Proyecto: Distribuidora y comercializadora de Moras empacadas en

empaques biodegradables

Nombre del proyecto: MORAS DEL CAMPO S.A.S

AP05-EV04- INGLES: "Presentación en inglés: Caracteristicas de un

Producto".

Equipo 3
Ficha No 2281986

APRENDICES

MELITZA MABEL MEJIA CANTILLO

PEDRO ARTURO VERA CHACON

JULIAN DAVID MENDEZ APONTE

INSTRUCTORA:

MARIA JOSE HERNANDEZ DUQUE

Tecnología Gestión de Mercado

Servicio Nacional de Aprendizaje (SENA)

AGOSTO

2021

SHAPE
DESCRIPTION
The distributor and marketer
company Moras of Campo S.A.S,
has as a final product,
Blackberries packed in different
presentations, but all directed
in environmentally friendly
packaging. Raw material
obtained from the purchase of
crops in the regions and
companies that produce it, are
transported to the collection
center located in the
department of Boyacá, in this
collection center, the fruit is
given the appropriate treatment
of conservation and
preservation, in warehouses
and cold rooms, then it is
packed in various presentations
of size, weight, in bags and
packaging acquired through
suppliers specialized in
biodegradable materials,
exercising a strict control that
these comply with the quality
standards and environmentally
friendly materials. territory.
TANGIBLES
COLOR TEXTURE
IMAGE DESCRIPTION IMAGE DESCRIPTION IMAGE
Green: represents and For the blackberry we
creates connection with decided to focus our
the representative color packaging on
of the farm, allowing to biodegradable
identify that it is a product materials, and seek to
of the field. comply with our
Purple: identifies the environmental
characteristic color of the
responsibility. Adapting
fruit that is marketed. It is
a printing of the
a color that arises from the
highest quality
combination of the energy
graphics, in order to
of red and the stability of
boost sales. Taking into
blue. Brands use it to
appear luxurious, quality account multi-color
and sophisticated. prints, distinctive signs,
and more.
Our packaging provides
the product in
convenient units for
handling and
distribution, adapting
well to the container
without wasting space.
Protects the product
from mechanical
damage and bad
environmental
conditions during
handling and
distribution.

DESIGN
DESCRIPTION
This logo is based on the
representation of the field,
showing the blackberry as
a delicious and nutritious
fruit to win over
consumers and customers.
the design was made
based on the environment
to promote an
environmental culture.
INTANGIBLES
BRAND CONTAINER
IMAGE DESCRIPTION IMAGE DESCRIPTION IMAGE
This brand originates The packages or
from a very striking containers used are
green color, alluding to those that people can
the agribusiness sector, access according to
which allows it to be their socio-economic
distinguished as a level defined by market
natural product made segmentation. together
and produced by with the requirement of
peasants. the sale with the client,
these are taken into
account to dispose of
the product The
distributor and
marketer company
Moras of Campo S.A.S