Effective Advertisement of Prism Cement Satna

EFFECTIVE ADVERTISEMENT OF PRISM CEMENT, SATNA 2017
(EFFECTIVE ADVERTISEMENT OF PRISM CEMENT

SATNA)
INDEX
Page 1 [
CHAPTER TOPICS COVERERD PAGE NO.
Page 2 [
CHAPTER 1. INTRODUCTION
COMPANY PROFILE AND ABOUT THE

CHAPTER 2. PROJECT
CHAPTER 3. REVIEW OF LITERATURE
CHAPTER 4. OBJECTIVES
CHAPTER 5. RESEARCH METHODOLOGY
CHAPTER 6. DATA ANALYSIS
CHAPTER 7. CONCLUSION
CHAPTER 8. LIMITATION OF THE PROJECT
CHAPTER 9. RECOMMENDATION
CHAPTER 10. QUESTION
CHAPTER11. BIBLIOGRAPHY
Page 3 [
INTRODUCTION
Page 4 [
Advertising is a form of communication intended to persuade an
audience (viewers, readers or listeners) to purchase or take some action
upon products, ideas, or services. It includes the name of a product or
service and how that product or service could benefit the consumer, to
persuade a target market to purchase or to consume that particular brand.
These messages are usually paid for by sponsors and viewed via various
media. Advertising can also serve to communicate an idea to a large
number of people in an attempt to convince them to take a certain action.
Commercial advertisers often seek to generate increased consumption of
their products or services through branding, which involves the repetition
of an image or product name in an effort to associate related qualities
with the brand in the minds of consumers. Non-commercial advertisers
who spend money to advertise items other than a consumer product or
service include political parties, interest groups, religious organizations
and governmental agencies. Nonprofit organizations may rely on free
modes of persuasion, such as a public service announcement.
Modern advertising developed with the rise of mass production in the
late 19th and early 20th centuries. Mass media can be defined as any
Page 5 [
media meant to reach a mass amount of people. Different types of media
can be used to deliver these messages, including traditional media such
as newspapers, magazines, television, radio, outdoor or direct mail; or
new media such as websites and text messages
Page 6 [
COMPANY PROFILE
Page 7 [
Prism cement limited is an ISO 2000 certified professionally managed

company promoted by the Rajan Raheja group. The company operates
one of the largest single kiln cement plants in the country at Satna
(M.P.). The company also has a packing unit at Allahabad(U.P.).
Equipped with machinery and technical support from world leaders, F.L.
Smith & Co. A/S Denmark, Prism has created a niche for itself in the
cement industry.
The company primarily caters to the demand in the northern region,

mainly in states of Utter Pradesh, Bihar, and Madhya Pradesh. The
company’s plan for a five-fold increase in cement capacity from 2 MTPA
to 10.0MTPA by 2011 through brownfield and Greenfield expansion is
making steady headway. These expansion will establish the company’s
brand in new markets and a larger customer base.
A team of experienced engineers and a dedicated workforce combined
with a high level of automation and sophisticated control system have
placed the company’s products in the premium segment.
Prism cement has successfully established a high brand preference among

its customers through its excellent quality products and transparent
policies. PRISM has truly taken cement production to global standards.
With an objective of being an active participant in the dynamics of future
of the nation. March towards total industrialization and energy conservation,
Page 8 [
Prism Cement Limited has set up a state-of-art, energy efficient cement

