Professional Documents
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Before the
ADMINISTRATIVE PROCEEDING
ADMINISTRATIVE PROCEEDINGS
KURT MATSUMOTO,
Respondents.
I.
"Respondents").
II.
Solely for the purpose of these proceedings and any other proceedings
party, and without admitting or denying the findings set forth herein,
1934, Making Findings, and Imposing a Cease-and-Desist Order (hereinafter the "Order").
III.
A. Summary
improperly recognizing revenue from the sale of contact lenses through its
Contact Lens Division ("CLD") and the sale of sunglasses through its Asia-
of B&L. The portion of the overstatement relating to the CLD arose from
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the federal securities laws by filing with the Commission materially false
and misleading financial statements for its fiscal year ended December 25,
1993, which overstated revenue by $42.1 million and net income by at least
$17.6 million, or 11%, as part of its annual reports on Form 10-K for 1993
and 1994, and violated the recordkeeping and internal controls provisions
10-K for 1993 and 1994 to include restated financial statements for 1993
B. Respondents
York, and a leading manufacturer of contact lenses and sunglasses. The CLD
conducted B&L's U.S. contact lens business while the APD conducted B&L's
sunglass and vision care business in the Asia-Pacific region. B&L's common
stock has at all relevant times been registered with the Commission
pursuant to Section 12(b) of the Exchange Act, and listed for trading on
the CLD and Senior Vice President of B&L. Ermin Ianacone was at all
C. Facts
CLD's business historically had centered upon the sale of traditional "SVS"
lenses, which were marketed to be worn for six months or more. However,
worn for periods ranging from one day to several months, gained popularity
and growing market segment. At the same time, the CLD wanted to continue
to maximize its traditional SVS sales, which -- while diminishing over time
revenues.
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marketing responsibilities among its sales channels would offer the best
lenses from the CLD for resale to optical practitioners. Johnson believed
traditional SVS segment of its product line, the CLD could allow its direct
this objective.
weeks before the end of its fiscal year. To encourage the distributors to
purportedly help the distributors resell the large amount of inventory they
Accountant.
fallen 18% between 1991 and 1992, and 11% between 1992 and 1993.
were being asked to purchase. The CLD also offered several incentives,
recognized $22 million in revenue from this Program when, among other
to certain distributors and shipped contact lenses after the fiscal year-
end.
including the CLD, which, under Johnson, had met or exceeded sales goals
for 48 consecutive months and had double-digit revenue growth each year
Early in the fall of 1993, Johnson realized the CLD was not
a discounted price of $6.00 per lens with extended payment terms. The
promotion, which concluded in September 1993, enabled the CLD not only to
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CLD staff to implement the December Program. Johnson hoped to use the
through the Program to achieve fourth quarter sales and earnings goals
approved by B&L. In designing the December Program, the CLD did not attempt
Johnson and the CLD staff divided the total amount of traditional SVS
inventory the CLD had on hand (approximately 1.8 million units) among the
distributors was
traditional SVS lenses that CLD management was expecting them to purchase
in the two weeks before the close of B&L's 1993 fiscal year. To assist
sales by the distributors, the Program provided them with access to optical
practitioner accounts and large retail accounts which had previously been
serviced by the CLD directly. Further, under the Program, B&L would permit
CLD devised several initiatives and incorporated them into the December
Program to support its claim that dramatic market share increases were
within reach. Primary among these initiatives was the "Premier Vision"
lenses from the distributors, earned frequent-flyer type points that could
be used to obtain premiums. The CLD did not offer distributors a price
discount in the December Program. Instead, the CLD offered SVS lenses at
$11.90 per lens, which was full list price and double what distributors had
promissory note for amounts owed to B&L. Under the terms of the promissory
notes, all amounts owed to B&L, including the December Program purchases,
and February 1994. Beginning in March 1994, the notes also required
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distributors.
the average price at which the CLD sold traditional SVS lenses to
between $4.23 and $10.64 between August and November 1993, and
d. Presentation of the December Program to, and Negotiations With, the Distributors
Johnson and other senior B&L officials did not approve these terms and
December Program and, at year end, recognized revenue from its sales. In
on lenses shipped after year-end; (3) granted many distributors the right
violated B&L s policies and procedures, and failed to comply with generally
recognition.
