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The 19:00 to 21:00 evening time slot usually have been reserved for
daily dramas, which run every night from Monday through Friday.
Dramas in these slots are in the telenovela format, rarely running over
150 episodes. Unlike American soap operas, these daily dramas are not
broadcast during the daytime. Instead, the daytime schedule often
includes reruns of the flagship dramas. The night time dailies can
achieve very high ratings. During the late 2000s, for example, the
weekend series First Wives' Club recorded 41.3%, according to TNS
Korea,[5] and the evening series Temptation of Wife peaked at 40.6%,
according to TNS Korea.[6]
Historical
Main article: Sageuk
The term sageuk refers to any Korean television or film drama that is
either based on historical figures, incorporates historical events, or uses
a historical backdrop. While sageuk literally translates to "historical
drama", the term is typically reserved for dramas taking place
throughout the course of Korean history.[11]
Since the mid-2000s, some sageuks have achieved major success outside
of Korea, in places such as Asia-Pacific, Central Asia, Greater Middle
East, Central and Eastern Europe and Latin America.[12] Sageuks
including Dae Jang Geum (Jewel in the Palace), Yi San (Lee San, Wind
of the palace) and Jumong enjoyed strong ratings in countries such
Vietnam, Uzbekistan, Kazakhstan, Fiji and Iran. Jumong, which aired on
IRIB (Islamic Republic of Iran Broadcasting) in 2008, had 85%
viewership.[13]
Romance
Often centered around a love story, series set in contemporary times
often focus on family ties and romantic relationships. Characters are
mostly idealized with Korean male protagonists described as handsome,
intelligent, emotional, and in search of "one true love". This has also
been a contributing factor to the popularity of Korean dramas among
women.[4][14][15][16]