Facebook​ ​Ad​ ​Copy​ ​Checklist

Do:
❏Talk​ ​about​ ​the​ ​product​ ​in​ ​general
❏Educate​ ​and​ ​entertain
❏Make​ ​your​ ​offer​ ​clear​ ​and​ ​transparent
❏Make​ ​sure​ ​your​ ​ad​ ​and​ ​landing​ ​page​ ​are​ ​offering​ ​the
same​ ​thing
❏Add​ ​a​ ​disclaimer​ ​to​ ​your​ ​ad​ ​copy​ ​(optional)

Don’t:
❏Talk​ ​about​ ​the​ ​users​ ​insecurities/problems
❏Make​ ​any​ ​false​ ​claims/promises​ ​on​ ​your​ ​ad
❏Use​ ​any​ ​specific​ ​time​ ​frames
❏Hide​ ​any​ ​information​ ​from​ ​the​ ​user
❏Use​ ​flashy​ ​headlines​ ​or​ ​clickbait
❏Use​ ​excessive​ ​emojis
❏Use​ ​before​ ​and​ ​after​ ​pictures
❏Highlight​ ​or​ ​capitalize​ ​the​ ​word​ ​“FREE”

This​ ​checklist​ ​is​ ​only​ ​a​ ​guide.​ ​Please​ ​make​ ​sure​ ​to​ ​read
and​ ​understand​ ​Facebook’s​ ​ad​ ​policies.
 Landing​ ​Page​ ​Checklist

Do:
❏Make​ ​sure​ ​your​ ​landing​ ​page​ ​offers​ ​the​ ​same​ ​thing​ ​as
your​ ​ad
❏Make​ ​sure​ ​your​ ​landing​ ​page​ ​has​ ​a​ ​disclaimer​ ​(refer
to​ ​the​ ​script​ ​below)
❏Make​ ​sure​ ​your​ ​landing​ ​page​ ​displays​ ​trusted
business​ ​elements​ ​(privacy​ ​policy,​ ​T&C,​ ​contact​ ​us)
❏Make​ ​sure​ ​your​ ​landing​ ​page​ ​offer​ ​is​ ​clear

Don’t:
❏Use​ ​any​ ​popups​ ​(unless​ ​triggered​ ​by​ ​a​ ​button​ ​click)
❏Use​ ​any​ ​autoplay​ ​videos​ ​or​ ​audio
❏Use​ ​advertorials​ ​that​ ​could​ ​lead​ ​the​ ​visitor​ ​to​ ​think​ ​a
third​ ​party​ ​wrote​ ​it​ ​to​ ​promote​ ​you
❏Use​ ​sensationalised​ ​claims​ ​or​ ​headlines
 Disclaimer​ ​Scripts​ ​for​ ​Landing
Page

Facebook​ ​product​ ​disclaimer:

(Place​ ​this​ ​disclaimer​ ​in​ ​your​ ​landing​ ​page​ ​footer)

This​ ​site​ ​is​ ​not​ ​a​ ​part​ ​of​ ​the​ ​Facebook​ ​website​ ​or
Facebook,​ ​Inc.​ ​Additionally,​ ​this​ ​site​ ​is​ ​not​ ​endorsed​ ​by
Facebook​ ​in​ ​any​ ​way.​ ​Facebook​ ​is​ ​a​ ​trademark​ ​of
Facebook,​ ​Inc.
Sample​ ​disclaimer​ ​for​ ​health​ ​&​ ​fitness:
(edit​ ​&​ ​modify,​ ​and​ ​place​ ​this​ ​disclaimer​ ​in​ ​your​ ​landing
page​ ​footer)

Individual​ ​Results​ ​may​ ​vary,​ ​and​ ​testimonials​ ​are​ ​not​ ​claimed​ ​to
represent​ ​typical​ ​results.​ ​All​ ​testimonials​ ​are​ ​real​ ​women,​ ​and​ ​may​ ​not
reflect​ ​the​ ​typical​ ​purchaser’s​ ​experience,​ ​and​ ​are​ ​not​ ​intended​ ​to
represent​ ​or​ ​guarantee​ ​that​ ​anyone​ ​will​ ​achieve​ ​the​ ​same​ ​or​ ​similar
results.​ ​Every​ ​person​ ​has​ ​unique​ ​experiences,​ ​exercise​ ​habits,​ ​eating
habits,​ ​and​ ​applies​ ​the​ ​information​ ​in​ ​a​ ​different​ ​way.​ ​Thus,​ ​the
experiences​ ​that​ ​we​ ​share​ ​from​ ​other​ ​people​ ​may​ ​not​ ​reflect​ ​the
typical​ ​users’​ ​experience.​ ​However,​ ​these​ ​results​ ​are​ ​meant​ ​as​ ​a
showcase​ ​of​ ​what​ ​the​ ​best,​ ​most​ ​motivated​ ​users’​ ​have​ ​achieved.​ ​You
should​ ​not​ ​begin​ ​the​ ​program​ ​if​ ​you​ ​have​ ​a​ ​physical​ ​condition​ ​that
makes​ ​intense​ ​exercise​ ​or​ ​diet​ ​dangerous.​ ​In​ ​addition,​ ​*YOUR
WEBSITE*​ ​requires​ ​you​ ​to​ ​follow​ ​an​ ​eating​ ​plan​ ​and​ ​at​ ​times​ ​restrict
the​ ​amount​ ​of​ ​calories​ ​you​ ​consume.​ ​You​ ​should​ ​not​ ​begin​ ​this​ ​eating
plan​ ​if​ ​you​ ​have​ ​physical​ ​or​ ​psychological​ ​issues​ ​which​ ​make​ ​fat​ ​loss
dangerous.​ ​*YOUR​ ​WEBSITE*​ ​is​ ​an​ ​educational​ ​service​ ​that​ ​provides
general​ ​health​ ​information.​ ​*YOUR​ ​WEBSITE*​ ​is​ ​not​ ​a​ ​doctor,​ ​and​ ​his
advice​ ​is​ ​not​ ​a​ ​substitute​ ​for​ ​medical​ ​advice.​ ​Please​ ​consult​ ​a
physician​ ​before​ ​beginning​ ​any​ ​exercise​ ​or​ ​diet​ ​program