).

MCM 282: Broadcast Media Internship

This supplements students’ practical work. The internship is taken up by students during
their long vacation at the end of the second semester of year two. Students are to apply to
broadcast media outfits of their choice, preferably close to their area of residence. The
department will, as much as possible, assist them to get placement. It is expected that these
broadcast organizations will assist the interns financially in their routine assignments. The
departmental coordinator of the programme is expected to visit some of the stations where
these interns are attached. The emphasis is on exposure to the broadcast environment.
Students will submit a report of their activities, signed by an appropriate authority in their
place of internship (2 credit units).

MCM 292: Multimedia Writing and Production

The course is an introduction to a wide ranging study of multimedia production. Students
are exposed to the art of writing features with a multimedia approach. Emphasis is laid on
the clear distinction between opinion articles and features, as well as reaching sources by
observation, interviews and examining secondary sources. Special attention will be drawn
to the nuances of writing features for Internet sources. Students will also receive instruction
on the ways in which digital media and communication technologies (e.g. social
networking, web-based multimedia, blogging/vlogging, mobile Internet) are used by
professional communicators. Students will equally learn audio and video production
techniques and create media for online distribution (2 credit units).

YEAR THREE

FIRST SEMESTER

MCM 301: Computer Graphics Application

This course aims at exposing students to and training them in the basic use of the computer
and its applications. Such uses will include introductory training on how the computer
functions, basic intrigues of graphics, different programmes like Microsoft Word,
Microsoft Excel, PowerPoint Presentation, etc. Computer graphics will expose the students
to how the computer can be used to create pictures and videos. They will learn interface
design, sprite graphics, vector graphics, 3D modeling, and GPU designs, among others (2
credit units).
MCM 311: Cross-Cultural Communication
The course examines how people from different cultural backgrounds communicate in
similar and different ways among themselves, and how they endeavour to communicate
across cultures. The students will be exposed to the study of cultural anthropology.
Language socialization will be broadly interrogated. The study of cultural .globalization
will be introduced in this course (2 credit units).

MCM 321: Advertising/PR Creative Strategies

The course introduces students to essential creative strategies in advertising as employed
by copywriters and graphic designers, such as the use of demonstrations, dramatization and
straight sell approaches. The course will also embrace Public Relations strategies including
corporate social responsibility (2 credit units).

MCM 331: Organizational Communication

The course will expose students to the consideration, analysis and criticism of the role of
communication in organizational contexts. Its main function is to inform, persuade and
promote goodwill. Students should know that the flow of communication could be either
formal or informal. Students will be taught that business information and communication
have coordinate meaning and that organizational communication is a testament to healthy
relationships developed over the years between employers and employees, internal and
external publics, etc (2 credit units).

MCM 341: Specialized Reporting I

The course is concerned with the techniques of writing sports reports. Sports journalism is
an essential element of news media organizations. Students are taught the basic concepts
of sports reporting in the electronic and print media including training in how to run
commentaries during live sports events. The course will also look at different approaches
in reporting specific sports programmes (2 credit units).

MCM 351: Mass Communication Research Methods

The purpose of this course is to acquaint students with qualitative and quantitative methods
of communication research, i.e., data collection, data analysis and evaluation. It involves
among other things, such areas as tools of research, documentation and technicalities in
writing analytical and scholarly papers, field approach to communication data collection
and approaches to analyzing data (2 credit units).

MCM 361: Theories of Mass Communication

This course considers a number of basic theories related to the study of Mass
Communication. Particular attention is paid to the process of mass communication and the
elements involved – source, message, medium, receiver, destination, feedback, noise and
redundancy. Mass Communication models and their roles in theory building, the place of
perception, composition and selectivity are discussed (2 credit units).

MCM 371: Studio Management and Production

The course examines the activities of studio managers and their operations. These
operations are a wide range of news/programme production and studio management
techniques in both recording and live broadcast situations. Students will learn that studio
work entails 24-hour, 7 days a week regime including weekends, nights and holidays
(2credit units).

SECOND SEMESTER

MCM 302: Principles and Practice of Book Publishing

This course discusses an overview of what happens in a publishing company. It explains
what book publishing is all about. Students will be exposed to all the different stages of
publishing which includes acquisition, copy editing, printing production, its electronic
equivalents, marketing and distribution, digital information systems and online publishing
environment (2 credit units).

MCM 312: Broadcast News Editing and Production

The course involves news editing and production in broadcast stations. Students learn the
techniques of news production for radio, television and new media. As a practical course,
students are expected to produce and package sample news radio and television bulletins
(2 credit units).

MCM 322: Writing for the New Media

This course is aimed at exposing students to the techniques of writing for new media. Tools
and conventions of writing for new media, creating audio and video content for upload to
web news sites and differences between broadcast and new media contents will be
highlighted. Students will be taught to develop a thorough understanding of the
collaboration necessary to succeed in new media environment. They will also be taught to
prepare a web-based port-folio of their work (2 credit Units).

MCM 332: Media Literacy

The course is an examination of various dimensions of literacy, their connotative and
denotative meanings and applications in relation to the mass media. Students acquire the
skills and techniques to access, analyze, evaluate, and create media. This will equip them
to better understand the complex messages they receive from television, radio, Internet,
newspapers, magazines, books, billboards, video games, music and all other forms of
media. Students are also taught the intricacies of the operations of mass media including
the major factors that inform media response to the various issues they cover (2 credit
units).

