BRIDGET ANN SHELESTAK

(412) 370-5512 || bshele12@gmail.com || Tampa, FL 33613 || bridgetshelestak.weebly.com

SUMMARY OF QUALIFICATIONS
• Experience working in various areas of marketing (influencer, data analytics, email marketing, social media)
• Quick learner with the ability to understand and complete new roles in a short amount of time with little prior experience
• Meticulous and thorough worker with special attention to quality

EDUCATION
Bachelor of Science in Marketing Tampa, FL
University of South Florida Muma College of Business Graduation Date: May 2022
• Minor: Business Analytics and Information Systems
• GPA: 4.0/4.0

SKILLS
• Hard Skills: Mavrck, Facebook Ads Manager, Google Analytics, SQL Server, Epsilon, Pinterest Analytics, Tableau
• Soft Skills: Organized, Detail-Oriented, Team Player, Public Speaking, People Skills, Adaptability, Communication

WORK EXPERIENCE
Ashley Furniture Industries Tampa, FL
Influencer and Partnerships Marketing Coordinator, 40 hours/week May 2022-Present
• Build, strategize, and recruit for 5 digital and experiential influencer campaigns each month through construction and
networking in the Mavrck platform to support national and local objectives with furniture launches and store openings
• Negotiate compensation with over 20 influencers per month by calculating the earned media value for each influencer
using social media analytics to stay within various size budgets
• Manage and attend about two experiential marketing influencer events around the country each quarter by assisting
influencers with deliverables to achieve over 1,000,000 impressions per campaign and increase brand awareness
• Allocate over 200 receipts each month to all expenses under the influencer team by organizing receipts in monthly files
and matching them to the related expense to keep the budget up to date and ensure it is accounted for

Email Marketing Intern, 24 hours/week December 2021-February 2022

• Constructed around 6 marketing emails per week through Epsilon to audiences of up to 1,000,000 to raise awareness
of promotions, achieve over 20,000 opening clicks, and drive foot traffic to stores nationwide
• Supported the email team by accepting an email role in addition to my influencer role (held two jobs at once) to assist
while the company was experiencing employee turnover

Social Media Marketing Data Analyst Intern, 24 hours/week July 2021-August 2021
• Collected and reported KPI metrics each week using Facebook Ads Manager, Pinterest Analytics, and Google Analytics
to provide the paid social and organic social team overviews of performance for strategy brainstorming
• Created graphs, charts, and different visuals using Excel and PowerBI to be used in biweekly and monthly
presentations for the social media team to present internally and externally

LEADERSHIP EXPERIENCE
Best Buddies USF Chapter Tampa, FL
Treasurer, 5 hours/month January 2018-May 2022
• Fundraise for Annual Best Buddies Friendship Walk by leading a T-Shirt fundraiser and promoting efforts on social
media to exceed the goal of $9,000
• Develop a yearly budget and calculate costs of food and decor by attending workshops, utilizing Excel, and analyzing
previous year budgets to provide and account for around 12 events
• Organize and conduct social activities for about 75 members by collaborating with the e-board to end the isolation of
those with intellectual and developmental disabilities
• Oversee 5 friendship matches and complete monthly friendship updates to manage the pairs’ growth by texting the
groups 1-2 times a month to hold them accountable

American Marketing Association Tampa, FL

Director of Professional Development, 3 hours/week April 2020-May 2021
• Created the semesterly calendars and scheduled around 30 general body meetings annually to avoid conflict with
USF’s schedule and to establish the speaker and workshop dates for the organization
• Contributed to the 2020-2021 Chapter Plan by setting and reporting goals for speakers and workshops to maintain
position as a top 20 chapter in the US
• Networked with professionals across different industries utilizing LinkedIn and email communication to recruit 10
speakers, coordinate presentations, and enhance the professional development of 50 members
• Facilitated on average 4 workshops per year on topics including LinkedIn, Adobe, and leadership by brainstorming
ideas to strengthen the chapters’ professional and technological skills