Professional Documents
Culture Documents
5. This decision relates to how the firm’s funds are invested in different assets,
(a) Investment decision
(b) Financing decision
(c) Dividend decision
(d) None of the above
7. The size of assets, the profitability and competitiveness are all affected by
(a) Working capital decision
(b) Capital budgeting decision
(c) Financing decision
(d) Dividend decision
9. Dev has two projects A and B in hand. The same amount of risk is involved in both the projects. If the rate of return of project A and
B is 20% and 15% respectively, then under normal circumstance, which of the two projects is likely to be selected?
(a) Project A
(b) Project B
(c) Both project A and project B
(d) None of the above
10. This decision is about the quantum of finance to be raised from various long-term sources.
(a) Investment decision
(b) Financing decision
1
Head Office: Noor Manzil, Opp. Al Tawa Kitchen, Dodhpur, Aligarh.
Branch Office: 3/239, Suraj Vihar, Laxmi Bai Marg, Kishanpur Triha , Aligarh.
MOB: 9045417079, 9412617279
(c) Dividend decision
(d) Capital budgeting decision
11. The inability of a business to meet its fixed financial obligations, like payment of interest, is known as
(a) Business risk
(b) Financial risk
(c) Long-term risk
(d) Market risk
13. This decision determines the overall cost of capital and the financial risk of the enterprise,
(a) Dividend decision
(b) Capital budgeting decision
(c) Investment decision
(d) Financing decision
14. Which of the following sources of capital should not be selected by a business if its fixed cost is high?
(a) Equity shares
(b) Preference shares
(c) Debentures
(d) All of the above
15. When the stock market index is rising, a company may issue in order to meet its financial requirements.
(a) Debentures
(b) Bonds
(c) Equity shares
(d) None of the above
16. When the stock market is bearish, a company may depend upon in order to raise the required funds.
(a) Debentures
(b) Equity shares
(c) Preference shares
(d) All of the above
18. Under which of the following circumstances a company is not likely to declare a higher dividend?
(a) When the earnings of the company are high
(b) When a company has a lucrative forthcoming business opportunity
(c) When the cash flow position of the company is strong
(d) None of the above
20. It is essentially the preparation of a financial blueprint of an organisation’s future operations. Identify the related concept.
(a) Financial management
(b) Financial planning
(c) Capital budgeting decisions
(d) Dividend decision
2
Head Office: Noor Manzil, Opp. Al Tawa Kitchen, Dodhpur, Aligarh.
Branch Office: 3/239, Suraj Vihar, Laxmi Bai Marg, Kishanpur Triha , Aligarh.
MOB: 9045417079, 9412617279
21. Name the process that enables the management to foresee the fund requirements, both the quantum as well as the timing.
(a) Financial management
(b) Capital budgeting decisions
(c) Dividend decision
(d) Financial planning
22. Kapil Limited is a company dealing in ready-to-eat food products. Over the years, the earning potential of the company has gone up
and it enjoys a good reputation. The Financial Manager is confident of the fact that not just the earnings of the current year, but of our
future years are likely to be high. Identify the related factor of dividend decision being described in the given lines.
(a) Earnings
(b) Stability of earnings
(c) Stability of dividend
(d) Growth prospects
23. Amber Limited has been experiencing a downfall in its popularity, due to growing competition. Also the company doesn’t see any
forthcoming viable business expansion opportunities in the near future. So the management of the company has decided to declare
high dividends for the current financial year. Identify the factor related to dividend decision being described above.
(a) Cash flow position
(b) Growth opportunities
(c) Stability of earnings
(d) Stability of dividends
24. Gamble Limited is a company dealing in healthcare products. The company is earning high profits but is short on cash, so it has
decided to declare less dividends in the current financial year. Identify the factor related to dividend decision being described in the
above lines.
(a) Preference of shareholders
(b) Earning
(c) Cash flow position
(d) Contractual constraints
25. Lalit, an experienced stock broker advised his client Prabhu to invest in the shares of Blue Angel Limited, as the company has
declared high dividends since an increase in dividend is perceived as a good news and stock prices react positively to it. Identify the
related factor of dividend decision being described in the above lines.
(a) Tax rate
(b) Growth prospects
(c) Stock market reactions
(d) Access to capital markets
26. A company must adhere to the provisions of the Companies Act while taking the dividend decision. Identify the related factor of
dividend decision being mentioned in the above line.
(a) Contractual constraints
(b) Legal constraints
(c) Access to capital market
(d) Preferences of shareholders
27. While taking a loan from a financial institution, Lokesh Enterprises signed an agreement that they shall not pay dividend to its
shareholder more than 15% until the loan is repaid, or dividend shall not be declared if the liquidity ratio is found to be less than 1:1.