plant near satna, in Madhya Pradesh. Most advanced machinery and
technology imported from M/s FL Smith Denmark and state-of-art.
Processes lend it a futurist environment.
Company was initially incorporated under the name of KARAN
CEMENT LIMITED in march 1992 under the Indian Companies Act 1956 as
a joint venture between RAHEJA GROUP Mumbai, F.L. Smith & Co.A/s
Denmark and industrialization fund for developing Countries(IFU), Denmark.
The name of the company subsequently changed to PRISM CEMENT
LIMITED. Prism Cement is manufacturing facility is at village Manakahari,
Satna (M.P.), Registered office is at 305 Laxminivas Apartments, Ameerpet,
Hyderabad, and corporate office is at RAHEJAS Main Avenue V.P. Road,
Mumbai- 400054.
The main raw material for the plant i.e. Limestone is being obtained from
captive limestone mines situated at village Hinauti and Sijahatta. Prism Cement
has obtained clearances from MOEF covering leaser for mining operation. The
company has obtained MPPCB clearances and site clearances from industries
department. Plant is connected to nearby railhead access of CENTRAL
RAILWAY linking of Satna, Rewa broad gauge line.
And well connected to nearest cities by road.
Page 9 [
Prism Cement Limited is ISO: 9000-2001 Company and off-let bagged few
awards such as First Prize for Energy Conservation in Cement Sector from
Government of India Ministry Of Power in 2006 and 2007, Best 3 rd Green
plant in India by Centre for Science & Environment new Delhi in 2004-05. 2 nd
best energy efficient plant (FLS energy awards) in M.P. & C.G. by MPCMA,
CGCMA in 04-05, best (1st ) plant in Noise Vibration & Aesthetic Beauty
award by IBM Jabalpur, Environmental Management Award for 2004-2005
from MP Government National Safety Award 2006 from Ministry of Labour
and Employment Govt. OF India.
CHAPTER 1
Page 10 [
INTRODUCTION
BOARD OF DIRECTORS
S NO. NAME DESIGNATION
1. Mr. Rajan B Raheja Chairman/chair person
2. Mr. Manoj Chabra Managing/director
3. Mr. Vijay Agrawal Alternate director
4. Mr. Satish B Raheja Director
5. Mr. Akshay Raheja Director
6. Mr. Rajesh G Kapadiya Director
7. Mr. Aziz H Parpiya Director
Page 11 [
With an objective of being an active participant in the dynamics of future of the

Nations march towards total industrialization and energy conservation, Prism
Cement Ltd. Has set up a state-of-art, energy efficient Cement Plant near Satna,
in Madhya HEPradesh. Most advanced machinery and technology imported
from M/s FL Smith Denmark and State-of-art.
Page 12 [
Processes lend it a futurist environment.

Company was initially incorporated under the name of KARAN CEMENT
LIMITED in March 1992 under the Indian Companies Act,1956 as a joint
venture between RAHEJA GROUP of Mumbai, F.L. Smith &Co.A/s Denmark
and industrialization Fund for Developing Countries(IFU), Denmark, the name
of the Company subsequently changed to Prism Cement Limited. Prism
Cement’s Manufacturing facility is at village Manakahari, Satna (M.P.),
Registered office is at 305 laxminivas Apartment, Ameerpet, Hyderabad, and
corporate office is at Rahejas main venue, V.P. Road, Santacruz(W) Mumbai-
400054.
The main raw material for the plant i.e. Limestone is being obtained from
captive limestone mines situated at village Hinauti and Sijahatta. Prism cement
has obtained clearances from MOEF covering leases for mining operation. The
company has obtained MPPCB clcarances and site clearances from industries
department. Plant in connect to nearby railhead access of Central Railway
linking of Satna, Rewa broad guage line.
And well connected to nearest cities by Road.
Prism Cement Limited is ISO: 9000-2001 company and off-let bagged few
awards such as Best 3rd Green plant in India. By Centre For Science &
Environment New Delhi in 2004-05, 2nd Best energy efficient plant (FLS
Energy Awards) in M.P. & C.G. by MPCMA, CGPMA IN 04-05, Best (1 st )
Page 13 [
plant in “Safety Education by Director General of Mines & Safety, jabalpur and
best (1st ) plant in “Noise, Vibration & Aesthetic Beauty award by IBM”
Jabalpur.
2.0 Energy Consumption:
Prism Cement Limited firmly believes in attaining, retaining and reforming its
Energy Conservation initiative time to time. Originally installed efficient
equipments
And system, gives glare to our energy conservation drive.
Year-by-year increasing production demand is associated with decreasing the

specific energy consumption. Our thermal energy consumption (million Kcal
/year) during last 3 years is as below
Page 14 [
Page 15 [
PRISM CEMENT LIMITED OFFICES:

