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Personality Career Development: A Study of Gender Differences
Personality Career Development: A Study of Gender Differences
Personality and
Career Development
A Study of Gender Differences
What are the “right” personality traits for career success in hospitality management?
by Judi Brownell
SHE HAS ALL THE right way she hesitated before answer bottom line on selection deci
qualifications for your assistant- ing your questions or the fact sions is often a matter of gut
manager position. Her parents that she didn’t laugh at the reaction as well as logical as
own a country inn in Vermont. casual jokes you made. Or was it sessment. Those with appropri
She spent two summers on a that she seldom made eye con ate experience and impressive
cruise ship and established an tact? Or that she sat in silence credentials are often held to
impressive record while earning a during lunch while everyone else having other right stuff as well,
four-year degree in hospitality at the table discussed the recent stuff that is much more difficult
management. Her recommenda home-team loss to Chicago? You to measure. In many instances,
tions are excellent. On paper she really don’t know. She just however, it comes down to a
far outshines the three other final doesn’t seem to have the “right matter of personality character-
candidates. stuff’ to be successful in your
The problem? She just doesn’t fast-paced, constantly changing ,
Judi Brownell P h . D is an
seem right for your four-star workplace. associate professor o f management
property. It could have been the As the number of well-quali communication at the Cornell
fied candidates for your manage University School of Hotel
>1994, Cornell University ment positions increases, the Administration.
istics; the decision to hire a par
ticular individual is based on
intuition regarding what it takes
to be effective in today's demand- ^
ing work environment.1
What is the “right” personality
for success in hospitality man
agement? A growing body of re
search has examined personality
traits and their potential impact
on the career success of hospital
ity managers.2 Two themes are of
particular interest.
First, there has been specula
tion that the personality traits
that make hospitality managers
effective differ from those that
make managers in other types of
organizations effective.3 Industry
practitioners and researchers
alike have suggested that the
hospitality industry is unique
and therefore requires a particu
lar set of personal competencies.
u
Normann, for instance, refers to
the industry as “personality in r
V
tensive,” since managers' interac
tions with guests are perceived
A ;I
A /|
8G. Stone, “Personality and Effective 9 D. V. Pavesic and R.A. Brymer, “Job
Hospitality Management” (paper presented at Satisfaction: W hat’s Happening to Young
the Symposium of the International Association M anagers,” The Cornell Hotel and Restaurant
of Hotel Management Schools, Leeds Polytech Administration Quarterly, 30, No. 4 (February
nic, November 1988). 1990), pp. 9 0 -9 6 .
the judgment/perception dimen reveal the targeted personality
sion probably has the least traits.
impact on performance. The goal of yet another com
One of a growing number of pany, Talent+, is to identify a
companies that develop and person’s “talents” and match
market personality-assessment them to a particular job. Like
instruments is Performax, which SRI, Talent+ depends on a On the other hand,
produces tests that cover tradi structured interview with care researchers who surveyed
tional topics such as communica fully designed questions. A study male and female managers
tion and management style, as of hotel-staff associates by Tal- found no significant gender-
well as lifestyle, values, and other ent+ illustrates statistically related differences in
dimensions. From those indica significant differences between managerial style.
tors, interviewers make judg high and low performers with
ments about the fit between the regard to work ethic, persuasive
individual and the organization. ness, empathy, exactness, and
Similarly, Wonderlic tests mea human-relations skills.10
sure personality traits such as
cool/warm, easily upset/calm, Gender and Managerial
relaxed/tense, and conservative/ Behavior
experimenting. Many other A second recurring question on
sources are available to those the subject of personality charac
interested in assessing personal teristics is whether gender is an
ity characteristics. important variable in manage
Structured interviews. By ment style. A range of studies
interviewing top performers in have addressed the issue, with
the hospitality industry, SRI inconsistent results.
Gallup has identified ten hotel- In 1980 researchers for the
management themes, each of American Management Associa
which distinguishes hospitality tion surveyed 2,000 male and
managers from other groups: female managers and found no
focus; performance orientation; significant gender-related differ
wanting to be liked; responsibil ences in managerial style. One
ity; excellence; and the ability to possible explanation for the
stimulate, activate, arrange, similarity is that there are no
develop, and/or delegate. Themes gender-linked personality traits.
are defined as “spontaneous, Another possible explanation is
recurring patterns of thought, that women in upper-level man
feeling, and behavior” that agement positions have personal
operate consistently. Rather than ity traits generally associated
rely on traditional criteria, with senior managers, who
such as job experience and traditionally have been men. In
academic performance, SRI fact, many investigators have
looked for personality traits that concluded that women in senior
describe people who do an out management positions have
standing job. adapted their behavior to emulate
SRI Gallup has developed traditional male styles.