Identify the factor related to dividend decision being described in the above case.
(a) Access to capital market
(b) Preferences of shareholders
(c) Contractual constraints
(d) Legal constraints
3
Head Office: Noor Manzil, Opp. Al Tawa Kitchen, Dodhpur, Aligarh.
Branch Office: 3/239, Suraj Vihar, Laxmi Bai Marg, Kishanpur Triha , Aligarh.
MOB: 9045417079, 9412617279
(c) Investments
(d) All of the above
31. Arrange the following steps involved in the process of financial planning in the correct sequence.
(a) Estimation of expected profit, Preparation of a sales forecast, Preparation of financial statements
(b) Preparation of a sales forecast, Preparation of financial statements, Estimation of expected profit
(c) Preparation of a sales forecast, Estimation of expected profit, Preparation of financial statements
(d) Preparation of financial statements, Estimation of expected profit, Preparation of a sales forecast
36. In order to raise an additional capital of ?50 lacs, Yudhister Limited has used debt because
(a) Increased use of debt lowers the overall cost of capital
(b) Decrease in use of debt lowers overall cost of capital
(c) Increase in use of debt increases the overall cost of capital
(d) None of the above
38. Name the decision which affects both the profitability and the financial risk.
(a) Financial planning decision
(b) Capital budgeting decision
(c) Capital structure decision
(d) All of the above
4
Head Office: Noor Manzil, Opp. Al Tawa Kitchen, Dodhpur, Aligarh.
Branch Office: 3/239, Suraj Vihar, Laxmi Bai Marg, Kishanpur Triha , Aligarh.
MOB: 9045417079, 9412617279
40. As the financial leverage of a company increases, it leads to
(a) A decline in the cost of funds but an increase in the financial risk
(b) An increase in the cost of funds but a decline in the financial risk
(c) Both an increase in the cost of funds and financial risk
(d) Both a decline in the cost of funds and financial risk
41. When does the earnings per share (EPS) rise with higher debt?
(a) When the rate of return on investment is higher than the rate of interest.
(b) When the rate of return on investment is lower than the rate of interest.
(c) When the rate of interest is more than the rate of return.
(d) None of the above.
42. The total capital of Uranium Private Limited is ?50 lacs. The amount of debt is ?20 lacs. The company has earned a profit of ^10
lacs during the current financial year. Its return on investment (ROI) for the present year is
(a) 20%
(b) 40%
(c) 10%
(d) 80%
43. If in a particular situation, the earnings per share (EPS) falls with the increased use of debt, it indicates that
(a) The rate of return on investment (Rol) is less than the cost of debt.
(b) The rate of return on investment is more than the cost of debt.
(c) The cost of debt is less than the rate of return on investment.
(d) None of the above
44. If the rate of return on investment for a company is 16%, a situation of unfavourable financial leverage will be said to arise when the
rate of interest payable on debt capital is
(a) More than 16 %
(b) Less than 16 %
(c) Equal to 16%
(d) None of the above
45. Under which of the following situations a company should not issue debt capital?
(a) When the cash flow condition of the company is strong.
(b) When the rate of tax is low.
(c) When the return on investment is high.
(d) When the interest coverage ratio is high.
46. Under which of the following situations a company is not likely to issue equity capital?
(a) When the debt service coverage ratio is high.
(b) When the interest coverage ratio is high.
(c) When the cost of debt capital is low.
(d) All of the above
47. If a company is borrowing funds @ 10% and the tax rate is 30%, the after-tax cost of debt is only
(a) 10%
(b) 3%
(c) 20%
(d) 7%
48. Which of the following statements is not true with regard to use of fixed capital?
(a) It affects the long term growth of the business.
(b) Large amount of funds are involved.
(c) The business risk involved is low.
(d) The investment decisions are irreversible.
49. Under which of the following conditions the fixed capital requirements of a business is not likely to below?
(a) When the raw material is easily available
(b) When the labour intensive production technique is used
(c) When the level of collaboration is low
(d) When the growth prospects of the firm are low
50. Under which of the following circumstances the fixed capital requirement of a business is not likely to be high?
(a) When the raw material is not easily available
5
Head Office: Noor Manzil, Opp. Al Tawa Kitchen, Dodhpur, Aligarh.
Branch Office: 3/239, Suraj Vihar, Laxmi Bai Marg, Kishanpur Triha , Aligarh.