MCM 342: Specialized Reporting II

Health reporting is peculiar in mass communication. Students will be exposed to how
health issues are reported through the various media. Reporting techniques are emphasized
in this course. These techniques will be isolated from other styles associated with normal
news reporting. Health care delivery system; HIV/AIDS and other pandemic diseases,
information on birth control and general human well-being will be in focus (2 credit units).
MCM 352: Mass Communication Research Methods II
The purpose of this course is to acquaint students with qualitative and quantitative methods
of communication research, i.e., data collection, data analysis and evaluation. It involves
among other things, such areas as tools of research, documentation and technicalities in
writing analytical and scholarly papers, field approach to communication data collection
and approaches to analyzing data (2 credit units).

MCM 362: Mass Media Management

This course will expose students to business and media modules. It also exposes students
to the common problems of managing media organizations – radio, television and
newspapers/magazines. It covers decision-making functions, market analysis, internal
structures of the organizations and audience development. Technological developments
affecting management decisions and relationships between labour and management as they
affect organizational efficiency will be covered. Comparative analysis of management
styles in developed and developing economies will also be x-rayed (2 credit units).

MCM 372: Internship

The second segment of internship is taken up by students at the end of the second semester
of year three. Students are to apply to print media and advertising/Public Relations
organizations of their choice, preferably close to their area of residence. The department
will, as much as possible, assist them to get placement. It is expected that these broadcast
organizations will assist the interns financially in their routine assignments. The
departmental coordinator of the programme is expected to visit some of the stations where
these interns are attached. The emphasis is on exposure to the broadcast environment.
Students will submit a report of their activities, signed by an appropriate authority in their
place of internship (2 credit units).

YEAR FOUR

FIRST SEMESTER

MCM 401: Mass Communication Law and Ethics

This course introduces students to the laws that govern the daily operations of journalists
and media writers. The emphasis will be on the laws of libel, contempt, privacy, copyright,
defamation, the reporter’s rights when dealing with the police and courts. It will also
examine the influence of the constitution on media practice, statute laws that have affected
the functions of the mass media, laws affecting advertising and other business activities of
the mass media. The second segment of the course covers media ethics, freedom and
responsibility, ethical issues in news reports and the obligations of the media to those they
cover. Also in view is the responsibility of media practitioners to the integrity of the
profession, functions of the media in relation to the executive, judicial and legislative arms
of government and the constitution. The right to know versus the right to privacy, the code
of ethics for Nigerian journalists and the Freedom of Information Bill are examined (2
credit units).

MCM 411: Advanced Radio & Television Production

This is an intensive practical course on radio and television production and presentation
techniques. There will be detailed study of the various programme genres including
techniques of producing advertisement jingles and slogans. Students will be organized into
groups and guided to produce radio and television programmes for presentation and
assessment (2 credit units).

MCM 421: Advanced Newspaper & Magazine Production The course

covers the full range of skills required of senior editors and management staff of
newspapers and magazines. The topics covered include developing story ideas, refining
editorial concepts, assigning and editing articles, main display writing and design. The
roles of marketing, advertising and circulation departments will be examined (2 credit
units)

MCM 431: Features, Commentaries and Editorials

This is a management level course and instruction involves in-class discussion on public
affairs and the role of discourse in participant democratic culture. The course covers
effective writing of informed opinion on public issues, an appreciation of the editorial page,
feature writing, and other opinion functions of journalistic publications in a democracy,
and appreciation of the broader realm of journalistic commentary found in newspapers and
magazines. Students will get hands-on experience in managing editorial conferences, and
writing various types of opinion. The relevance and influence of media opinion in molding
public opinion will form a major aspect of the course (2 credit units).

MCM 441: Data Analysis in Communication Research

Students are introduced to data analysis techniques, particularly the use of tables, graphs
and the measures of central tendency. They are taught how to present and interpret research
data using these techniques (2 credit units).

MCM 451: Proof-Reading and Copy Editing

This course takes the student through the preparation of copy and other elementary desk
work on newspapers and magazines including news selection and evaluation, correction of
errors, ensuring mechanical accuracy, condensation of news stories, headlining, news
display and page make-up (2 credit units).

MCM 461 Social Media Marketing

Students will be acquainted with the concept of e-commercial on Google+ and LinkedIn.
They will also be taught Facebook Marketing, YouTube Marketing, Twitter marketing and
Instagram marketing. The course covers discussion about certain key aspects of Omni-
channels such as: the concept of Omni-channels, Omni-channels and social media
marketing and Omni-channels and advertising
 SECOND SEMESTER

MCM 402: Development Communication

In view of the central role communication plays in the effective deployment of
development programmes, this course introduces students to techniques of writing for
specialized audiences such as rural communities, physically challenged people, urban poor,
illiterate/semi literate people, etc. Various forms of communication are x-rayed, i.e.
formal/non-formal, verbal/non-verbal, visual/dramatic, among others (2 credit units).

MCM 412: Documentary Production

This course involves the study of the techniques of drama and documentary production for
radio and television. It will cover, among other things, planning, casting, performance and
budgeting (2 credit units).

