BRANDING

Company Name
Logo
Tagline
Branding it is the use of a name, term
symbol or design – or a combination of
these- to identify a product according
to Canon, Perrault and McCarty (2008)
Characteristics of a Good Brand Name
✔ Short and Simple
✔ Easy to Spell and Read
✔ Easy to Recognize and Remember
✔ Easy to Pronounce
✔ Adaptable to Packaging/ Labelling needs
✔ No Undesirable Imagery
✔ Always Timely
✔ Adaptable to Any Advertising Medium
✔ Legally Available for Use – DTI Registered
✔ Unique and Distinctive
✔ Give Idea about the Product
✔ It Should Not Portray Bad/ Wrong Meaning in Other Categories
Company
Logo
Role of Color in Branding
Success stories
Amazon
 VAIO
Corporation
BMW
Hyundai
Motor
Company
Baskin Robbins
Company Tagline
The Heart of the Filipino
The Heart of the Filipino
Make the best happen
Make the best happen
Drive your Ambition
Drive your Ambition
YOUR WORLD MADE
BETTER
YOUR WORLD MADE BETTER
Department of
Trade and
Industry (DTI)
Thank you!