Name- Sabir Mir. Roll No- 23406019003. Course- BBA Global Business 5th Sem.

 
(CA-1 Assignment)

Sales and Marketing

Importance of Presentation and demonstration in sales call

Presentation: An effective sales presentation tells a compelling story, highlights your value
proposition, and aligns with your audience's needs and desires. It ends with a strong call-to-
action and leads prospects to your differentiators instead of leading with them.
The sales presentation is one of the most important tools available. When done well, a sales
presentation can help build a connection with potential customers and distinguish your business
from competitors. It can set the tone for all the conversations that will happen as the sales
process progresses. To take advantage of those opportunities, salespeople need to draw on the
right techniques for putting together a compelling presentation. This begins with crafting a set of
messages that push potential customers to think about their challenges and environments in a
new way. Since different customers will have different concerns, messages must be presented in
a form that is flexible enough to span a broad variety of issues. This is why many of the best
sales presentations are modular systems that always articulate the business key value proposition,
but allow the salesperson to tailor much of the content for the specific customer they’re
addressing.
Demonstration: A product demonstration is one of your best sales tools if you have a high-
quality product. A product demonstration helps you get a prospective customers or investors
interested and excited about your solution. It is also an effective way to address the prospect's
specific product-related concerns. Product demonstrations provide visual support to enhance the
quality of your sales presentation. Prospects who are more visual or hands-on learners often
need to see your product in action to fully grasp its value and potential. This is especially true
if unique design features are key selling points, such as with fashion or furnishings. The ability
to see, feel and sometimes smell your product is generally more appealing to prospects than
simply listening to your sales pitch.  This is where you use proof devices to confirm the value
of your solution. The product itself is always the best tool for a demonstration. You can prove
to the customer that it is durable, comfortable, easy to use and generally addresses his needs. If
the product is too complex or not yet built to easily demonstrate, you can use portfolios,
images, graphs and charts, Support devices including PowerPoint and illustrations can help
show off your product benefits.