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international trade, Foreign market entry modes are the ways in which a company can
expand its services into a non-domestic market.
There are two major types of market entry modes: equity and non-equity. The non-equity modes
category includes export and contractual agreements.[1] The equity modes category includes joint
ventures and wholly owned subsidiaries.[2] Different entry modes differ in three crucial aspects:
The degree of risk they present.
The control and commitment of resources they require.
The return on investment they promise.[3]
Exporting
Licensing
Franchising
Turnkey projects
Wholly owned subsidiaries (WOS)
Difference between international strategy and global strategy
Joint venture
Strategic alliance
Choosing a Partner for International Strategic Alliances
Political Issues
Three different rules of entry mode selection
Case analysis of Foreign Direct Investment of Telecommunication Company in Albania
References
Further reading