MCM 422: Educational Broadcasting

The course covers an examination of the potentials and limitations of radio and television
for educational purposes. An evaluation of pedagogical approaches suitable for the two
media, the production techniques required for the effective use of radio and television for
instruction (2 credit units).

MCM 432: Investigative and Interpretative Journalism

This course introduces students to the excitingly perilous world of under-cover journalism.
It equips them with the techniques of investigative reporting and its ethics, sources of
investigative stories, how to write investigative and interpretive stories and the legal
implications contained therein (2 credit units).

MCM 442: Website Management

This is a management level course in online media, building on the students’ exposure to
the Internet, the computer and Online Journalism. Students are instructed on the techniques
and problems of developing and maintaining websites. Concepts and principles for
evaluating, constructing and designing information for the World Wide Web and other
computer-mediated communication systems will be discussed. The course also explores
the use of computer-generated animation and graphics, audio and video to deliver
information via the Internet. Issues of ethics and ownership of works pertinent to online
media are discussed (2 credit.

MCM 452: Research Project/Thesis

Students initiate and execute a research project/thesis under supervision. The project will
give them the opportunity to apply their knowledge of the research process and data
analysis. The project report is defended before the academic faculty at the end of all course
work (6 credit units).

PROGRAMME STRUCTURE AND OUTLAY FOR STANDARD

 THREE-YEAR BACHELOR OF ARTS, B.A. (HONS) DEGREE

YEAR TWO

FIRST SEMESTER COURSES

Course Code Course Title Credit Units

MCM 201 Introduction to Journalism 2
MCM 211 News Writing, Reporting and Appreciation 2
MCM 221 Fundamentals of Photojournalism 2
MCM 231 Magazine Writing and Production 2
MCM 241 Broadcast Presentation Techniques 2
MCM 251 Mass Media and Society 2
MCM 261 Principles of Advertising 2
MCM 271 Introduction French Languge I
MCM 281 Social and Behavioural Change Communication 2

General Studies (GSS) Course

GSS 211 Introduction to Computer 2

One Elective from the following:

Introduction to Phonetics 2
Nigerian Legal System 2
Elements of Politics 2

Total 20

SECOND SEMESTER COURSES

Course Code Course Title Credit Units

MCM 202 Online Journalism 2
MCM 212 Broadcast Design and Programming 2
MCM 222 Principles of Public Relations 2
MCM 232 Newspaper Design and Layout 2
MCM 242 Intro to Communication Theory 2
MCM 252 Media Appreciation and Criticism 2
MCM 262 Video/Film Production Techniques 2
MCM 272 Introduction French Language II 2
MCM 282 Internship 1

General Studies (GSS) Course

GSS 212 Computer Application 2
 One Elective from the Following
Introduction to Sociology 2
Law of Contract 2
Introduction to Psychology 2

YEAR THREE

FIRST SEMESTER COURSES

Course Code Course Title Credit Units

MCM 301 Computer Graphics Application 2
MCM 311 Cross-Cultural Communication 2
MCM 321 Advertising/PR Creative Strategies 2
MCM 331 Organizational Communication 2
MCM 341 Specialized Reporting I 2
MCM 351 Mass Communication Research Methods I 2
MCM 361 Theories of Mass Communication 2
MCM 371 Studio Management and Production 2
MCM 381 Intermediate French I 2

General Studies (GSS) Course

GSS 301 Entrepreneurship Development I 2

One of the following Optional Courses (2 credits)

Magazine Article Writing 2
Principles and Practice of Book Publishing 2
Television Directing 2
Corporate Communication Techniques 2

Total 20

SECOND SEMESTER COURSES

Course Code Course Title Credit Units

MCM 302 Principles and Practice of Book Publishing 2
MCM 312 Broadcast News Editing and Production 2
MCM 322 Writing for New Media 2
MCM 332 Media Literacy 2
MCM 342 Specialized Reporting II 2
MCM 352 Mass Communication Research Methods II 2
MCM 362 Mass Media Management 2
MCM 372 Internship II 2
MCM 382 Intermediate French II 2
 General Studies (GSS) Course
GSS 302 Introduction to Computer 2

One of the following Electives

Advanced Magazine Article Writing 2
Aesthetics of Film and Video 2
International Public Relations 2
Management of PR & AD Agency 2

Total 21

YEAR 4

FIRST SEMESTER COURSES

Course Code Course Title Credit Units

MCM 401 Communication Law and Ethics 2
MCM 411 Advanced Radio & Television Production 2
MCM 421 Advanced Newspaper & Mag. Production 2
MCM 431 Features, Commentaries and Editorials 2
MCM 441 Data Analysis in Communication Research 2
MCM 451 Proof-Reading and Copy Editing 2
MCM 461 Social Media Marketing 2

One of the following Electives

Media and World Information Order 2
Media and Gender Mainstreaming 2
Communication and Globalization Studies 2

Total 16

SECOND SEMESTER COURSES

Course Code Course Title Credit Units

MCM 402 Development Communication 2
MCM 412 Documentary Production 2
MCM 422 Educational Broadcasting 2
MCM 432 Investigative and Interpretative Reporting 2
MCM 442 Website Management 2
MCM 452 Research Project/Thesis 6