Company Policy
not be able to order the lenses they were being asked to purchase in the
December Program unless the CLD increased the distributors credit limits.
Some of the contemplated December Program purchases were so large that they
exceeded not only certain distributors credit limits, but also their net
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pay for the lenses unless and until they were resold.
information and then submit a recommendation for the requested increase for
appropriate approvals.
upon promissory notes to secure the distributors credit balances, and the
light of the large size of the December Program and the large increases in
distributor credit limits it required, the CLD should have conducted a more
from sales that were not shipped until after the end of the fiscal year.
The CLD extended its cutoff date, at Ianacone's instruction, to the morning
Program
end of B&L's 1993 fiscal year, certain CLD representatives spoke or met
with those distributors who left the December 13 meeting without committing
signed the notes, most of the distributors refused to sign the promissory
notes that the CLD had prepared. Although Ianacone had intended to require
note requirement, in large part, because he knew that CLD salesmen were
representatives that they could return unsold traditional SVS lenses for
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Ianacone was not asked to approve these side agreements, a copy of a letter
could return unsold traditional SVS lenses, was found in Ianacone's files.
representatives, during and after the December 13 meeting, that they did
would accept delivery of the lenses. In some cases, the CLD selected and
paid for warehouses while other distributors chose their own storage
facilities with the understanding that the CLD would reimburse them for
the distributors that the Company would encourage optical practitioners who
had previously purchased traditional SVS lenses directly from the CLD to
realized they were receiving few, if any, orders from new customers. As a
disposable lenses were behind forecast for the second quarter of 1994,
direct sales efforts for the disposable lens market took priority over
lenses.<(8)>
unable to make the balloon payment, and the CLD did not ultimately seek to
of the December Program inventory. Also, in October 1994, after B&L had
Matsumoto's supervisor, and other CLD employees under their direction asked
CLD, even though they had been sold one to two years of inventory
the first quarter of 1994 were 304% above those projected by its
operating plan.
three of the distributors who had been granted rights of return to destroy
and former Controller, with the complicity of certain APD employees and
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division of the APD, recognized revenue for sunglass "sales" that in fact
accommodating customers who agreed to hold, but not pay for, the shipments.
without the customer s knowledge. In other cases, the APD titled goods to
warehouse personnel in Hong Kong received oral instructions from the APD
personnel were similarly instructed to ignore the "ship to" address on the
commonly used freight forwarder and also sent the warehouses the delivery
notes. In some instances, the warehouse manager forged delivery notes with
the APD managed to delete fraudulent sales from monthly statements sent to
b. "Refreshing" Transactions
mask rising accounts receivable and avoid setting up greater bad debt
light.
corporate management.
notes" showing the quantity of sunglasses credited and the amount of the
exchange" and warehouse receipts, to facilitate this scheme, and kept track
the oldest balance from the customer's statement, and avoided the need to
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Transactions
"a group of concerned APD employees," asserting that APD management in Hong
Kong had been booking fraudulent sales and falsifying documents to conceal
described above.
Kong who were responsible for the scheme. As to the CLD, the management of
B&L replaced all CLD personnel responsible for granting the rights of
its 1993 and 1994 financial statements in order to correct the improperly
D. Violations
Texas Gulf Sulphur Co., 401 F.2d 833, 860-62 (2d Cir. 1968), cert. denied,
Titan Capital Corp., 914 F.2d 1564, 1568-69 (9th Cir. 1990); SEC v. Blavin,
760 F.2d 706, 711 (6th Cir. 1985); SEC v. Falstaff Brewing Corp, 629 F.2d
62, 77 (D.C. Cir. 1980); Rolf v. Blyth Eastman Dillon & Co., 570 F.2d 38,
a company's earnings, SEC v. Texas Gulf Sulphur Co., 401 F.2d 833, 849 (2d
Cir. 1968), cert. denied, 394 U.S. 976 (1969), and the improper recognition
919 F.2d 290, 297, 300-01 (5th Cir. 1990), may be material.
reports must be true and correct. See SEC v. Savoy Industries, 587 F.2d
1149, 1165 (D.C. Cir. 1978). Rule 12b-20 requires that such reports
in the light of the circumstances under which they are made, not
01(a)(1).