MOB: 9045417079, 9412617279
(b) Capital intensive techniques of production are used
(c) The growth prospects of a company a high
(d) When the financial alternatives are easily available
51. The working capital requirement of a business is not likely to be low when
(a) The scale of the business operation is small
(b) When the growth prospects of the business are high
(c) When the raw material is easily available
(d) When the rate of inflation is low
52. The working capital requirement of a business is not likely to be high when?
(a) The nature of business is trading
(b) Scale of operation of business is small
(c) It is difficult to procure raw material
(d) The rate of inflation is low
Financial Market
1. Yash had severe pain in his throat, so he called up the highlighting the importance of consumer protection from
doctor and asked for a telephonic advice. The doctor businessmen’s point of view.
prescribed him a sachet of Throat Reliever Hot Sip. He asked (a) Long-term interest of business is assured
his servant to get a sachet from a local chemist with a cash (b) Business uses society’s resources so they need to
memo. After consuming the sachet, he started feeling more safeguard consumer’s interests.
ill, so he picked up the empty sachet and started reading the (c) Social responsibility towards consumers as an important
label. To his utter dismay, the sachet had already expired last interest group.
month. Which of the following remedies is not available to (d) It is the moral obligation of the businessmen to give due
him any longer as a consumer? consideration to the consumer’s interests.
(a) To withdraw the hazardous goods from sale.
(b) To replace the defective product with a new one. 5. Dipika Pallikal, the Padma Shri recipient, in a petition filed
(c) To refund the price paid for the product. in 2012 said that she had faced humiliation and loss of
(d) To pay a reasonable amount of compensation for any loss reputation, as a transaction using a bank’s debit card at a
suffered by the consumer due to the negligence of the hotel in the Netherlands’ Rotterdam failed, though she had a
opposite party. balance of more than 10 times the billed amount in her
account. The bank claimed that the incident was a case of
2. Due to the negligence of the doctors, Johar passed away “force majeure”, which means a natural and unavoidable
within a week’s time after his surgery of the spine. Which of catastrophe or an act of God, and was beyond is control. A
the following parties can not file a case in this regard? consumer court in Chennai has directed the bank to pay a
(a) The consumer compensation of lakh to Dipika Pallikal for “deficiency in
(b) Any registered consumers’ association service”. The bank was also directed to pay her ₹5,000 as
(c) A legal heir or representative of a deceased consumer expenses. Identify the right of consumers being exercised in
(d) All of the above the given case.
(a) Right to safety
3. Which of the following activities lie within the scope of (b) Right to be heard
consumer protection? (c) Right to seek redressal
(a) Educating consumers about their rights and (d) Right to consumer education
responsibilities
(b) Helping consumers in getting their grievances redressed 6. When Aaradhya, inspite of paying the full price of the plot
(c) Protecting the interests of consumers as per the terms and conditions of the allotment letter, was
(d) All of the above not given the possession of the plot by the builder, she filed a
case in the State Commission. Identify the right of consumers
4. Jagga started a small stationery shop in the nearby market. being exercised in the given case.
In pursuit of earning higher profits in a short term, he (a) Right to safety
overpriced all his products by 20%. Gradually, the consumers (b) Right to be heard
understood his pricing strategy and stopped coming to his (c) Right to seek redressal
shop for making any purchase. Identify the related point (d) Right to consumer education
6
Head Office: Noor Manzil, Opp. Al Tawa Kitchen, Dodhpur, Aligarh.
Branch Office: 3/239, Suraj Vihar, Laxmi Bai Marg, Kishanpur Triha , Aligarh.
MOB: 9045417079, 9412617279
(b) Right to seek redressal
7. Ranjan bought a bottle of soft drink of a famous beverage (c) Right to information
company and found a gutka pouch floating inside the bottle. (d) Right to safety
He forwarded a legal notice to the company, accusing it of
the deficiency in service that could cause health hazard to the 11. Naina, her husband and her two minor daughters were
consumer. Identify the right of consumer being violated in travelling from Mumbai to Delhi, availing a company’s flight
the given case. services in 2018. The airlines had issued boarding passes to all
(a) Right to safety of them. Naina claimed in her plea that the airlines left all her
(b) Right to be heard family at the Mumbai Airport without informing them,
(c) Right to seek redressal despite their being in the airport premises. The family had to
(d) Right to consumer education stay in a hotel and purchase new tickets the next day. The
State Consumer Disputes Redressal Commission (SCDRC). on
8. Siddhartha booked several rooms in a reputed five-star hearing the plea, asked an airline company to pay ₹50,000 to
hotel in Goa for his destination wedding. On the day of his Naina and her family. Identify the right of consumers being
wedding, when his friend Ramandeep, after attending the exercised in the given case.
lunch party, returned to his room to take a shower, he had a (a) Right to safety
fall in the bathroom. The bathroom was three stairs down to (b) Right to be heard
the bathing area and there was a handle bar to the right. On (c) Right to seek redressal
the second step, Ramandeep slipped badly and fell on his (d) Right to consumer education
face with a great force, resulting in multiple fractures. He
filled a case against the hotel for compensation for the 12. Identify the right of consumers being promoted in the
injuries suffered due to faulty designing of its room. Identify picture given on the right.
the right of consumers being violated in the given case.