Total 16

Number of Credit Units for a Four Year Programme

Year One
Core Courses Internal Optional Courses GSS Courses
33 - 10

Year Two
Core Courses Elective Courses GSS Courses
31 4 4

Year Three
Core Courses Internal Optional Courses GSS Courses
33 4 4

Year Four
Core Courses Internal Optional Courses GSS Courses
28 2 -

Summary
Core Courses 125
Internal Optional Courses 6
GSS Courses 18
Electives 4
Grand Total 150

DETAILED COURSE DESCRIPTION

YEAR TWO

FIRST SEMESTER COURSES

MCM 201: Introduction to Journalism

This course evaluates the social implications of Nigerian journalism from the era of “Iwe
Irohin” to the World Wide Web. The course also covers technological developments in
news gathering and delivery, regulation and consolidation of the press, social and political
implications of coverage and effects of changes in literacy and society as well as
comparisons with other models and trends towards globalization (2 credit units)

MCM 211: News Writing, Reporting and Appreciation

This course introduces students to the basic news writing and journalistic reporting
principles. Concepts of journalism provide a format for an analysis of the news media and
the responsibilities of a journalist in today’s society. The course also teaches the
fundamentals of news reporting: accuracy, finding a focus, lead writing, clear and concise
writing, story structure and organization, use of transitions and quotations, colour and
detail, news judgment, story ideas and ethical considerations. The course is given
multimedia treatment, gearing the students towards how to report and write for the print,
broadcast and new media. Instruction includes writing and reporting assignments. Students
in the online stream will be immersed in theories, skills and techniques central to reporting
breaking and longer-form of news for the Internet. Students will spend one day each week
in a simulated newsroom environment, writing copy, lining up newscasts, edit and script
tape reports and report on air (2 credit units).

MCM 221: Fundamentals of Photojournalism

This course is essentially a study of the theory and practice of picture editing, including
assigning, selecting, cropping, writing captions and blurbs, producing informational
graphics, designing photo pages, editing by computer, and managing press photographs.
The latter part of the course focuses on techniques of reporting and interpreting news with
photography; practice in news, sports, features, photographic essays, colour photography,
electronic imaging and studio illustration (2 credit units).

MCM 231: Magazine Writing and Production

This course is an overview of the entire process of magazine publication. The basic
distinction between writing for the magazine and for other printed media is examined with
a view to introducing the students to a different approach to writing for the magazine.
Topics will include history, theory and status of contemporary news magazine publications,
concept research and development of new magazines, writing and editing of articles for
magazines, magazine layout and design, new technologies and future trends in magazine
production. Students should conceive and produce individual or group magazines in which
the essentials of good writing such as clarity, brevity, vividness, variety and originality
should be stressed, thereby, leading the students away from opinionated writing (2 credit
units).

MCM 241: Broadcast Presentation Techniques

Students are exposed to presentation style for the electronic media. The course explores
techniques for the narrator, announcer, news anchor and interviewer/host. Students will
learn how to coordinate in relation to studio equipment as well as the fundamentals of audio
engineering, planning and managing a broadcast studio production (2 credit units).

MCM 251: Mass Media and Society

This course examines the functions of the mass media for society, the relationships of the
media with the various audience segments of the Nigerian society, and the role of the mass
media as social institutions. Students are exposed to the knowledge of various
communication models and their application to the mass media, the mass communication
process, organization, characteristics and responsibilities of the mass media and media-
related professional operations. The content of contemporary mass media and the influence
of foreign content are also examined. An overview of the potentials of new media for the
social, economic, cultural and political developments of the country is also in view (2 credit
units).

MCM 261: Principles of Advertising

The course explores the various ways in which theories of advertising can be applied to
specific practical problems in the commercial and non profits world. The course also
introduces students to other advertising principles, including the structure of a typical
advertising department; the economic, social and cultural roles of ; the impact of society’s
values on advertising; the role of advertising in allocating society’s resources; the
relationship of advertising with mass communication. Ethical issues in advertising are also
in view (2 credit units).

MCM 271: Intermediate French I

This builds on the First Year French. It is tailored to the interests of Mass Communication
students because it is designed to expose them to translation, oral French, a bit of modern
French Literature and more of French grammatical structure. Emphasis will be on grammar
(complex constructions), composition of sentences, organization of paragraphs, reading
and so on. At the end of the course, students should be confident in the use of the language
as it will have given them the vocabulary to deal with basic strands of their course such as
journalism, broadcasting as well as ability to write simple formal letters in French (2 credit
units).

MCM 281: Social and Behavioural Change Communication

The course is designed to equip students with skills in transmitting ideas or information on
social, cultural and health issues in a manner that will bring about positive change in the
lives of people and the society using strategic planning approaches including social
mobilization and advocacy (2 credit units).

SECOND SEMESTER

MCM 202: Online Journalism

Students will in this course learn to navigate online sources and computer technologies to
locate, analyze and present information. The course emphasizes the techniques necessary
for media professionals in the largely interactive setting of online journalism (new media)
– beyond the print and broadcast media. Students will learn image creation and
manipulation, document design and techniques of publication and distribution as they
engage the world of digital communications online. Topics include web searching, Internet
platforms and social media (2 credit units).

