MARKET ANALYSIS AND COMPETITION

A. MARKET SEGMENTATION

TARGET MARKET
The primary target are the working people, students, senior citizen, family and group of
friends since our projected shop is build between AMA ACLC College of Ormoc and the
Cogon Central School. The shop is also near the Robinsons Mall and also many other
stores. Our main target is the following:
 Students
 Workers / Employees
 Senior Citizens
 Group of Friends
 Family
 By-passer

MARKETING MIX
The milk teas ingredients will be displayed as if the shop is a market, thru this, the
customers will see what are the available flavors are, and they will decide what flavours
of milk tea they are going to buy/order. The food will have its freshest and finest
ingredients and will also be developed to enhance presentation.

UNIQUE SELLING PROPOSITION

Slogan: “Give life more flavors, be more with milk teas.”
Location of the Business: Brgy. Lilia Ave, Ormoc, Leyte (Sun-Fri: 8:00am to 10:00pm)
B. PROJECTED DEMAND