WORKS:-
Village: - Mankahari, Tehsil- Rampur Baghelan,
Dist- Satna (M.P.)
Phone: - (07672) 275301,275302
Fax: - 275303
CENTRAL MARKETING OFFICE:-
16/1/6A, Tagore town Jawaharlal Nehru Road Allahabad-
211002(U.P.)
Phone :- (0532) 2465228, 2465332, 2465360.
Fax :- 2465291
CORPORATE OFFICE:-
“Rahejas” plot no.8E, main Avenue,
Vallabbhai Patel Road
Santacruz(W) Mumbai- 400054.
Phone:- (022) 56754142
REGIONAL OFFICES:-
Page 16 [
SATNA: - Rajdeep, Rewa road,

Satna - 485001(M.P.)
Phone :- (07672) 504401/2/3, Fax:- 227514
JABALPUR:- 4 HIG, Residency Road, South Civil Lines,
Jabalpur - 482001
Phone :- (0761) 2620026, Fax :- 2678
BHOPAL :- 148, Zone- 2, Maharana Pratap Nagar
Bhopal - 462011(M.P.)
LUCKNOW:- 3/113, Vivek Khand, Gomti Nagar,
Lucknow – 226010 (U.P.)
Phone :- (0522) 2396847, Fax:- 2397589
KANPUR: - 567, safipur, Ramadevi, G.T. Road,
Kanpur – 226112(U.P.)
Phone :- (0512) 2404123, Fax:- 2401500
VARANASI :- 204, R.H. Towers, the mall,
Varanasi - 221002(U.P.)
Phone :- (0542) 2503566, Fax:- 2340566
Page 17 [
PATNA :- 302C, Abhishek plaza, Exhibition Road,

Patna :- 800001(Bihar)Phone :- (0612) 2238744, Fax:- 2224017
Page 18 [
Page 19 [
COMPANY VISION & MISSION
VISION:- To be acknowledged as a leading player in the
industry with the highest level of integrity.
MISSION:- State of the art cement plants
 Transparent dealings with all stakeholders.

 Committed to the principles of good corporate governance.
Page 20 [
LIST OF BOARD OF DIRECTORS:-
Page 21 [
S.NO. NAME DESIGNATION
1 Mr. Rajesh G. Kapadia Chairman
2 Mr. Rajan B. Raheja Managing director
3 Mr. Manoj Chhabra Managing director
4 Mr. Vijay Agrawal Managing director
5 Mr. Aziz H. Parpia (upto May 5, 2010)
6 Mr. Satish B. Raheja Director
7 Mr. Akshay R. Raheja Director
8 Mr. Ganesh Kaskar Exeutive Director
Page 22 [
Page 23 [
PRISM CHAMPION CEMENT is a finally ground blend of high
quality clinker and carefully selected high quality pozzolonic

material (Fly ash) with high fineness and optimum range of
chemical composition.
Carefully selection of pozzolona is one of the crucial factor for

the superiority of PRISM CHAMPION CEMENT.
The other crucial factors are:-
 Optimum dosage of pozzolona to ensure high level of 28

days strength.
 Balancing the fineness and the reactivity of pozzolona to
ensure proper hydration character, thus ensuring
sustained strength gain over long period without
sacrificing on the early age strength.
 Low heat of hydration helps in prevention of cracks
ensuring durability of structure.
 Also ensure durability of structure even in adverse
environment condition.
Page 24 [
QUALITY POLICY & CERTIFICATION