MCM 212: Broadcast Design and Programming

The course is intended to give students the ability to research, organize and write for audio
and visual media. Students will be expected to develop, plan, write, edit and produce news
story projects on a regular basis for departmental radio and television broadcasts. The basic
principles of news, information and entertainment programming, as well as content and
structure of these forms are covered (2 credit units)

MCM 222: Principles of Public Relations

The course will give the students an overview of the advent of Public Relations in Nigeria,
public relations theory, introduction to public relations in business, government and non-
profit organizations; functions, processes and management of PR. Included also is a study
of attitudes, public opinion and persuasion as a way of exposing students to the means of
creating mutual trust and cooperation between organizations and their publics. Students
will become familiar with ethical foundations and perspectives as propagated by the
Nigerian Institute of Public Relations, NIPR (2 credit units).

MCM 232: Newspaper Design and Layout

In this course, students will apply the principles of newspaper production: newsroom
leadership, news judgment, editing and layout, packaging and circulation of a campus
newspaper. This course also simulates a newspaper publishing atmosphere. Consequently,
students are assigned roles as writers or editors for individual sections to create a student
newspaper as part of the print studio team (2 credit units).

MCM 242: Introduction to Communication Theory

The course examines the theories of media effects on behaviour, values and socio/political
structures with emphasis on contemporary media and consequences of the shift to an online
digital environment. This course also provides students with the basics of criticism and the
background that will eventually lead them into becoming professional critics, with the
ability to pass judgment creative works in the media (2 credit units).

MCM 252: Media Appreciation and Criticism

The course surveys the historical developments of the mass media communication from
the beginnings to date as well as criticisms trailing the theory and practice of media in the
age of globalization.

MCM 262: Video/Film Production Techniques

This course emphasizes basic field techniques in mobile, single camera video directing,
shooting, editing and writing. The course adopts a hands-on approach which encourages
students to engage in field work (2 credit units).

MCM 272: Intermediate French II

This course will be an in-depth study of the verb, adjective, nominal group, etc. At this
level, students learn to distinguish three language registers – refined, correct, and familiar
– and the difference between written and spoken French. Priority will be given to
enrichment of vocabulary to enable the students to read texts. Grammar analysis is
introduced; comparative grammar leading to art of translation is brought in at this level. At
the end of the semester, students should be able to write reports and compositions in correct
French. There will be need for collaboration with the French Language Centre in Calabar
at this level (2credit units).

MCM 282: Broadcast Media Internship

This supplements students’ practical work. The internship is taken up by students during
their long vacation at the end of the second semester of year two. Students are to apply to
broadcast media outfits of their choice, preferably close to their area of residence. The
department will, as much as possible, assist them to get placement. It is expected that these
broadcast organizations will assist the interns financially in their routine assignments. The
departmental coordinator of the programme is expected to visit some of the stations where
these interns are attached. The emphasis is on exposure to the broadcast environment.
Students will submit a report of their activities, signed by an appropriate authority in their
place of internship (2 credit units).

MCM 292: Multimedia Writing and Production

The course is an introduction to a wide ranging study of multimedia production. Students
are exposed to the art of writing features with a multimedia approach. Emphasis is laid on
the clear distinction between opinion articles and features, as well as reaching sources by
observation, interviews and examining secondary sources. Special attention will be drawn
to the nuances of writing features for Internet sources. Students will also receive instruction
on the ways in which digital media and communication technologies (e.g. social
networking, web-based multimedia, blogging/vlogging, mobile Internet) are used by
professional communicators. Students will equally learn audio and video production
techniques and create media for online distribution (2 credit units).

YEAR THREE

FIRST SEMESTER

MCM 301: Computer Graphics Application

This course aims at exposing students to and training them in the basic use of the computer
and its applications. Such uses will include introductory training on how the computer
functions, basic intrigues of graphics, different programmes like Microsoft Word,
Microsoft Excel, PowerPoint Presentation, etc. Computer graphics will expose the students
to how the computer can be used to create pictures and videos. They will learn interface
design, sprite graphics, vector graphics, 3D modeling, and GPU designs, among others (2
credit units).

MCM 311: Cross-Cultural Communication

The course examines how people from different cultural backgrounds communicate in
similar and different ways among themselves, and how they endeavour to communicate
across cultures. The students will be exposed to the study of cultural anthropology.
Language socialization will be broadly interrogated. The study of cultural globalization
will be introduced in this course (2 credit units).
MCM 321: Advertising/PR Creative Strategies
The course introduces students to essential creative strategies in advertising as employed
by copywriters and graphic designers, such as the use of demonstrations, dramatization and
straight sell approaches. The course will also embrace Public Relations strategies including
corporate social responsibility (2 credit units).

MCM 331: Organizational Communication

The course will expose students to the consideration, analysis and criticism of the role of
communication in organizational contexts. Its main function is to inform, persuade and
promote goodwill. Students should know that the flow of communication could be either
formal or informal. Students will be taught that business information and communication
have coordinate meaning and that organizational communication is a testament to healthy
relationships developed over the years between employers and employees, internal and
external publics, etc (2 credit units).

