Professional Documents
Culture Documents
Festinger, L., 1957. A theory of cognitive dissonance (Vol. 2). Stanford university press.
Baines, P., Fill, C., Rosengren, S. and Antonetti, P., 2014. Marketing. 3rd ed. pp.38-48.
Agung, L., Rahmat, S.T.Y. and Angga, N.D., 2019. THE RELATIONSHIP OF BRAND
COMMUNICATION, BRAND IMAGE, AND BRAND TRUST TO BRAND LOYALTY OF SAMSUNG
CELLULAR PHONE PRODUCT. Russian Journal of Agricultural and Socio-Economic
Sciences, 88(4).
Kamakura, W.A. and Russell, G.J., 1993. Measuring brand value with scanner data. International
journal of Research in Marketing, 10(1), pp.9-22.
De Mooij, M. and Hofstede, G., 2010. The Hofstede model: Applications to global branding and
advertising strategy and research. International Journal of advertising, 29(1), pp.85-110.
Smith, D., Gradojevic, N. and Irwin, W., 2011. An Analysis Of Brand Equity Determinants: Gross
Profit, Advertising, Research, And Development. Journal of Business & Economics Research (JBER),
5(11).
Foroudi, P., Jin, Z., Gupta, S., Foroudi, M. and Kitchen, P., 2018. Perceptional components of brand
equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase
intention. Journal of Business Research, 89, pp.462-474.
Aaker, D.A., 2009. Managing brand equity. simon and schuster.
Raska, D. and Shaw, D., 2012. When is going green good for company image?. Management
Research Review, 35(3/4), pp.326-347.
Cronin, J., Smith, J., Gleim, M., Ramirez, E. and Martinez, J., 2010. Green marketing strategies: an
examination of stakeholders and the opportunities they present. Journal of the Academy of Marketing
Science, 39(1), pp.158-174.
Ritson, Mark (2020), “If ‘Black Lives Matter’ to Brands, Where Are Your Black Board Members?”
Marketing Week, (June 3).
Moorman, Christine (2020), “Commentary: Brand Activism in a Political World,”, Journal of Public
Policy and Marketing, 39 (4), 388–92.
Sarkar, Christian and Philip Kotler (2018), Brand Activism: From Purpose to Action. Idea Bite Press
Chen, Y. and Chang, C., 2012. Greenwash and Green Trust: The Mediation Effects of Green
Consumer Confusion and Green Perceived Risk. Journal of Business Ethics, 114(3), pp.489-500.
Banerjee, S., C. S. Gulas, and E. Iyer. 1995. “Shades of Green: A Multidimensional Analysis of
Environmental Advertising.” Journal of Advertising 24 (2): 21 –31.
Solomon, M., 2018. Consumer Behavior. 12th ed. Harlow (England) [etc.]: Pearson, pp.30-45.
Giansoldati, M., Rotaris, L., Scorrano, M. and Danielis, R., 2020. Does electric car knowledge
influence car choice? Evidence from a hybrid choice model. Research in Transportation Economics,
80, p.100826.
Thulin, E. and Vilhelmson, B., 2017. Does online co-presence increase spatial flexibility? On social
media and young people’s migration considerations. Cybergeo,.
Banerjee, S., C. S. Gulas, and E. Iyer. 1995. “Shades of Green: A Multidimensional Analysis of
Environmental Advertising.” Journal of Advertising 24 (2): 21 –31.
Chun-Tuan, C. 2012. “Are Guilt Appeals a Panacea in Green Advertising? The Right Formula of Issue
Proximity and Environmental Consciousness.” International Journal of Advertising 31 (4): 741– 771.
Harini, C., Heru Priyanto, S., Ihalauw, J. and Kities Andadari, R., 2020. The role of ecological
innovation and ecological marketing towards green marketing performance
improvement. Management and entrepreneurship: trends of development, 1(11), pp.98-112.