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Lecture 2
Lecture 2
THE EXTERNAL
ASSESSMENT
Management
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OBJECTIVES
1. To identify trends and variable forces driving an industry
2. To identify opportunities and threats in the external and industry
environment
3. To apply of Competitive analysis model
4. To apply framework and process involved in the external and
industry analysis
5. To use the EFE and CPM matrix in the conduct of the external
analysis
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