MCM 341: Specialized Reporting I

The course is concerned with the techniques of writing sports reports. Sports journalism is
an essential element of news media organizations. Students are taught the basic concepts
of sports reporting in the electronic and print media including training in how to run
commentaries during live sports events. The course will also look at different approaches
in reporting specific sports programmes (2 credit units).

MCM 351: Mass Communication Research Methods

The purpose of this course is to acquaint students with qualitative and quantitative methods
of communication research, i.e., data collection, data analysis and evaluation. It involves
among other things, such areas as tools of research, documentation and technicalities in
writing analytical and scholarly papers, field approach to communication data collection
and approaches to analyzing data (2 credit units).

MCM 361: Theories of Mass Communication

This course considers a number of basic theories related to the study of Mass
Communication. Particular attention is paid to the process of mass communication and the
elements involved – source, message, medium, receiver, destination, feedback, noise and
redundancy. Mass Communication models and their roles in theory building, the place of
perception, composition and selectivity are discussed (2 credit units).

MCM 371: Studio Management and Production

The course examines the activities of studio managers and their operations. These
operations are a wide range of news/programme production and studio management
techniques in both recording and live broadcast situations. Students will learn that studio
work entails 24-hour, 7 days a week regime including weekends, nights and holidays
(2credit units).
MCM 381: Intermediate French I
This builds on the First Year French. It is tailored to the interests of Mass Communication
students because it is designed to expose them to translation, oral French, a bit of modern
French Literature and more of French grammatical structure. Emphasis will be on grammar
(complex constructions), composition of sentences, organization of paragraphs, reading
and so on. At the end of the course, students should be confident in the use of the language
as it will have given them the vocabulary to deal with basic strands of their course such as
journalism, broadcasting as well as ability to write simple formal letters in French

SECOND SEMESTER

MCM 302: Principles and Practice of Book Publishing

This course discusses an overview of what happens in a publishing company. It explains
what book publishing is all about. Students will be exposed to all the different stages of
publishing which includes acquisition, copy editing, printing production, its electronic
equivalents, marketing and distribution, digital information systems and online publishing
environment (2 credit units).

MCM 312: Broadcast News Editing and Production

The course involves news editing and production in broadcast stations. Students learn the
techniques of news production for radio, television and new media. As a practical course,
students are expected to produce and package sample news radio and television bulletins
(2 credit units).

MCM 322: Writing for the New Media

This course is aimed at exposing students to the techniques of writing for new media. Tools
and conventions of writing for new media, creating audio and video content for upload to
web news sites and differences between broadcast and new media contents will be
highlighted. Students will be taught to develop a thorough understanding of the
collaboration necessary to succeed in new media environment. They will also be taught to
prepare a web-based port-folio of their work (2 credit Units).

MCM 332: Media Literacy

The course is an examination of various dimensions of literacy, their connotative and
denotative meanings and applications in relation to the mass media. Students acquire the
skills and techniques to access, analyze, evaluate, and create media. This will equip them
to better understand the complex messages they receive from television, radio, Internet,
newspapers, magazines, books, billboards, video games, music and all other forms of
media. Students are also taught the intricacies of the operations of mass media including
the major factors that inform media response to the various issues they cover (2 credit
units).
MCM 342: Specialized Reporting II
Health reporting is peculiar in mass communication. Students will be exposed to how
health issues are reported through the various media. Reporting techniques are emphasized
in this course. These techniques will be isolated from other styles associated with normal
news reporting. Health care delivery system; HIV/AIDS and other pandemic diseases,
information on birth control and general human well-being will be in focus (2 credit units).

MCM 352: Mass Communication Research Methods II

The purpose of this course is to acquaint students with qualitative and quantitative methods
of communication research, i.e., data collection, data analysis and evaluation. It involves
among other things, such areas as tools of research, documentation and technicalities in
writing analytical and scholarly papers, field approach to communication data collection
and approaches to analyzing data (2 credit units).

MCM 362: Mass Media Management

This course will expose students to business and media modules. It also exposes students
to the common problems of managing media organizations – radio, television and
newspapers/magazines. It covers decision-making functions, market analysis, internal
structures of the organizations and audience development. Technological developments
affecting management decisions and relationships between labour and management as they
affect organizational efficiency will be covered. Comparative analysis of management
styles in developed and developing economies will also be x-rayed (2 credit units).

MCM 372: Internship

The second segment of internship is taken up by students at the end of the second semester
of year three. Students are to apply to print media and advertising/Public Relations
organizations of their choice, preferably close to their area of residence. The department
will, as much as possible, assist them to get placement. It is expected that these broadcast
organizations will assist the interns financially in their routine assignments. The
departmental coordinator of the programme is expected to visit some of the stations where
these interns are attached. The emphasis is on exposure to the broadcast environment.
Students will submit a report of their activities, signed by an appropriate authority in their
place of internship (2 credit units).