(a) Right to be heard
(b) Right to seek redressal
(c) Right to consumer education
(d) Right to safety
7
Head Office: Noor Manzil, Opp. Al Tawa Kitchen, Dodhpur, Aligarh.
Branch Office: 3/239, Suraj Vihar, Laxmi Bai Marg, Kishanpur Triha , Aligarh.
MOB: 9045417079, 9412617279
(a) Right to choose (a) Buy only standardised goods
(b) Right to be heard (b) Read labels carefully
(c) Right to seek redressal (c) Assert yourself to ensure that you get a fair
(d) Right to consumer education (d) Be honest in your dealings
14. Identify the right of consumers being promoted in the 17. Identify the responsibility of consumers being highlighted
picture. in the picture given below.
9
Head Office: Noor Manzil, Opp. Al Tawa Kitchen, Dodhpur, Aligarh.
Branch Office: 3/239, Suraj Vihar, Laxmi Bai Marg, Kishanpur Triha , Aligarh.
MOB: 9045417079, 9412617279
Financial Market
1. Which of the following statements is not true with regard to money market?
(a) It involves low market risk.
(b) It is situated at specific locations.
(c) Deals in unsecured and short-term debt instruments.
(d) The instruments traded are highly liquid.
2. Which of the following statements is not true with regard to Treasury bills?
(a) Are issued in the form of a promissory note.
(b) They are highly liquid and have assured yield
(c) They carry high risk of default.
(d) They are available for a minimum amount of Rs 25,000 and in multiples thereof.
3. Which of the following statements is not true with regard to Commercial paper?
(a) Is a long-term unsecured promissory note with a fixed maturity period.
(b) It usually has a maturity period of 15 days to one year.
(c) It is sold at a discount and redeemed at par.
(d) Companies use this instrument for bridge financing.
4. Which of the following statements is not true with regard to Call money?
(a) It is short-term finance repayable on demand.
(b) Its maturity period ranges from one day to fifteen days.
(c) There is a direct relationship between call rates and other short-term money market instruments.
(d) It is used for inter-bank transactions.
5. Which of the following statements is not true with regard to primary market?
(a) Is also known as the old issues market.
(b) It facilitates the transfer of investible funds from savers to entrepreneurs.
(c) It deals with new securities being issued for the first time.
(d) It facilitates the transfer of investible funds from savers to entrepreneurs.
6. Which of the following statements is not true with regard to capital market?
(a) The funds are raised for a short period of time.
(b) Both debt and equity funds can be raised.
(c) It is classified into two types.
(d) All of the above.
10
Head Office: Noor Manzil, Opp. Al Tawa Kitchen, Dodhpur, Aligarh.
Branch Office: 3/239, Suraj Vihar, Laxmi Bai Marg, Kishanpur Triha , Aligarh.
MOB: 9045417079, 9412617279
7. Which of the following statements is not true with regard to stock exchange?
(a) It provides a platform for buying and selling of new securities.
(b) It curbs the marketability of the securities.
(c) By providing a ready market, it extends liquidity to the securities.
(d) It provides a platform for buying and selling of old securities.
9. Raj Enterprises wishes to invest Rs 1,10,000 in treasury bills. What is the maximum number of treasury bills it can buy
with this fund?
(a) 6
(b) 7
(c) 4
(d) 2
10. Which of the following statements is true with regard to financial markets?
(a) They link the households which save funds and business firms which invest these funds.
(b) They work as an intermediary between the savers and the investors by mobilising funds between them.
(c) They allocate funds available for investment into their most productive investment opportunity.
(d) All of the above
12. It is a market for short-term funds which deals in monetary assets whose period of maturity is up to one year.
(a) Primary market
(b) Secondary market
(c) Capital market
(d) Money market
13. It is an instrument of short-term borrowing by the Government of India maturing in less than one year.
(a) Commercial bill
(b) Treasury bill
(c) Call money
(d) None of the above
15. Suppose an investor purchases a 91 days Treasury bill with a face value of Rs 2,00,000 for Rs 1,92,000. By holding
the bill until the maturity date, the investor receives Rs 2,00,000. What is the amount of interest received by him?
