How to solve Media plan case study

Q.1. CASE STUDY:

Create a Media Plan for the new non-stop Mumbai- New York flight aboard brand new Boeing 777-
200 LR. The ticket is priced at 5, 50,000 per seat. The schedule will last two months. The
advertisements are in colour. The budget for the print campaign is three crore (30000000).

Magazine: Single and/ or double spread

Newspaper: Half page

Use rate card given below

DalliesReadership000’sRates (in sq cm)MagazineReadership000’sRate ( Full page) colourThe Times

of India80924110India Today6263660000The Hindustan Times39472085Outlook2281390000The
Hindu37861415Chitralekha (Gujarati) 1250172500The DeccanChronicle16381570The
Week1219275000The Economic 11782950Reader’s Digest2321120000

TimesMid-day785339Outlook Traveller 341000260000Dainik Jagran212443132India Today(HINDI)

W10683375000Dainik Bhaskar173792569Sarita (Hindi) W4191150000Navbharat
times2958750Grihshobha (Hindi) M4121275000

Rate: Quarter page size equals 400 sq.cm. (25 cm (h) x 16 cm (w))SOLUTION:Demographic Profile:
Age: 35 to 59Gender: M/FEducation: Graduate and aboveOccupation: