27 Apr 2022

PMS

ENROLLMENT
Best Practices
 TABLE OF CONTENTS

01 INTRODUCTION

ENROLLMENT STEPS 02

ENROLLMENT 03 CONSERVATION STARTER

Best Practices
PLANNING AHEAD 04
INTRODUCTION

Enrollments are important to our business because

Marriott BonvoyTM provides the platform for building
long-term profitable relationships with our most
valuable guests.

50% of members return to stay where they enrolled

Marriott Bonvoy members stay more, pay more, and cost
less
 01 02
02
03
03
04
04

Invite guests to Confirm + capture Provide guest Welcome New

join Marriott
Bonvoy
Ask all guests if they are
Marriott Bonvoy Members. If
not, ask guests if they would
like to join the program
enrollment data
Confirm required enrollment
data and capture in PMS:
Member number
Member’s first and last name
Home address
Member’s email address
Mobile phone number
Earning preference
with member Member
info + number. Welcome new member to
Marriott Bonvoy
Hand brochure and/or
Remind member to provide
member card to new member
member number when making
and show member number.
future reservations
Advise member to complete
profile and create password
online
Share immediate program
benefits, such as free Wi-Fi,
the Mobile app and member
rates

ENROLLMENT STEPS
Marriott Bonvoy
CONVERSATION
STARTERS
Guests are motivated to join when they learn how they can personally benefit
from the program! Proactively talk about Marriott Bonvoy with EVERY guest.
Share loyalty information and benefits that resonate with this particular
guest.

01 INTERESTING PROGRAM DETAILS

02 BENEFITS OF BEING A MEMBER

INTERESTING
PROGRAM DETAILS
Free to join!
Members are rewarded for stays at participating hotel brands & at
other partners
Members earn points or airline miles for dollars spent during their
stays at participating hotels worldwide
Points can be redeemed for over 250 exciting travel rewards (e.g.
Free hotel stays, worldwide vacation packages, cruises,
experiences and merchandise)
Frequent travelers earn elevated Elite status through membership
and their continued loyalty
BENEFITS OF
BEING A MEMBER
Member preferences become part of guest’s profile & are fulfilled
during stays at all participating hotels
Access to mobile check-in/check-out, discounted rates and
complimentary internet access
OTA specific: being a Marriott Bonvoy member and booking direct
gives you lower rates rather than an online travel agent for the same
room plus the ability to earn points or miles.
Points/miles earned every time member stays.
BENEFITS OF
BEING A MEMBER
Points are redeemable for exciting rewards (e.g., Free hotel stays,
vacation packages,
experiences through moments)
Bonus earning opportunities through promotions
Hotels offer additional point earning opportunities
Elite members enjoy special benefits & member recognition during
their stays
Elite members who dine in our restaurants & bars but are not staying
at the hotel may earn points for their qualifying food and beverage
spend at participating hotels
PLANNING AHEAD
FORECAST DAILY
GOALS
Allows you and your staff to understand what is needed at a
minimum to meet your goal. This will also help with assigning
individual goals to team members.
OPPORTUNITY BASED ON GOAL BASED ON THIS
THIS EXAMPLE EXAMPLE

500 arrivals – 206 members – 52 non-eligible rates = 242 242 opportunities / 25% goal = 60 enrollments
Your hotel has the opportunity to enroll 242 guests. Your hotel needs to enroll 60 guests to meet the daily goal.

FORECAST DAILY GOALS

Marriott Bonvoy
THANK YOU FOR
WATCHING
ENROLLMENT - Best Practices