The MAGGI brand originated in Switzerland.

It was
founded in 1884, when Swiss entrepreneur Julius Maggi
had a vision: to make good-tasting and nutritious food
accessible to busy, working families. He invented a
powdered pea and bean soup, to provide nutritious, easy
to prepare food for busy women who worked in factories
and didn’t have time to prepare healthy meals.

This first MAGGI product was followed two years later

with the invention of ready-to-use soups and liquid
seasoning.
 Nestlé acquired the MAGGI brand in 1947
and today, more than 120 years later, we strive to build
on Julius Maggi’s ambition of making delicious, quality
and nutritious food accessible to all.

Today the tradition continues around the world.

Whether it’s MAGGI bouillons, soups, or seasonings,
consumers have come to know and trust the MAGGI
brand for its high quality, convenience and nutrition
Criticism
.Nestlé has faced criticism of its advertising not adhering
to marketing regulations in developed countries, and for
making misleading claims in developing countries. In
October 2008, Nestlé aired a commercial meant for
Bangladeshi television on British TV. The advert made
false claims that the noodles would “help to build strong
muscles, bone, and hair”. The British Advertising
Standards Authority stated that the advertisement did
not abide by the new EU consumer protection legislation,
by which advertisers have to provide proof of health
claims.[52]

The bouillon cube or Maggi cube is a meat substitute

product that was introduced in 1908.

In Germany, Cameroon, Côte d’Ivoire, Bénin, Gambia,

Sénégal, Guinea, Nigeria, Ghana, Burkina Faso, Togo,
Sierra Leone, Liberia, Mali, Niger, and Mauritania and
parts of the Middle East, Maggi cubes are an integral part
of the local cuisine. In Haiti and throughout Latin
America, Maggi products, especially bouillon cubes, are
widely sold with some repackaging to reflect local
terminology.[3] In the German, Dutch, and Danish
languages, lovage has come to be known as Maggi herb
(Ger. Maggikraut, Du. Maggikruid or maggiplant, Da.
Maggiurt), because it tastes similar to Maggi sauce,
although lovage is not present in the sauce.

Maggi instant noodles are popular in Bangladesh,

Pakistan, Nepal, Singapore, Malaysia, Australia, New
Zealand, and India and are synonymous with instant
noodles in most of these countries. Nestle has 39%
market share in Malaysia,[5] and had 90% market share
in India prior to a nationwide ban by the Food Safety and
Standards Authority of India. Following the ban, the
market share was reduced to 53% in India.[6] In Malaysia
and Singapore, fried noodles made from Maggi noodles
are called Maggi goreng. Maggi Instant noodles are
branded as “Maggi 2 Minute Noodles” in Australia, New
Zealand[7] and India.[8]

In India, Maggi Masala noodles carry a green dot,

meaning they are specifically formulated to serve
vegetarians. However, Maggi chicken noodles carry a red
dot, indicating that they are not vegetarian.[9] This
special formulation is not available in other countries,
unless imported from India.
In Philippines, localized versions of Maggi instant noodles
were sold until 2011 when the product group was
recalled for suspected salmonella contamination.[10][11]
It didn’t return to market, while Nestle continues to sell
seasoning products including the popular Maggi Magic
Sarap.

1.Nirmaljeet Virk and Prabhjot Kaur Mahal Customer

Satisfaction: A Comparative Analysis of Public and Private
Sector Banks in India, Information and Knowledge
Management www.iiste.org ISSN 2224-5758 (Paper) ISSN
2224-896X (Online) Vol 2, No.3, 2012.

2.Keyur M. Nayak and Poonam P. Yadav , A Study on

Customer Satisfaction of HDFC Bank with Special
Reference to Automated Teller Machine in Vapi Region,
ISSN: 2347 5587 Peer Reviewed International Journal Vol.
No. II Issue No. 3 March 2014.