Business Research

Methods
Kunal Patel(21BSP0080)

 5 full-service market research agencies.

1. Nielsen:
o Measurement and data analytics
Consumer purchasing measurement & analytics; media
audience measurement & analytics.
2. IQVIA:
o Advanced analytics, Research reports, proprietary tools,
briefings, membership programs, and peer networking
services contract research services, and technology solutions
to the life sciences industry
3. IPSOS:
o Survey-based research for companies, brands, and
institutions

4. Kantar:
 Brand & marketing communications research through
quantitative studies and qualitative research - social
media monitoring, consumer and shopping
behaviours, advertising effectiveness, public opinion

5. Gartner:
Research reports, proprietary tools, briefings, membership
programs, and peer networking services