Business Studies Department

ASSIGNMENT
SUBJECT: BAMK2101 PRINCIPLES OF RETAILING
SEMESTER: 3 ACADEMIC YEAR: 2021-22

Group Number: _______

S.NO Student ID Student Name

Section No: 01 Lecturer: Dr. Abdul Kadir Khan

Instructions:
1. This is a Turnitin Assignment. Please answer in your own words and provide citations wherever necessary.
2. Type your assignment here in this file only and save it as your group No – Section – Course
(For example:  Group 01 – Section 02 – Principles of Retailing)
3. Maximum 4 members in a group.
4. Marks 10 for the report and Marks 5 for Viva voce based on individual performance.
5. Pages 8- 12 for report. Excluding the cover page.
6. Report should have the cover page mentioning your names, id, subject, company name, section,
semester and session. [Only completed reports will be considered for grading]
7. You can add pictures, diagrams and charts. Kindly provide references wherever required.
8. Last date for report submission on E-Learning is [10th June, 2022]

Your Assignment is divided into 3 parts:

[Answer the given questions under each part]

PART 1: Setting up a Brick and Mortar Store: [06 Marks]

1.1: Decide any exclusive store you wish to start.

1.2: State your target customers?

1.3: Explain the breadth and length of merchandise you will offer to your customers.

1.4: Store Location - Where will you plan to locate your store(s)? Give Reason

1.5: What retail image you wish to create through your store atmosphere? How will you plan

(i) Store Exterior -

 Storefront / Signage
 Marquee (a large tent used for social or commercial functions)
 Entrances, Parking area / Display windows etc.

(ii) Store interior –

 Store layout you wish to choose (with reasons)

 Lighting / Fixtures (furniture or equipment)
 Flooring / Merchandise
 Personnel / Number and locations of cash counters
 Temperature / Width of passages (corridor)
 Scents, sound / Self service
 Cleanliness / Technology/automation

PART 2: Online Retailing: [03 Marks]

What is online retailing? What are its types and How does it work? What are the
advantages of online retailing as compared to brick and mortar stores?
 PART 3: Explain the major technological developments and
recent trends in Retailing? [01 Mark]

Points to consider before submitting the assignment:

 Did you put your names and student numbers on the front page of the
document?
 Did you complete all of the required elements?
 Did you support your statements with specific examples?
 Did you cite references, using correct APA referencing format?
 Did you ensure that there are no spelling mistakes?
 Is your report grammatically correct, clear, and well organized?