MCM 382: Intermediate French II

This course will be an in-depth study of the verb, adjective, nominal group, etc. At this
level, students learn to distinguish three language registers – refined, correct, and familiar
– and the difference between written and spoken French. Priority will be given to
enrichment of vocabulary to enable the students to read texts. Grammar analysis is
introduced; comparative grammar leading to art of translation is brought in at this level. At
the end of the semester, students should be able to write reports and compositions in correct
French. There will be need for collaboration with the French Language Centre in Calabar
at this level (2credit units).
 YEAR FOUR

FIRST SEMESTER

MCM 401: Mass Communication Law and Ethics

This course introduces students to the laws that govern the daily operations of journalists
and media writers. The emphasis will be on the laws of libel, contempt, privacy, copyright,
defamation, the reporter’s rights when dealing with the police and courts. It will also
examine the influence of the constitution on media practice, statute laws that have affected
the functions of the mass media, laws affecting advertising and other business activities of
the mass media. The second segment of the course covers media ethics, freedom and
responsibility, ethical issues in news reports and the obligations of the media to those they
cover. Also in view is the responsibility of media practitioners to the integrity of the
profession, functions of the media in relation to the executive, judicial and legislative arms
of government and the constitution. The right to know versus the right to privacy, the code
of ethics for Nigerian journalists and the Freedom of Information Bill are examined (2
credit units).

MCM 411: Advanced Radio & Television Production

This is an intensive practical course on radio and television production and presentation
techniques. There will be detailed study of the various programme genres including
techniques of producing advertisement jingles and slogans. Students will be organized into
groups and guided to produce radio and television programmes for presentation and
assessment (2 credit units).

MCM 421: Advanced Newspaper & Magazine Production The course

covers the full range of skills required of senior editors and management staff of
newspapers and magazines. The topics covered include developing story ideas, refining
editorial concepts, assigning and editing articles, main display writing and design. The
roles of marketing, advertising and circulation departments will be examined (2 credit
units)

MCM 431: Features, Commentaries and Editorials

This is a management level course and instruction involves in-class discussion on public
affairs and the role of discourse in participant democratic culture. The course covers
effective writing of informed opinion on public issues, an appreciation of the editorial page,
feature writing, and other opinion functions of journalistic publications in a democracy,
and appreciation of the broader realm of journalistic commentary found in newspapers and
magazines. Students will get hands-on experience in managing editorial conferences, and
writing various types of opinion. The relevance and influence of media opinion in molding
public opinion will form a major aspect of the course (2 credit units).

MCM 441: Data Analysis in Communication Research

Students are introduced to data analysis techniques, particularly the use of tables, graphs
and the measures of central tendency. They are taught how to present and interpret research
data using these techniques (2 credit units).
MCM 451: Proof-Reading and Copy Editing
This course takes the student through the preparation of copy and other elementary desk
work on newspapers and magazines including news selection and evaluation, correction of
errors, ensuring mechanical accuracy, condensation of news stories, headlining, news
display and page make-up (2 credit units).

MCM 461: Social Media Marketing

Students will be acquainted with the concept of e-commercial on Google+ and LinkedIn.
They will also be taught Facebook Marketing, YouTube Marketing, Twitter marketing and
Instagram marketing. The course covers discussion about certain key aspects of Omni-
channels such as: the concept of Omni-channels, Omni-channels and social media
marketing and Omni-channels and advertising.

SECOND SEMESTER

MCM 402: Development Communication

In view of the central role communication plays in the effective deployment of
development programmes, this course introduces students to techniques of writing for
specialized audiences such as rural communities, physically challenged people, urban poor,
illiterate/semiliterate people, etc. Various forms of communication are x-rayed, i.e.
formal/non-formal, verbal/non-verbal, visual/dramatic, among others (2 credit units).

MCM 412: Documentary Production

This course involves the study of the techniques of drama and documentary production for
radio and television. It will cover, among other things, planning, casting, performance and
budgeting (2 credit units).

MCM 422: Educational Broadcasting

The course covers an examination of the potentials and limitations of radio and television
for educational purposes. An evaluation of pedagogical approaches suitable for the two
media, the production techniques required for the effective use of radio and television for
instruction (2 credit units).

MCM 432: Investigative and Interpretative Journalism

This course introduces students to the excitingly perilous world of under-cover journalism.
It equips them with the techniques of investigative reporting and its ethics, sources of
investigative stories, how to write investigative and interpretive stories and the legal
implications contained therein (2 credit units).

MCM 442: Website Management

This is a management level course in online media, building on the students’ exposure to
the Internet, the computer and Online Journalism. Students are instructed on the techniques
and problems of developing and maintaining websites. Concepts and principles for
evaluating, constructing and designing information for the World Wide Web and other
computer-mediated communication systems will be discussed. The course also explores
the use of computer-generated animation and graphics, audio and video to deliver
information via the Internet. Issues of ethics and ownership of works pertinent to online
media are discussed (2 credit.

MCM 452: Research Project/Thesis

Students initiate and execute a research project/thesis under supervision. The project will
give them the opportunity to apply their knowledge of the research process and data
analysis. The project report is defended before the academic faculty at the end of all course
work (6 credit units).

CLASS ATTENDANCE
In order to be eligible to write any exams in the department, students must have met the
minimum requirement of 75% attendance at all registered courses.

CREDIT HOURS/UNITS
Students are expected to carry a maximum of 24 (twenty-four) credit hours per semester.
Students may not carry less than 15 credit hours per semester.

