Social Influences: Culture

Culture
Sub-Culture
The accumulated
Groups of individuals
values, knowledge,
whose characteristic
beliefs, customs,
values and behavior are
objects, and concepts of
similar, but also differ,
a society.
from those of the
surrounding culture.
 Consumer Culture

 Enculturation
 Learning your own culture

 Acculturation
 Learning a new/foreign culture
 Theory of Reasoned Action example

 Reverse Acculturation
 Home society impacted by other cultures
Cultural Impact
 an organization’s
obligation to
social maximize its positive
responsibility impact and minimize
its negative impact on
society
Corporate Social Responsibility
Philanthropic
Be a good citizen
Ethical
Do what is right

Legal
Obey the Law

Economic
Be profitable
Strategic Philanthropy

cause-related green
marketing marketing

The practice of linking

products to a particular
cause on an ongoing or
short-term basis
Strategic Philanthropy

cause-related green
marketing marketing

The specific development,

pricing, promotion, and
distribution of products that
do not harm the natural
environment
Ethical Development Levels

• Based on what will be

More
Childlike Preconventional
punished or rewarded
Morality • Self-centered,
calculating, selfish

• Moves toward the

Conventional expectations of society
Morality • Concerned over legality
and the opinion of
others

More Postconventional • Concern about how they

Morality judge themselves
Mature
• Concern if it is right in
the long run