NAME- DAWIT MIHIRET

SECTION- BK1R1N2/11

ID NO- 73825R

GROUP- A

TO- MR. YARED A.

DATE- 23-09-2021

How does Social Marketing differ from other disciplines?

  Social Marketing and Behavioral Economics
Social Marketing relies on communication approaches (agreements) to change individual’s
attitudes and thus leading to behavioral changes, whereas Behavioral Economics relies on
employing population based approaches that facilitate decisions towards promoted behaviors
without changing individual’s attitudes.

 Social Marketing and Community Based Social Marketing

Community Based Social Marketing achieves sustainable behavior in a community, combines
the knowledge from psychology and social marketing to leverage community member’s action to
change behavior, spur actions by a community and for a community, uncover barriers to
behavior and select which behavior to promote, where as Social Marketing is the who which
emphasizes that effective program design begins with understanding the barriers people perceive
to engage in an activity (Social Marketing serve as frame of reference for Community Based
Social Marketing).

 Social Marketing and Community Based Prevention Marketing

Community Based Prevention Marketing is Community driven framework (Social Change)
for program planning which applies social marketing concepts and techniques to the
development of health behavior and blends community organization principles and practices,
behavioral theory and social marketing into a synergetic with the involvement of community
participation and control, where as Social Marketing is the one that rectify or leverages
interpersonal communication to encourage healthier lifestyles.

 Social Marketing and Social Media

Social Media is a platform for the purpose of communication where people form a network with
friends, family or other peoples which is a tactic commonly used by marketers and also help to
execute social marketing campaigns, whereas Social Marketing is the one that holds that
strategy behind those social media to be used effectively and in a relevant and purposeful
manner.

 Social Marketing and Cause Promotion

Social Marketing relies on awareness building about a social issue and strives to change
people’s behaviors or attitudes for the social good, where as Cause promotion is where for
profit corporations team up with nonprofit corporations and create a win-win scenario for both to
build business and raise money and awareness.
 Review of the article about Social Marketing

Consensus definition of Social Marketing

(The iSMA, ESMA and AASM)

 Social Marketing seeks to develop and integrate marketing concepts with other
approaches to influence behaviors that benefit individuals and communities for
the greater social good.

 Social Marketing practice is guided by ethical principles.

 Social Marketing Practice seeks to integrate research, best practice, theory, and
audience and partnership insight.

 It strives to hold the above activities or parameters to inform the delivery of

competition sensitive and segmented social change programs that are effective,
efficient, equitable and sustainable.

 This consensus definition was built based on the dynamic and contested nature of
elements of social marketing theory and practice as a strength and manifestation
of the sophisticated nature of social marketing field.

 Its aim of definition was built based on the notion that it helps to build a common
narrative that could be used by the supporting associations to promote social
marketing as a valuable core component of social programs to improve the
human condition.