structured-interview techniques Not everyone agrees. Rosener
to determine the extent to which argues that the increase in the
a person has each of the above number of top female executives
characteristics. The company has has facilitated a feminine man
several video-assisted agement style characterized by a
preemployment tests and can
10 Information about the study of hotel-staff
train staff members to conduct associates is from an undated, unsigned public
selection interviews that will relations brochure issued by Talent+.
stronger relationship orientation, The interest in the relation
more information sharing, and between personality traits and
more concern for employees’ managerial effectiveness remains
feelings of self-worth. Bass high; yet the issue is fraught with
concurs, reporting that female problems. Even if there is a
senior managers rated higher configuration of traits strongly
than their male counterparts in associated with managerial
effectiveness, such traits are
difficult to measure. The realiza
tion that most performance
problems result from poor
person-job fit, not a lack of
training, has given rise to
increased emphasis on
managing the selection
process and assessing
personality traits. In
addition, organizations
looking to the future seek
methods to identify
managers who are most
likely to move smoothly
into senior positions.
The following study con
tributes to that effort by
identifying the personality
characteristics that hospitality
general managers perceive to
have been most critical to their
transformational leadership, a career development.13
style characterized by greater
employee empowerment and A Study of Hospitality
shared decision making.11A study Managers
reported in the Wall Street Although many studies have
Journal also suggests that female examined personality characteris
managers are more sympathetic tics and leadership, few have
to employees’ personal concerns.12 focused on hospitality managers
Evidence to date on the ques and very few have addressed the
tion of whether there are gender- question of personality traits as
linked leadership traits is far they influence career develop
from conclusive. Even those who ment in our industry.
have proposed that an androgy In the study reported here,
nous style may be the key to high both male and female general
performance have been accused of managers were asked to identify
suggesting that both genders the personality characteristics
should sacrifice their unique they believed contributed most
strengths to the service of popu significantly to their career
lar management theory.
13O f course, there may be differences
n B.M . Bass, “Debate: W ays Men and between the traits that actually led to
Women Lead,” Harvard Business Review, advancement and the traits that a respondent
January-February 1991, pp. 1 5 1 -1 52 . perceives to have led to advancement, but the
12 S. Shellenbarger, “Workforce Study Finds general managers’ perceptions can, I think, be
Loyalty Is W eak, Divisions of Race and Gender taken at face value. Their perceptions likely
Are Deep,” September 3, 1993, Wall Street relate to their attitudes and become their
Journal, p. B l. reality.
advancement. Since a substan Only the general managers of
tial body of literature suggests full-service hotels were surveyed,
that strong stereotypes are and only U.S. companies were
associated with gender and selected to help rule out varia
leadership characteristics, tions in career development due
respondents were requested to to cultural differences.
answer an open-ended question A corporate representative Traits that are practically a
about the personality traits that from each company was invited to given among successful
they believed contributed to participate by providing the managers may not be the
their professional advancement, names and addresses of all traits that an individual would
rather than choose among a current female general managers. mention as contributing to his
set of traits. Nineteen companies responded; or her career advancement.
Survey design and proce women from 16 of them were
dures. An extensive literature represented in the final sample.
review of managers’ career Surveys were sent to 107 female
development was undertaken to general managers; 69 of them, or
determine the variables associ 64 percent, responded. A strati
ated with mobility in organiza fied random sample of 203 male
tions generally and advancement general managers from the other
in the hospitality industry in properties owned by those sixteen
particular.14 Interviews were companies was surveyed; the
also conducted with eight gen final response was 144, or
eral managers to determine 71 percent.
general perceptions of factors Demographic differences.
influencing career development. The first section of the survey
A survey was then developed to requested demographic informa
identify the personality traits tion. Respondents were asked to
male and female general manag indicate their age, marital status,
ers believed contributed most to educational background, years of
their career advancement.15 experience in the hospitality
Subjects. A sample of female industry, and other pertinent
general managers was derived information.