SUPPLEMENTARY EXAMINATIONS
The Department shall grant students permission to take supplementary examinations when
they miss the regular examinations only on account of ill health. In such an event, the
student must apply to the Senate through the Dean and Head of Department and attach duly
signed and certified medical report from the University of Calabar Medical Centre. Medical
reports from other health facilities may be accepted in so far as they are confirmed by the
Director of Unical Medical Services. Actual administration of supplementary exams will
be determined by the Departmental Board from time to time and as the need arises.

FAIL/REPEAT COURSE
A student who fails a course may repeat it the next time such course is offered in the
Department or in any other department in the university. On no account shall a student
repeat one course twice. At the moment, there is no provision for re-sit examination in the
University of Calabar except summer make-up exams for final year and students going on
one year industrial training.

PROBATION/WITHDRAWAL
A student shall be on probation if at the end of the academic year he/she obtains a CGPA
of less than 1.5. However, if this situation repeats itself at the end of the probation year,
the said student shall be asked to withdraw.

COMPUTATION OF GRADE POINT AVERAGE (DO-IT-YOURSELF)

Credit units vary according to contact hours assigned to each course per week per semester
and according to work load by the student.
Grade Point Average (GPA) is derived by multiplying Credit Units (CU) by the Total
Quality Points (TQP) covered divided by the Total Credit Units (TCU) of courses for which
examination have been taken.
Grades obtained in all approved courses of a student’s prescribed programme shall be used
to compute the GPA.
Where a student has registered more than the allowed number of courses, only grades
obtained in the allowed number of courses will be used to compute the Cumulative Grade
Point Average (CGPA).

Year One – Semester One

Course Code CU TQP = CU X GP GPA =

TQP/TCU
MCM 101 2 53 C (2 x 3 = 6)
MCM 111 2 80 A (2 x 5 = 10)
MCM 121 2 65 B (2 x 4 = 8)
MCM 131 2 50 C (2 x 3 = 6)
MCM 141 2 60 B (2 x 4 = 8)
MCM 151 2 48 D (2 x 2 = 4) 60/20
MCM 161 2 44 E (2 x 1 = 2)
GSS 101 2 56 C (2 x 3 = 6)
GSS 111 2 32 F (2 x 0 = 0)
GSS 121 2 72 A (2 x 5 = 10)

Total Credit Hours 20 60 3.00

Year One – Semester Two

Course Code CU TQP = CU X GP GPA = TQP/TCU CGPA

=

TQP/TCU
MCM 102 2 70 A (2 x 5 = 10) TQP =
(Semester 1TQP +
MCM 112 2 63 B (2 x 4 = 8)
Semester 2 TQP)
MCM 122 2 20 F (2 x 0 = 0) 60 + 56
= 116
MCM 132 2 54 C (2 x 3 = 6) TCU =
MCM 142 2 57 C (2 x 3 = 6)
(Semester 1 CU +
MCM 152 2 40 E (2 x 1 = 2) 56/20
Semester 2 CU)
MCM 162 2 65 B (2 x 4 = 8) 20 + 20
= 40
MCM 172 2 72 A (2 x 5 = 10) CGPA
= 116/40 = 2.9
GSS 102 2 48 D (2 x 2 = 4)
GSS 132 2 42 E (2 x 1 = 2)
Total Credit Hours 20 56 2.8

Year Two – Semester One

Course Code CU TQP = CU X GP GPA = TQP/TCU CGPA

=

TQP/TCU
MCM 201 2 58 C (2 x 3 = 6) TQP =
(Semester 1
MCM 211 2 62 B (2 x 4 = 8) Year 2
TQP) +
MCM 221 2 75A (2 x 5 = 10)
(Semester 1 & 2 Year 1
MCM 231 2 45 D (2 x 2 = 4) TQP)
MCM 241 2 52 C (2 x 3 = 6) 68 +
116 = 184
MCM 251 2 40 E (2 x 1 = 2) 68/20 TCU =
(Year 1 Semester
MCM 261 2 78 A (2 x 5 = 10) 1 & 2
CU + Year 2
MCM 271 2 62 B (2 x 4 = 8)
Semester 1 CU)
GSS 111 2 55 C (2 x 3 = 6) 40 + 20
= 60
GSS 211 2 67 B (2 x 4 = 8) CGPA
= 184/60 = 3.1
Total Credit Hours 20 68 3.4

NOTE: Observe, for instance how GSS 111 was failed in the first Semester of Year One
and F = 0 was computed in that Semester. It was then re-registered and re-taken by the
student in the second year first Semester and passed with a C = 3 computed. The old grade
did not replace the new one. In other words, any mark obtained in a carry-over course
cannot replace the former grade in the same course.

CODE OF CONDUCT FOR STUDENTS

1. Every student admitted into the Department of Mass Communication must own a
laptop which is a requirement for the programme.
2. The dress code for students is corporate (traditional or foreign).
3. No student shall be allowed into the classroom or examination hall in casual
dressing (jeans and T-shirts).
4. No student shall be allowed into the classroom or examination hall that has not
fully paid his/her school charges including departmental levies, i.e. Lab/Studio
fees, faculty/departmental dues, etc.
5. On no account shall students attempt to pay for marks either in kind or cash. Any
student found to be engaged in a case of payment for marks shall face the
prescribed university sanction for such offence.