(a) Rs 8,000
(b) Rs 80,000
(c) Rs 3,92,000
(d) Rs 2,00,000
11
Head Office: Noor Manzil, Opp. Al Tawa Kitchen, Dodhpur, Aligarh.
Branch Office: 3/239, Suraj Vihar, Laxmi Bai Marg, Kishanpur Triha , Aligarh.
MOB: 9045417079, 9412617279
16. It is used as an alternative to bank borrowing for large and creditworthy companies,
(a) Commercial bill
(b) Commercial papers
(c) Call money
(d) None of the above
17. It is a method by which banks borrow from each other to be able to maintain the cash reserve ratio.
(a) Commercial bill
(b) Commercial papers
(c) Call money
(d) None of the above
18. A rise in call money rates makes other sources of finance such as commercial paper and certificates of deposit
(a) Expensive in comparison with banks who raise funds from these sources.
(b) Cheaper in comparison with banks who raise funds from these sources.
(c) Creates no effect on other sources.
(d) None of the above
19. It is a short-term, negotiable, self-liquidating instrument which is used to finance the credit sales of firms.
(a) Commercial bill
(b) Commercial papers
(c) Call money
(d) None of the above
21. A company can raise capital through the primary market in the form of
(a) Equity shares
(b) Preference shares
(c) Debentures
(d) All of the above
22. They can be issued to individuals, corporations and companies during periods of tight liquidity when the deposit
growth of banks is slow but the demand for credit is high.
(a) Commercial papers
(b) Call money
(c) Commercial bill
(d) Certificate of deposit
24. Under this method of floatation in primary market, a subscription is invited from general public to invest in the
securities of a company through the issue of advertisement.
(a) Private placement
(b) Offer through prospectus
(c) Offer for sale
(d) All of the above
12
Head Office: Noor Manzil, Opp. Al Tawa Kitchen, Dodhpur, Aligarh.
Branch Office: 3/239, Suraj Vihar, Laxmi Bai Marg, Kishanpur Triha , Aligarh.
MOB: 9045417079, 9412617279
25. PK Enterprises Limited has sold an entire lot of 5,00,000 equity shares @ 9 each to Prosperous Bank Private Limited.
The bank intum will offer the shares to general public for subscription @ 11 per share. Identify the method of floatation
being described in the given lines.
(a) Private placement
(b) Offer through prospectus
(c) Offer for sale
(d) Rights issue
26. Jaykant is holding hundred shares of a company. He has been given a privilege offer to subscribe to a new issue of
shares of the same company in proportion of 2:1 to the number of shares already possessed by him. Identify the method
of floatation being described in the above case.
(a) Offer through prospectus
(b) Offer for sale
(c) Rights issue
(d) Private placement
27. Stock Exchange works as a mechanism for valuation of securities through the forces of demand and supply. Identify
the related function of performed by the stock exchanges.
(a) Providing liquidity and marketability to existing securities.
(b) Safety of transaction.
(c) Pricing of security.
(d) Spreading of equity cult.
28. Stock exchanges provide an opportunity to the investors to disinvest and invest. Identify the related function of the
stock exchange.
(a) Providing scope for speculation.
(b) Providing liquidity and marketability to existing securities.
(c) Pricing of security.
(d) Spreading of equity cult.
30. One of the common irregularities noted by the Securities and Exchange Board of India during the inspection of a stock
exchange was that it was dealing with unregistered sub-brokers. Identify the related function of Securities and Exchange
Board of India
(a) Regulatory function
(b) Protective function
(c) Developmental function
(d) None of the above
31. It acts like a bank and keeps securities in electronic form on behalf of the investor,
(a) Depository Participant
(b) Depository
(c) Stock exchange
(d) None of the above
32. It serves as an intermediary between the investor and the depository who is authorised to maintain the accounts of
dematerialised shares.
(a) Depository Participant
(b) Depository
13
Head Office: Noor Manzil, Opp. Al Tawa Kitchen, Dodhpur, Aligarh.
Branch Office: 3/239, Suraj Vihar, Laxmi Bai Marg, Kishanpur Triha , Aligarh.