from the 20 largest U.S. hospi Female general managers, as a
tality companies, by number of whole, are younger than their
rooms, in the American Hotel male counterparts. Consequently
and Motel Association directory. there is a notable difference in
14 C. Anthony, “Public Relations: Successful Women in the Lodging Industry,” H o tel and
R eso rt Indu stry, Vol. 9, No. 19 (1986), pp. 19-27; J. Christensen, “Educator’s Forum: Women in
Management: Advice to Recent Graduates,” C ornell H otel an d R esta u ra n t A d m in istra tion
Q u arterly, 28, No. 3 (November 1987), pp. 4 8 -4 9 ; H. Cohen and E.H. Neilson, “Finding and
Developing Tomorrow’s Top Managers,” C ornell H otel a n d R esta u ra n t A d m in istra tio n Q uarterly,
29, No. 1 (May 1988), pp. 3 4 -4 1 ; J.A. Fernsten, L.L. Loury, L.K. Enghagen, and D. Hott, “Female
Managers: Perspectives on Sexual Harassment and Career Development,” H o sp ita lity E d u cation
a n d R esea rch Jou rna l, Vol. 12, No. 2 (1988), pp. 185-196; P.W. Williams and M. Hunter,
“Supervisory-Hotel-Employee Perceptions of Management Careers and Professional-Develop-
ment Requirements,” In tern a tion a l J ou rn a l o f H osp ita lity M a n a gem en t, Vol. 11, No. 4 (1992), pp.
3 4 7 -3 5 8 ; Del Sesto, pp. 26-32; and S.A. Lobel and L. St. Clair, “Effects of Family Responsibili
ties, Gender, and Career-Identity Salience on Performance Outcomes,” A ca d em y o f M a n a g em en t
Jou rnal, Vol. 35, No. 5 (1992), pp. 1 0 5 7-1069.
15For the purposes of this study, I assumed that the personality traits that make for effective
managers— the SRI themes— aren’t that different from the traits that helped them advance in
their careers. On the other hand, it is important to note that the traits that are practically a
given among successful managers may not be the traits that an individual would mention as
contributing to his or her career advancement, even though they may be among that person’s
strongest assets. For example, if you have a pool of determined, ambitious, goal-oriented,
hardworking managers from which to select a new general manager, which personality trait (or
traits) actually distinguishes one of those individuals from the others so that she or he gets to be
the general manger? Maybe that person would say that being flexible and a compassionate
listener (in addition to the shared traits) was what set him or her apart and contributed to that
career advancement.
determination (44 percent), hard
EXHIBIT 1 work (30 percent), enthusiasm
Career-advancement characteristics
(26 percent), positive attitude
From a pool of 213 people (69 women and 144 men), the following figures show (19 percent), and ambitiousness
the percentage of men and women who believe a given trait has contributed to (14 percent). Asked the same
their career advancement. question, men responded most
often with integrity (32 percent),
%women %men
hard work (27 percent), inter
% of total
personal skills (26 percent),
-a
n
(N =213) ( N= 69)
Hardwork 28 30 27 commitment (22 percent),
Interpersonal skills 27 44 26 determination (21 percent), and
Determination 26 44 21 industry knowledgeability
Fairness, honesty, integrity 22 11 32
Industry knowledgeability 15 13 18
(18 percent).
Compassion 14 14 14 Some characteristics were
Flexibility 13 13 14 mentioned with much greater
Listening skills 13 10 14 frequency by one of the two
Positive attitude 13 19 10 samples. Women mentioned
Commitment, loyalty 12 4 22
Goal orientation 10 9 11
enthusiasm, determination,
Ambitiousness, aggressiveness 8 14 4 interpersonal skills, sense of
Enthusiasm 8 26 2 humor, and ambitiousness more
Sense of humor 6 14 2 frequently than did men. Men
Financial ability 5 0 12 identified integrity, commitment,
Organizational skills 4 11 2
and financial ability more often
than did women.
the number of years men and Ninety-two percent of the Some traits were mentioned in
women have spent in the indus characteristics fell into one of 28 nearly equal proportions by both
try. The percentage of women categories. Seven of the catego groups. Men and women shared
who have worked in hospitality ries were identified by less than 5 an appreciation for the signifi
organizations fewer than ten percent of one of the samples: cance of listening skills, hard
years is four times larger than problem-solving ability, decision work, goal-orientation, flexibility,
the percentage of men, while the making ability, service orienta and compassion.
percentage of men who have tion, willingness to take risks,
worked in the industry more than consistency, common sense, and Study Summary
twenty years is over six times creativity. Another five categories In this study female general
larger than the percentage of were mentioned by less than 10 managers’ self-reports of the
women. percent of one of the samples: personality traits that contrib
Significant differences also leadership ability, long-range uted to their career advancement
appeared in the numbers of men vision, team playing, intelligence, present a profile characterized by
and women who were married. and patience. determination, excellent commu
Nearly 35 percent of the women Exhibit 1 presents a summary nication skills, and hard work.
