CRM – It is software that is used to gather, manage, collect and maintain the customer’s

information.

It helps to improve the company’s relationship with the customer for understanding how to interact
with them. It also shares this important information with the organization’s associates.

https://crm.org/crmland/what-is-a-crm

https://www.superoffice.com/blog/what-is-crm/

https://www.salesforce.com/eu/learning-centre/crm/crm-systems/#what

2- It centralized the customer’s information so that others can access and share the information
from one place.

3- It is a system which maximizes interaction with customers and increase sales profit of the
organization.

https://www.nutshell.com/blog/what-does-crm-do/

https://crm.org/crmland/what-is-a-crm

https://www.superoffice.com/blog/what-is-crm/

https://www.salesforce.com/eu/learning-centre/crm/crm-systems/#what

4- It is used to monitor the sales cycle and helps to increase their marketing and sales strategies.