MOB: 9045417079, 9412617279
(c) Stock exchange
(d) None of the above
33. It is a number assigned to each transaction by the stock exchange and is printed on the contract note.
(a) PAN number
(b) Unique Order Code
(c) Contract Note
(d) None of the above
34. Identify the correct sequence of steps to be followed in the trading procedure at Stock Exchange
(a) Opening a trading account and Demat account, Placing an order, Settlement of order, Execution of order
(b) Settlement of order, Opening a trading account and Demat account, Placing an order, Execution of order
(c) Opening a trading account and Demat account, Placing an order, Execution of order, Settlement of order
(d) Placing an order, Opening a trading account and Demat account, Execution of order, Settlement of order
35. The mandatory detail that an investor has to provide to the broker at the time of opening a demat account is
(a) Date of birth and address
(b) PAN number
(c) Residential status (Indian/NRI)
(d) Bank account details.
36. It is a legally enforceable document which is issued by a stock broker within 24 hours of the execution of a trade order.
(a) PAN number
(b) Unique Order Code
(c) Contract Note
(d) None of the above
37. On this day, the exchange will deliver the share or make payment to the other broker,
(a) Pay-in day
(b) Pay-out day
(c) Transaction day
(d) None of the above
39. After the trade has been executed, the broker issues a Contract Note to the investor within
(a) 52 hours
(b) 24 hours
(c) 48 hours
(d) 12 hours
Financial Market
1. Which of the following statements is not true with regard 2. In order to promote the sales of the company, Mukund
to the concept of product? Limited has decided to offer consumer durable products at
(a) It is a bundle of utility. 0% finance. Identify the type of marketing factor being
(b) It is a source of satisfaction. described in the above line.
(c) It is confined to physical product. (a) Controllable factor
(d) All of the above. (b) Non-controllable factor
(c) Environmental factor
(d) None of the above
14
Head Office: Noor Manzil, Opp. Al Tawa Kitchen, Dodhpur, Aligarh.
Branch Office: 3/239, Suraj Vihar, Laxmi Bai Marg, Kishanpur Triha , Aligarh.
MOB: 9045417079, 9412617279
able to communicate with each other.
3. Harshit is planning a start up a venture for offering mobile (d) Each party should have freedom to accept or reject other
pet care services at door step. He has decided to charge party’s offer.
?1000 for heated hydrobath & blow dry of a pet and ?500 for
shampoo and conditioning. Identify the element of marketing 9. Which of the following can be marketed?
mix which is not being described in the above case. (a) Red Cross society persuading to donate blood.
(a) Product (b) Kerala Tourism persuading people to visit Kerala for health
(b) Place tourism.
(c) Price (c) Political parties persuading to vote for a particular
(d) None of the above candidate.
(d) All of the above
4. Guneet went to a shop and expressed her desire to buy a
copper water bottle only of Prestige company. Identify the 10. Karam Limited is offering a travel package for 15
component related to branding being described in the above destinations worldwide with a free insurance on the bookings
case. for the month of December, 2019. Identify the feature of
(a) Trademark marketing being described in the above lines.
(b) Generic name (a) Needs and wants
(c) Brand name (b) Creating a market offering
(d) Brand mark (c) Customer value
(d) Exchange mechanism
5. The term ‘market’ may be understood in which of the
following contexts? 11. Agile Limited has launched a new range of air
(a) Geographical area covered conditioners in order to add value to the usability of the
(b) Type of buyers product. The new range of air conditioners have an inbuilt air
(c) Quantity of goods transacted purifier and are available in attractive colours. Identify the
(d) All of the above type of marketing philosophy being described in the above
lines.
6. According to the modem marketing concept, which of the (a) Product concept
following statements is true? (b) Production concept
(a) It refers to the group of people who do not have the (c) Marketing concept
ability but willingness to buy a particular product. (d) Societal marketing concept
(b) It refers to only the set of people who have the purchasing
power to buy a particular product.
(c) It refers to the set of actual and potential buyers for a 12. In order to promote the habit of health and hygiene
product. among weaker sections of the society, Abhyas Limited has
(d) It refers only to the people who show interest in a launched low cost packs of hand wash. Identify the type of
particular product. marketing philosophy being adopted by the company.
(a) Product concept
7. Which of the following is a feature of marketing process? (b) Production concept
(a) Satisfying needs and wants of the consumers (c) Marketing concept
(b) Creating a market offering (d) Societal marketing concept
(c) Developing an exchange mechanism
(d) All of the above 13. Sujhav Limited is a company dealing in various types of
fire extinguishers. Considering the fact that people generally
8. Which of the following statements does not reflect a don’t buy fire extinguishers, the company undertakes
condition to be satisfied for an exchange to take place? aggressive sales promotion efforts in order to create and
(a) Involvement of at least two parties- the buyer and the maintain demand for the product. Identify the type of
seller- is mandatory. marketing philosophy being described in the given case,
(b) Each party should be capable of offering something of (a) Product concept
value to the other. (b) Selling concept
(c) Exchange can take place if the buyers and sellers are not
15
Head Office: Noor Manzil, Opp. Al Tawa Kitchen, Dodhpur, Aligarh.
