Instructions: Read the article and answer the questions below the text

The History of Pepsi Cola

Caleb Bradham

Caleb Bradham of New Bern, North Carolina was a pharmacist. Like many pharmacists at the turn
of the century he had a soda fountain in his drugstore, where he served his customers refreshing
drinks, that he created himself. His most popular beverage was something he called “Brad’s drink”
made of carbonated water, sugar, vanilla, rare oils, pepsin and cola nuts.

“Brad’s drink”, created in the summer of 1893, was later renamed Pepsi Cola in 1898 after the
pepsin and cola nuts used in the recipe. In 1898, Caleb Bradham wisely bought the trade name
“Pep Cola” for $100 from a competitor from Newark, New Jersey that had gone broke. The new
name was trademarked on June 16th, 1903. Bradham’s 1eighbour, an artist designed the first Pepsi
logo and ninety-seven shares of stock for Bradham’s new company were issued.

After seventeen years of success, Caleb Bradham lost Pepsi Cola. He had gambled on the
fluctuations of sugar prices during W.W.I, believing that sugar prices would continue to rise but they
fell instead leaving Caleb Bradham with an overpriced sugar inventory. Pepsi Cola went bankrupt in
1923.

In 1931, Pepsi Cola was bought by the Loft Candy Company Loft president, Charles G. Guth who
reformulated the popular soft drink. Guth struggled to make a success of Pepsi and even offered to
sell Pepsi to the Coca-Cola company, who refused to offer a bid.

In 1940, history was made when the first advertising jingle was broadcast nationally. The jingle was
“Nickel Nickel” an advertisement for Pepsi Cola that referred to the price of Pepsi and the quantity
for that price. “Nickel Nickel” became a hit record and was recorded into fifty-five languages.

In 1964, Diet Pepsi was introduced.

1. Where was Caled Baraham born?

2. Which are the ingredients of “Brad’s drink”?

3. “Brad’s drink” was later renamed Pepsi Cola in……

4. In which year was Pepsi Cola bought by the Loft Candy Company?

5. When was Diet Pepsi introduced?

Activity created by: LELI JUAN JESUS MARINES HERNANDEZ