in this study indicated they were of the characteristics that were The women also relied on their
single, compared with only 6 important to women or men, enthusiasm and positive attitude
percent of the men. showing the combined percentage in making their way through the
Personality traits. Respon of all respondents who identified organization.
dents were asked to name up to any given trait, as well as the Although the men also relied
three unranked personality separate percentages of identifi on effective communication,
characteristics that they believed cation within each group. determination, and hard work,
had the most influence in helping Women were in slightly two additional characteristics
them advance in the field and greater agreement than men that consistently emerged were
achieve their current position. about the characteristics they integrity and loyalty. That
Two trained assistants and I believed contributed to their finding is consistent with earlier
sorted characteristics into content career development. Most often research aimed at distinguishing
categories; we had a 97-percent mentioned by women were hospitality managers from other
rate of agreement. interpersonal skills (44 percent), groups. Shamir suggests, for
mm* -----
instance, that hospitality manag
ers’ most important values are
honesty and responsibility.16
Of the 16 key characteristics
identified by the two samples,
those that are male characteris
tics, in terms of what researchers
have considered male and female
stereotypes, include ambitious
ness, goal orientation, and strong
financial ability.17 Current
literature regarding female
stereotypes includes compassion,
enthusiasm, and flexibility.
However, in the current study
the self-reports of both male and
female samples conform only
marginally to stereotypical
notions of gender-linked
characteristics.18
With regard to traits that are
stereotypically male, 14 percent
of the women and only 4 percent
of the men described their behav
ior as ambitious. About the same
percentage of men and women
(11 and 9 percent) reported that
their goal orientation contributed
to their career advancement. financial ability as a key charac caring, and compassionate. Such
While no women identified teristic, almost 12 percent of the individuals have increased
men reported it as one of the opportunities not only to be
16B. Shamir, “Between Bureaucracy and three most important traits. rewarded for their contribu
Hospitality— Some Organizational Characteris
tics of Hotels,” J ou rn a l o f M a n a g em en t S tudies,
Shifting to the characteristics tions but also to shape their
October 1978, pp. 2 8 5 -3 0 7 . often associated with women, we organization’s future. Excellence
17J.C. Pearson, G en d er an d C om m u n ica tion
(Dubuque, Iowa: William C. Brown, 1985); G.N.
find that both compassion and is most likely when hardworking,
Powell, W om en a n d M en in M a n a g em en t flexibility were reported equally determined people with strong
(Newbury Park, Calif.: Sage, 1988);
C. Berryman-Fink, “Changing Sex-Role
by the two groups, while enthusi interpersonal skills work together
Stereotypes,” P erson n el J ou rnal, Vol. 62, No. 6 asm characterized the women to achieve high standards of
(June 1983), pp. 5 0 2 -5 0 4 ; M .E. Heilman, C.H.
Block, R.F. Martell, and M .C. Simon, “Has
(26 percent) much more than the quality and performance.
Anything Changed? Current Characterizations men (2 percent). The high number of all respon
of Men, Women, and Managers,” J ou rn a l o f
A p p lied P sych ology, Vol. 74 (1989), pp. 9 3 5 -
It appears, then, that women dents who believe that honesty
942; and S.A. Lobel, “Allocation of Investment who have moved into upper-level and integrity contributed signifi
in Work and Family Roles: Alternative
Theories and Implications for Research,”
management positions are more cantly to their career advance
A ca d em y o f M a n a g em en t R eview , Vol. 16, No. 3 likely than men to identify their ment speaks to one of the most
(1991), pp. 5 0 7 -5 2 1 .
18The meanings that individuals assign to
ambitiousness, positive attitude, important lessons of all, that
words can vary, by gender or by other factors. and enthusiasm as assets. success may be a matter of
“Enthusiastic” may be a gender-linked term,
character, not gender. Tomor
and men may tend not to use it to describe
themselves, regardless of ho w “enthusiastic”
Conclusions row’s industry leaders, men and
they may actually be. Women, on the other
hand, may feel comfortable applying “enthusi
The ideal work environment may women alike, must bring a keen
astic” to themselves and use it to describe the be one in which gender is no sense of ethical responsibility and
same trait for which men use another word.
The question of what language means to
longer an issue. If the stereotypes high standards of integrity to an
different people is outside the scope of this can be broken down, we will industry that will clearly require
study, where I had to assume that respondents
were clear about the general meaning of the
equally value women and men many tough decisions in the
terms they chose to describe themselves. who are focused, goal-oriented, decades ahead. CQ