Quality Policy:-
National Accreditation Board for testing and Celebration Laboratories has

granted accreditation to our laboratory in accordance with ISO/IES
17025:2005 for the chemical & mechanical testing.
We are committed to strive foe customer satisfaction by supplying consistent

quality cement and clinker as per mutually agreed product specifications.
This shall achieved by:
 Continual improvement in productivity levels and quality management
system
 Enhancing employee’s skills.
 Focusing on customer’s needs and creating awareness regarding proper
use of cement.
Page 25 [
ENVIRONMENT CONSIDERATIONS
The Company is committed to mitigate potential environmental impacts

associated with cement plants. The Pyro processing and pollution control
systems for Raw Mills and all kiln, Cooler, Cement Mills and all Transfer
points are designed to meet the stringent requirements for Dust and NOx
Emission. Green belt development through large scale plantation of trees in
and around the plant and residential areas.
Social Welfare:-
A well established township provides facilities like School,
Hospital, Banks, Post and Telegraph office and Recreational facilities for
employees and their families.
Human Welfare:-
Company considers its human resources as one of its most
important assets. At every stage, concept of ‘ownership’ is instilled in them to
ensure full commitment and dedications. Training of personnel is an integral
part of the Company’s operation. Right from level of worker’
Page 26 [
Health & Safety Policy :-
The Health & safety of our people is the prime concern of the Company. Our
commitment to create & maintain safe & healthy work environment against
hazards and risks shall be achieved by:
 Continuously developing & maintaining safe work practices
 Focusing on operational & occupational hazards & risks
Creating awareness about preventive health……………
Page 27 [
OBJECTIVES OF PRISM CEMENT

LTD. :-
The main objective of Prism Cement is to continuously
improve the quality of its products and services in
order to meet the customer satisfaction.
COMPETITORS OF PRISM CEMENT

LTD:-
 In intensive competition Prism Cement Ltd. has many

competitors as JP CEMENT, BIRLA CEMENT
SAMRAT (Satna), BIRLA GOLD (Prism) CEMENT
and ACC CEMENT.
 The most competitor of Prism Champion is JPCement.in
this competition scenario Prism Champion is facing
competition.
 Increase discount structure provided by JP Cement

there market share.
 JP Cement Ltd. is increasingly more wide open in the

area of advertisement comparing to Prism Cement.
Page 28 [
HEAD OFFICES OF THE COMPANY :-

Allahabad: 16/1/6-A Tagore Town,
Jawaharlal Nehru Road.
Allahabad -211002 (UP)
Ph. (0532) 2465228, 2467288.
REGIONAL OFFICE:-
Varanasi: Unit -1, C 19/40, VIP, Fatiman Road Sigra
Behind the Kashi Gramin Bank
Varanasi – 221002
Ph. (0542) 2227427, 2227428.
Kanpur: X-1/170- Krishna puram

Ph. (0512) 2404123, 2400932.
Lucknow : 3/113-Vivek khand

Gomati nagar Lucknow -2260110
Ph. (0552) 2396847, 2397589.
Bareli: C-77/3 – in front of Tagore Park

Rajendra Nagar Bareli.
Ph. (0581) 2530089, 2530091.
Satna: Rajdeep Hotal, Near Rewa Road

Satna - 485002
Ph. (07672) 404400, 404403
Jabalpur: 4 – HIG –Residency Road
South civil line Jabalpur, 482001
Ph. (0761) 26200256, 2326907.
Patna : 302 C- Abhishek Plaza

