ENTREPRENEURSHIP CLASS

IIMISSPARTIAL
LIZARDO
BUSINES ENTITIES IN
HONDURAS
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Business Entities in Honduras

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Creativity is an ability, an attitude, and a process. First, it

means having the “ability to use one’s imaginative skill in order to come up with something

new, whether by production, invention, or innovation”. It mostly stems from coming up with

ideas and, by manipulating, combining or reapplying with them, being able to generate more

ideas that no one has come up with before.

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HOMEWORK SATURDAY MAY 7TH
Investigate about the factors that minimize or increase creativity in an Enterprise.

Tecnhiniques to improve creativity in an Enterprise.

Write at least one page.

Write on your notebook and upload it. Due to Saturday May 7th

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Factors that minimize or increase
creativity

Tecnhiniques to improve creativity

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What Is Social
Innovation?
“Social innovation is the process of developing and deploying effective solutions to challenging and

often systemic social and environmental issues in support of social progress. Social innovation is not

the prerogative or privilege of any organizational form or legal structure.

— Sarah A. Soule, Neil Malhotra, Bernadette Clavier

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THE ROLE OF ENTREPRENEURSHIP IN SOCIETY

Entrepreneurship as a whole contributes to a society’s social wealth by creating new markets,

new industries, new technology, new institutional forms, new jobs and net increases in real
productivity.
Benade et al., (2011) describes the benefits that entrepreneurship can have for society,
including individuals, families and the community as follows.

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Investigate on your notebook about:

➢ Caracteristics of innovation

➢ Marketing trends

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Caracteristics of innovation
1. Continuous reflection
2. Unattached exploration
3. Iterating between abstract and concrete thinking
4. Action-oriented
5. Opportunity-focused

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3 Reasons Innovation Is Important for Businesses

Innovation grows your business.

Innovation helps you stay ahead of the competition.

Innovation helps you take advantage of new technologies.

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THE ROLE OF ENTREPRENEURSHIP IN SOCIETY

❑ Employment opportunities.
❑ Income generation and fewer social problems.
❑ Personal Challenge.

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Keys to promote business opportunities

1.Media relations
2.Social media
3.Digital advertising
4.Press advertising
5.Direct mail

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Expectations, needs and wishes of a client
1. They want you to understand their needs
2. They expect to have multiple options when contacting you
3. They need you to respond quickly
4. They crave a personalized experience
5. They want you to solve their problems
6. They wish you would listen to them
7. They like you to be proactive
8. They love to be surprised
9. They prefer saving time over money
10. They want you to give them consistent answers

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Development of new products or services
New product development (NPD) is a process of taking a product or service

from conception to market. The process sets out a series of stages that new

products typically go through, beginning with ideation and concept generation,

and ending with the product's introduction to the market.

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1. Idea generation

2. Idea evaluation -

3. Concept definition

4. Strategic analysis

5. Product development and testing

6. Market testing

7. Commercialization

8. Product launch

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