Table of content

Content page
Introduction ………………………………………………………………………….………………………………………….1

1. Executive summary……………………..……………………………….……………………………………………….2

2. Description of the business…………………………………………..……………………………………………………………3

2.1. General objectives ………………………………………………………………………………………………………………….3

2.2. Specific objective……………………………………………………………………………………………………………………..4

2.3. Production specification…………………………………………………………………………………………………………..4

2.4. Initial capital requirements……………………………………………………………………………………………………..6

Human resource and training requirements…………………………………………………………………………………8

3. Marketing plan……………………………………………………………………………………………………………………………9

3.1. Production description…………………………………………………………………………………………………………….9

3.2. Market area……………………………………………………………………………………………………………………………..9

3.3. Target customer………………………………………………………………………………………………………………………..9

3.4. Competitor analysis…………………………………………………………………………………………………………………..10

3.5. Product demand……………………………………………………………………………………………………………………….10

3.6. Market share………………………………………………………………………………………………………………………………10

3.7. Pricing…………………………………………………………………………………………………………………………………………10

3.8. Sales forecasts……………………………………………………………………………………………………………………………..11

3.9. Marketing strategy………………………………………………………………………………………………………………………..11

3.10. Marketing budget.....................................................................................................................…...12

4. Production operation plan……………………………………………………………………………………………………………….12

4.1. Location………………………………………………………………………………………………………………………………………….12

4.2. Production capacity &program……………………………………………………………………………………………………….12

4.3. Fixed capital…………………………………………………………………………………………………………………………………..13

4.4. Raw material and supplies……………………………………………………………………………………………………………..14

4.5. Personnel requirements together with salary……………………………………………………………………………….14

4.6. Enterprise overhead expense………………………………………………………………………………………………………..15

4.7. Production cost……………………………………………………………………………………………………………………………….15

5. Organization and management………………………………………………………………………………………………………..15

5.1. Management and operation of the enterprise………………………………………………………………………………15

5.2. Organization structure………………………………………………………………………………………………………………….16

6. Financial plan…………………………………………………………………………………………………………………………………….16

6.1. Basic financial assumption………………………………………………………………………………………………………………16

6.2. Project cost…………………………………………………………………………………………………………………………………..17

6.3. Source of finance……………………………………………………………………………………………………………………………18

6.4. Projected financial statement…………………………………………………………………………………………………………19

6.5. Project appraisal……………………………………………………………………………………………………………………………19

6.6. Sensitivity analysis………………………………………………………………………………………………………………………….21

6.7. Risk analysis and strategy……………………………………………………………………………………………………………..21

7. Social, economic and environmental analysis……………………………………………………………………………………21

7.1. Social benefit analysis……………………………………………………………………………………………………………………..21

7.2. Economic analysis………………………………………………………………………………………………………………………….21

7.3. Environmental analysis…………………………………………………………………………………………………………………..22

Appendix………………………………………………………………………………………………………………………………………….……23