Exhibition Road Patna, 800001
Ph. (0612) 2238744, 22240
Page 29 [
REVIEW
OF
LITERATURE
Page 30 [
A literature review is a body of text that aims to review

the critical points of current knowledge including
substantive findings as well as theoretical and
methodological contributions to a particular topic.
Literature reviews are secondary sources, and as such, do
not report any new or original experimental work. Also, a
literature review can be interpreted as a review of an
abstract accomplishment.
Most often associated with academic-oriented literature,

such as a thesis, a literature review usually precedes a
research proposal and results section. Its main goal is to
situate the current study within the body of literature
and to provide context for the particular reader.
A well-structured literature review is characterized by a

logical flow of ideas; current and relevant references
with consistent, appropriate referencing style; proper
Page 31 [
use of terminology; and a comprehensive view of the

previous research on the topic.
OBJECTIVES
Page 32 [
1. The main objective of the advertisement is to create a favorable climate

for maintaining of improving sales.
2. To face competition is another important objective of the

advertisement .
3. Large scale advertising is often undertaken with the objective of

creating or enhancing the goodwill of the advertising company.
4. New product needs introduction because potential customers have never

used such product earlier and the advertisement prepare a ground for
that new product.
5. Advertising helps creating goodwill for the company and gains

customer loyalty after reaching a mature age.
6. Advertising helps producers or the companies to know their

competitors and plan accordingly to meet up the level of competition.
Page 33 [
Page 34 [
RESEARCH METHODOLOGY
Research methodology is the systematic method of discovering new facts
or verifying old fact, their sequences, interrelationship, casual
explanation & the natural laws that govern them.
The primary object of R.M. is to get true & intimate knowledge of human
society, organizational & its functioning to know & understand the laws
that are operating behind various social activities of man.
METHOD OF COLLECTION:-
While deciding about the method of data collection to be used for the
study, there are two types of data.
Primary data & Secondary data
The primary data are those which are collective a fresh & for first time &
this happen to be organization in character.
Secondary data are those which have already been collected by some one
else & which have been already pass through the statistical process.
I used two types of primary data collection method.
QUESTIONNAIRE METHOD:-
Page 35 [
This method, of data collection is quite popular in case of big enquiry. In
this method a questionnaire is given to the persons connected with a
request to answer the question. A questionnaire consists of no. of
questions printed in define order in a form. Data collections through the
questionnaire are free from Bias of the interviewer & are more
dependable & reliable.
INTERVIEW METHOD:- It involves presentation of oral verbal stimulus
& reply in terms of oral-verbal responses. This method can be used
through telephone interviews.
TYPES OF RESEARCH
This is descriptive research as this research includes surveys and fact-
finding inquires of different kinds. So descriptive research help in
knowing about particular item or group of items in other words it
describes the state as it exist at present.
Page 36 [
DATA COLLECTED
The data collected in this research is first hand so it is primary data. It is
collected directly from the respondent through questionnaire.
DATA COLLECTION METHOD
The data is collected for research questionnaire method. A questionnaire
is framed then data collected by making it fill by different respondent.
DATA COLLECTION INSTRUMENT
It is closed ended and open ended both types of questionnaire. If
questionnaire is closed ended then questions are in the form of ‘Yes’ or
‘No’ and if questionnaire is open ended then questions are in the form of
any numerical form.
SAMPLE TECHNIQUES
Sampling techniques used in judgment sampling. As the selection of
sample was done according to the researcher convenience.
SAMPLE UNIT
For people who want to climb the success ladder fast. Then, we targeted
high profile people like CA’s or MBA’s or govt. people. For that, we
drafted a letter in which we just gave them a hang of what our proposal
was for them (for recruiting them as our advisors) and ask them to
Page 37 [
contact us themselves if they are interested. We got at least 10-15 calls of
people who were interested and wanted to become our advisors. Meetings
were held with them and they were converted.
DATA ANALYSIS TECHNIQUES
Analysis of data is done through quantitative method that is numerical
figure.
Page 38 [
ANALYSIS
AND
INTERPRETATION
OF
DATA
Page 39 [
Que.1- Which cement you are using/ selling?

a) Prism cement b) Jaypee cement c) Birla gold Cement
d) ACC cement.
Page 40 [
Que.2- According to you which mode of advertisement is best?

a) wall painting b) hording c) road show d) meeting.
Que.3- Does advertisement effect selling?
a) yes b) no
Page 41 [
Que.3- Can advertisement changes the thinking of customer to buy the

