1.

Elija dos imágenes publicitarias de diferentes fuentes confiables y sobre cada

una de ellas haga un análisis, una breve descripción en inglés de sus
características técnicas y complete los aspectos que se le solicita a
continuación:

 Image 1:

Price: 10.000 $Cop

Target market: The brand aims to capture consumers for "life". It would bring a
smaller size and price presentation for school audiences.

Product features: It is a hyperbolic paraboloid-shaped appetizer. Its potato

content is 42%. The rest of the ingredients are wheat starch and flours
(potato, corn and rice).
  Image 2:

Price: 600.000$ Cop

Target market: New Balance consumers are not only looking for sneakers that
guarantee comfort during sports activities, they need them to reflect the
dynamism of their lifestyle and offer a style that is more stylish than other
brands of sports footwear.

Product features: It is a product manufactured with the best quality materials at

a low price, guaranteeing comfort and style when wearing one of these
sneakers.
2. Elabore una sección en inglés de la página web corporativa, realizada en la
Evidencia 4: Página web corporativa de la actual guía de aprendizaje,
traduzca las secciones más relevantes de la página, de manera que pueda ser
un canal de información para los clientes de habla inglesa, tenga en cuenta la
gramática y el adecuado uso del vocabulario.

MISSION

We are a company dedicated to the commercialization of coffee in its different varieties,

promoting new production alternatives that lead us to have a direction and production with solid
bases routed by the experience of its human talent focused on the quality that is offered to the
final customer.

VISION
To be an organization that produces and commercializes coffee in the national and international
market, entering with quality in the expansion of new markets that lead to a sustainable economic
construction, promoting the sustainable exportation of coffee in the country.

GOALS

As main goals of COMERCIALIZADORA J&M, we seek to represent Colombia with our products,
with the highest quality standards, to change the bad history of our country, to be recognized
worldwide, to be one of the largest coffee traders in Colombia and in the entire world, to take a
piece of Colombia to every corner of the planet, and to bring quality in every cup of coffee.

ORGANIZATIONAL OBJECTIVES

 Long term. To be one of the main representatives of Colombian coffee in the world,
standing out for our quality, for having good products and for being the largest distributor
of coffee in Colombia.
 To maximize the annual profit, to reach projected profits, to grow until multiplying the
profits.
 Short term. To become known for our quality product, to increase the number of clients
and contacts, to maintain standards of comfort for our workers.