Branch Office: 3/239, Suraj Vihar, Laxmi Bai Marg, Kishanpur Triha , Aligarh.
MOB: 9045417079, 9412617279
(c) Marketing concept (a) Physical distribution
(d) Societal marketing concept (b) Transportation
(c) Warehousing
14. Madhubala is planning to launch an online education (d) Standardisation and grading
portal. In order to understand the varied needs of the
students, she conducted an online survey. Based on the 19. In order to enhance the easy marketability of the
feedback of the survey, she has decided to offer educational products, Dev, a producer gets the home furnishing products
packages to the prospective buyers. Identify the type of manufactured in confirmation to the predetermined
marketing concept being described in the given lines. specifications. Identify the type of marketing function being
(a) Product concept described in the given case.
(b) Production concept (a) Physical distribution
(c) Marketing concept (b) Standardisation and grading
(d) Societal marketing concept (c) Transportation
(d) Warehousing
15. Pragati Limited has chalked out an action plan in order to
increase its market share in the international market by 20% 20. Good Health Limited has decided to launch a new range
in the next one year. The action plan contains the details of water bottles with in-built water purifier. Instead of
about how the production levels will be increased, marketing the product by is generic name, the company has
promotional activities will be carried out and so on. Identify decided to call it Turifiere’. Identify the type of marketing
the type of marketing function being described in the given function being described in the given lines.
lines. (a) Packaging and labelling
(a) Gathering and analysing market information (b) Branding
(b) Marketing planning (c) Pricing
(c) Product designing and development (d) Promotion
(d) Packaging and labelling
21. Drishti Limited is a chain of trusted optical centers for
16. In order to improve upon its competitive edge, Khushboo prescription & fashion eyewear. It caters to affluent people
Limited has change the packaging of its hair care products. with a range of premium sunglasses for men, women and
They are now available in a consumer friendly design, which kids. In order to raise the level of buyers’ satisfaction, the
has a nozzle attached to the lid so that at the time of usage, company has decided to create a special section in each of its
the consumer doesn’t need to open the cap of the bottle. outlets for handling customer complaints and adjustment
Name the marketing function being explained in the given requirements. Identify the type of marketing function
lines. described in the given lines.
(a) Product designing and development (a) Product designing and development
(b) Customer support services (b) Customer support services
(c) Promotion (c) Promotion
(d) Physical distribution (d) Physical distribution
22. Ecofriend Limited has decided to launch solar jackets,
17. In order to get feedback about its new product launch, which will have an inbuilt solar charger as well. In order to
Taggi Limited conducted an online survey through a short make its product competitive, the company has decided to
questionnaire. Identify the marketing function being offer it for sale within the range of ^1500 to ^4000. Identify
mentioned in the given line. the related function of marketing being mentioned in the
(a) Gathering and analysing market information given case.
(b) Marketing planning (a) Packaging and labelling
(c) Product designing and development (b) Branding
(d) Packaging and labelling (c) Pricing
(d) Promotion
18. Gabbar is a wholesaler of food grains. He categorises his
stock into different groups on the basis of their quality and 23. Keeping in view the recent trends of sales regression,
also fixes up the prices accordingly. Identify the type of Sona Limited has decided to offer a flat 15% discount on all its
marketing function being mentioned in the given line. products. Identify the related function of marketing being
16
Head Office: Noor Manzil, Opp. Al Tawa Kitchen, Dodhpur, Aligarh.
Branch Office: 3/239, Suraj Vihar, Laxmi Bai Marg, Kishanpur Triha , Aligarh.
MOB: 9045417079, 9412617279
described in the given lines. (a) Brand name
(a) Packaging and labelling (b) Brand mark
(b) Branding (c) Trademark
(c) Pricing (d) Generic name
(d) Promotion
29. What does the symbol given below denote?
24. BeCool Limited has decided to market its products
through the conventional network of manufacturer-
wholesaler-retailer-consumer. Identify the function of (a) Brand name
marketing being described in the above line. (b) Brand mark
(a) Physical distribution (c) Trademark
(b) Transportation (d) Generic name
(c) Warehousing
(d) Standardisation and grading 30. Pranav has decided to start a business of manufacturing
crockery and cutlery items. In order to give a unique
25. While reading the label of a pack of aluminium foil, identification to his products, he has decided to assign the
Reshma discovered that the product was manufactured at brand name ‘Elegan’ as it will enable the firm to secure and
Hyderabad but was available for sale in many states across control the market for its products. Identify the relative
the country. Identify the function of marketing which has advantage of branding to the marketers being described in
made this possible. the above case.