Product?
a) yes b) no
Page 42 [
Que.4- Which company advertisement most effective?

a)Prism b) Jaypee c ) Acc d) Birla gold.
BIRLA GOLD
ACC
PRISM
JAYPEE
Page 43 [
Que.5- How important are advertisement while buying cement?

a) important b) very important c) rarely important d) not important.
Page 44 [
Que.6- Does companies organize regular meeting with customers/

a) yes b) no
Page 45 [
Que.7- Meeting with dealers & agents should be done at which time?
a)monthly b) quarterly c) fortnightly d) weekly.
Page 46 [
Que.8- Which media is best for cement advertisement?

a)print media b) electronic media c) out door media.
CONCLUSIONS:-
Page 47 [
1. Prism cement has got a very good reputation and brand name in the
market.
2. the quality of Prism cement is very much appreciated.
3. the distribution network of the company is very effective but a few
problems exist.
4. prism cement promotional activities and advertisement are good par as
compared to other cement manufactures in the market.
5. it does not provide any extra financial or non-financial perks and
benefits to its dealer, distributors, and retailers like other companies.
6. there is a lack of interaction and communication gap between the
company and its dealers and distributors.
7. the company is also facing advertisement problems due to
advertisement channel in rural areas.
8. the company doesn’t have sufficient articles to distribute it to the
dealers and retailers for advertisement.
9. the company can be face problem in entering new market due to some
mistakes in advertisement.
Page 48 [
LIMITATIONS:
There are certain limitations that I have faced during my project, some of
these are as follows:-
1. Time factor was the major limitation that is not possible to have
knowledge of the whole inverse of organization in a short period of time
2. Since the executive as well as non – executive were loaded with
busy work scheduled they could not give more times to taking their
interviews.
3. Employees unwillingness to giving response
4 Non availability of employees during Survey programs
Page 49 [
5 The company had some limitations regarding the number of
employees to be interviewed. It was found difficult to collect secondary
data because organization kept it as confidential.
“Yet with all hindrances I made a honest attempt to make this report
fairly and COMPREHENSIVE. “
Page 50 [
RECOMMENDATION:-
1. Prism cement should try to improve its Advertising promotion

activities to boast its sales.
2. The company should emphasis much more on advertisement to capture

new market.
3. It should try to improve it’s distribution network.
4. the company should try to bind its dealer and distribution by providing
them with extra financial and non-financial perks.
5. It should try to bind with its dealers and distributors by increasing

more and more interaction with them.
6. Company should do regular supply of the product to retailers
Page 51 [
IMPLICATIONS OF THE STUDY:-
This study will be helpful for the federation to know retailers

expectations from Prism product.
This study will be helpful for the company to take corrective decisions
against its defaults.
This study will be useful for further studies.
Page 52 [
APPENDICES:
QUESTIONNAIRE:
Dealer name:-………………………………………………………
Address:-……………………………………………………………
Contact no:-…………………………………………………………
Que.1- Which cement you are using/ selling?
a) Prism cement b) Jaypee cement c) Birla gold Cement
d) ACC cement.
Que.2- According to you which mode of advertisement is best?
a) wall painting b) hording c) road show d) meeting.
Que.3- Does advertisement effect selling?
a) yes b) no
Que.3- Can advertisement changes the thinking of customer to buy the
Product?
Que.4- Which company advertisement most effective?
a)Prism b) Jaypee c ) Acc d) Birla gold.
a) yes b) no
Que.5- How important are advertisement while buying cement?
a) important b) very important c) rarely important d) not important.
Page 53 [
Que.6- Does companies organize regular meeting with customers/

a) yes b) no
Que.7- Meeting with dealers & agents should be done at which time?
a)monthly b) quarterly c) fortnightly d) weekly.
Que.8- Which media is best for cement advertisement?
a)print media b) electronic media c) out door media.
Que.9- any suggestion you like to give to cement companies?
Ans- ……………………………………………
Page 54 [
BIBLIOGRAPHY:-
 Kothari, CR (2003): “Research Methodology” (2 edition), new

age international Pvt. Ltd.
 Khan & martin (2003) “Sales & Distribution” (1 edition),