83 and 84, provides that revenue should not be recognized until it is (1)
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when products are exchanged for cash or for assets which are readily
revenue.
and earned. GAAP also requires that transactions be accounted for based on
Program transactions were consignment sales, not bona fide sales. The
fictitious APD sales were similarly not bona fide and, indeed, were
entirely fictitious.
exceeding its targets for 48 consecutive months between 1989 and 1992 and
revenues from the Program were properly recognized, although B&L senior
management was not aware of the CLD rights of return or the fictitious APD
statements for the fiscal year ended December 25, 1993, in its 1993 and
1994 Annual Reports on Form 10-K, filed with the Commission, that were
overstatement of the net income originally reported for its 1993 fiscal
year.
maintaining false and misleading books and records which, among other
2.
Ianacone Was a Cause of B&L's Violations of the
the Exchange Act, and Rule 10b-5 thereunder, and Section 13(a) of the
Exchange Act, and Rules 12b-20 and 13a-1 thereunder, because he prepared
revenue that was not properly recognized under GAAP. He knew the
at which they were purchasing it, and that distributors had been given
resell the product they were purchasing, which they needed to do to pay for
numerous distributors had refused to sign promissory notes, and that the
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CLD had recognized revenue from sales that were shipped to third party
warehouses.
files from the CLD's largest distributor, evidencing its understanding that
knew, or should have known, that this distributor had been granted a right
of return, and that this right of return would cause B&L's financial
because he had extended the 1993 fiscal year to include sales of lenses
December Program sales in the books and records of B&L, and knowingly
of the Exchange Act, and Rule 10b-5 thereunder, and Section 13(a) of the
December Program. He knew, or should have known, that his conduct would
Section 13(b)(5), and Rule 13b2-1 thereunder, and caused B&L's violations
the Exchange Act, and Rules 12b-20 and 13a-1 thereunder. Johnson saw and
was his idea to move all of CLD's traditional SVS lens inventory from CLD s
to buy all the inventory in December 1993, and pay for it in six months.
Johnson also knew that distributors were being asked to sell these lenses
at prices significantly higher than the September promotion price and that,
in CLD's market share. Johnson further knew that the distributors were
extended credit far in excess of anything that had been extended to them
before and should have known that in some cases the credit far exceeded the
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significant questions and risks about whether revenue from the Program
would be properly recognized, and Johnson had final responsibility for the
did not know, but should have known, that shortly after the December 13
abandoned that requirement. Johnson also did not know, but should have
Johnson did not know, but should have known, that the CLD held the books
open after the close of the fiscal year and that certain distributors
large, end of the year transaction, Johnson was a cause of B&L's violation
IV.
those Offers.
of the Exchange Act, that B&L cease and desist from committing or causing
any violation, and any future violation, of Sections 10(b), 13(a), and
13(b)(2)(A) and (B) of the Exchange Act, and Rules 10b-5, 12b-20, and 13a-1
thereunder.
Act, that Ermin Ianacone cease and desist from causing any violation, and
Sections 10(b) and 13(b)(5) of the Exchange Act, and Rules 10b-5 and 13b2-1
thereunder, and from causing any violation, and any future violation, of
Sections 13(a) and 13(b)(2)(A) and (B) of the Exchange Act, and Rules
Act, that Kurt Matsumoto cease and desist from causing any violation, and
Sections 10(b) and 13(b)(5) of the Exchange Act, and Rules 10b-5 and 13b2-1
thereunder, and from causing any violation, and any future violation, of
Sections 13(a) and 13(b)(2)(A) and (B) of the Exchange Act, and Rules
Act, that Harold O. Johnson cease and desist from causing any violation,
and any future violation, of Section 13(a) of the Exchange Act, and Rules
By the Commission.
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