(a) Physical distribution (a) Facilitates differential pricing
(b) Standardisation and grading (b) Ease in the launching of new products
(c) Transportation (c) Facilitates product differentiation
(d) Warehousing (d) Assists in advertising and display programmes
26. Ranjan’s business is being adversely affected due to the 31. Srijan is fond of a particular brand of stationery. Every
delay in delivery on account of poor weather conditions. time he buys his favourite brand stationery products, he does
Identify the marketing function which will be helpful to him in not need make a close inspection of that product. Identify the
this regard. relative advantage of branding to the customers being
(a) Physical distribution described in the given case.
(b) Standardisation and grading (a) Supports in product identification
(c) Transportation (b) Certifies quality
(d) Warehousing (c) Considered to be a status symbol
(d) None of the above
27. Champ Limited is a company providing online education
to school children of all the classes. Over the years, it has 32. Karan had started the business of producing exclusive
established a good reputation and a market share of 75%. home decor items under the brand name ‘Eleganza’ 15 years
However, in past 2 months, due to the entry of a new back. Over the years, he has diversified into new segments
competitor in the same segment, the market share of the like home furnishing, furniture and kitchenware. However, all
company has reduced by 20%. Identify the type of marketing the products are being sold under the same brand name
factor which has adversely affected the sales of the company. ‘Eleganza’, as it appears to be apt for all of them. Identify the
(a) Controllable factors relative feature of a good brand name being described in the
(b) Environmental factors given case.
(c) Marketing mix (a) Short and easy to pronounce, spell and remember
(d) None of the above (b) Reflects the functions of the product
(c) Distinctive/easily identifiable
28. Identify the component of branding being depicted (d) Versatile, can be used for brand extension
below.
33. Sugandha purchased a pack of crayons for her daughter
from a nearby stationery shop. She noticed that the crayons
were packed in a portable transparent plastic bag. Identify
the level of packaging being described in the above lines.
17
Head Office: Noor Manzil, Opp. Al Tawa Kitchen, Dodhpur, Aligarh.
Branch Office: 3/239, Suraj Vihar, Laxmi Bai Marg, Kishanpur Triha , Aligarh.
MOB: 9045417079, 9412617279
(a) Primary package 39. Identify the component of promotion mix being described
(b) Secondary packaging in the given exhibit?
(c) Transportation packaging
(d) None of the above
18
Head Office: Noor Manzil, Opp. Al Tawa Kitchen, Dodhpur, Aligarh.
Branch Office: 3/239, Suraj Vihar, Laxmi Bai Marg, Kishanpur Triha , Aligarh.
MOB: 9045417079, 9412617279
44. Under which of the following situations is a company not 50. Under which of the following conditions does a business
likely to fix a lower price for its product? need not maintain high level of inventory?
(a) When the competition has introduced a substitute (a) When higher level of customer services need to be
product provided
(b) If the demand for a product is inelastic (b) When high degree of accurate sales forecast can be made
(c) When the company wants to attain market share (c) When the responsiveness of the distribution system is low
leadership (d) All of the above
(d) When the demand for the product is low
51. Mehak Limited has hired 300 salesmen who will be
45. Nooper Limited is marketing its products online. Identify assigned the task of contacting prospective buyers and
the channel of distribution being adopted by the company. creating awareness about the new range of organic incenses
(a) Zero level channel introduced by the company. Identify the element of
(b) One level channel promotion been described in the given lines.
(c) Two level channel (a) Advertising
(d) Three level channel (b) Sales promotion
(c) Personal selling
46. Kannu has decided to sell her range of organic food (d) Public relation
products through her own retail outlets. Identify the channel
of distribution being adopted by the company. 52. Within 2 years of it’s inception, Bhavishya Limited has
(a) Zero level channel created a very positive reputation about itself and its
(b) One level channel products in the eyes of general public by participating
(c) Two level channel extensively in various social welfare programs. Identify the
(d) Three level channel component of promotion mixing described in the given lines.
(a) Advertising
47. Srijan Limited sells its products through the company (b) Personal selling
approved retailers. Identify the channel of distribution being (c) Public relation
adopted by the company. (d) Sales promotion
(a) Zero level channel
(b) One level channel
(c) Two level channel
(d) Three level channel
19
Head Office: Noor Manzil, Opp. Al Tawa Kitchen, Dodhpur, Aligarh.
Branch Office: 3/239, Suraj Vihar, Laxmi Bai Marg, Kishanpur Triha , Aligarh.
MOB: 9045417079, 9412617279