Anurag Jain Publishing company, New Delhi.
 Saxena Rajan (2003) “Marketing Management” (2 edition), Tata

McGraw Hill publishing company Ltd. New Delhi.
 Malhotha N.k. (2005): “Marketing research” (4 edition), Person

Education publishing Pvt. Ltd., Singapore.
.
 Philip Kotler Et. al. (2007): “Marketing Management” (12
edition), Dorling Kinderley publishing Pvt. Ltd., India.
Page 55 [

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EFFECTIVE ADVERTISEMENT OF PRISM CEMENT, SATNA 2017

(EFFECTIVE ADVERTISEMENT OF PRISM CEMENT

CHAPTER TOPICS COVERERD PAGE NO.

COMPANY PROFILE AND ABOUT THE

CHAPTER 3. REVIEW OF LITERATURE

CHAPTER 5. RESEARCH METHODOLOGY

CHAPTER 6. DATA ANALYSIS

CHAPTER 8. LIMITATION OF THE PROJECT

CHAPTER 10. QUESTION

Advertising is a form of communication intended to persuade an

audience (viewers, readers or listeners) to purchase or take some action

upon products, ideas, or services. It includes the name of a product or

persuade a target market to purchase or to consume that particular brand.

media. Advertising can also serve to communicate an idea to a large

number of people in an attempt to convince them to take a certain action.

Commercial advertisers often seek to generate increased consumption of

their products or services through branding, which involves the repetition

of an image or product name in an effort to associate related qualities

with the brand in the minds of consumers. Non-commercial advertisers

who spend money to advertise items other than a consumer product or

service include political parties, interest groups, religious organizations

and governmental agencies. Nonprofit organizations may rely on free

modes of persuasion, such as a public service announcement.

Modern advertising developed with the rise of mass production in the

media meant to reach a mass amount of people. Different types of media

can be used to deliver these messages, including traditional media such

as newspapers, magazines, television, radio, outdoor or direct mail; or

new media such as websites and text messages

Prism cement limited is an ISO 2000 certified professionally managed

The company primarily caters to the demand in the northern region,

Prism cement has successfully established a high brand preference among

Prism Cement Limited has set up a state-of-art, energy efficient cement

And well connected to nearest cities by road.

S NO. NAME DESIGNATION

1. Mr. Rajan B Raheja Chairman/chair person

2. Mr. Manoj Chabra Managing/director

3. Mr. Vijay Agrawal Alternate director

4. Mr. Satish B Raheja Director

5. Mr. Akshay Raheja Director

6. Mr. Rajesh G Kapadiya Director

7. Mr. Aziz H Parpiya Director

With an objective of being an active participant in the dynamics of future of the

Processes lend it a futurist environment.

And well connected to nearest cities by Road.

2.0 Energy Consumption:

Year-by-year increasing production demand is associated with decreasing the

PRISM CEMENT LIMITED OFFICES:

SATNA: - Rajdeep, Rewa road,

Phone :- (0542) 2503566, Fax:- 2340566

PATNA :- 302C, Abhishek plaza, Exhibition Road,

COMPANY VISION & MISSION

VISION:- To be acknowledged as a leading player in the

industry with the highest level of integrity.

MISSION:- State of the art cement plants

 Transparent dealings with all stakeholders.

LIST OF BOARD OF DIRECTORS:-

S.NO. NAME DESIGNATION

1 Mr. Rajesh G. Kapadia Chairman

2 Mr. Rajan B. Raheja Managing director

3 Mr. Manoj Chhabra Managing director

4 Mr. Vijay Agrawal Managing director

5 Mr. Aziz H. Parpia (upto May 5, 2010)

6 Mr. Satish B. Raheja Director