Tugas 1 Bahasa Inggris Niaga

Nama. : Janter Prasiwi

NIM : 041219594

Jurusan : S1/ Ilmu Administrasi Bisnis.

Text 1: Branding

An effective brand strategy gives you a major edge in increasingly competitive markets. But what
exactly does “branding” mean? Simply put, your brand is your promise to your customer. It tells
them what they can expect from your products and services, and it differentiates your offering from
that of your competitors. Your brand is derived from who you are, who you want to be and who
people perceive you to be.

Branding. (n.d.) Retrieved from https://www.entrepreneur.com/encyclopedia

Text II: What Are Some Examples of Predatory Pricing?

Wal-Mart reducing its prices to the point that the competition cannot compete, and American
Airlines reducing its ticket prices to below cost and increasing the frequency of its flights are two
examples of predatory pricing. By reducing their prices to these extremely low levels, large
businesses hope to put small competitors out of business and create a monopoly. Large businesses
can handle short-term losses if it leads to the elimination of competition in an area.

Generally, low prices provide a benefit for consumers, since they can save money. The problem
occurs when retailers offer certain goods at prices below cost until it forces competitors to close
their doors for good. Then, the retailer can charge a much higher price for the same product, since
the consumer does not have any other options.

What Are Some Examples of Predatory Pricing? (n.d.) Retrieved from

https://www.reference.com/world-view/examples-predatory-pricing-72b24e466a291347

Text III: Environmental Economics

Environmental economics takes into consideration issues such as the conservation and valuation of
natural resources, pollution control, waste management and recycling, and the efficient creation of
emission standards. Economics is an important tool for making decisions about the use,
conservation, and protection of natural resources because it provides information about choices
people make, the costs and benefits of various proposed measures, and the likely outcome of
environmental and other policies. Since resources—whether human, natural, or monetary—are not
infinite, these public policies are most effective when they achieve the maximum possible benefit in
the most efficient way. Therefore, one job of policymakers is to understand how resources can be
utilized most efficiently in order to accomplish the desired goals by weighing the costs of various
alternatives to their potential benefits.

Environmental and Resource Economics. (n.d.) Retrieved from

https://enviroliteracy.org/environment-society/environmental-resource-economics/

Question :

1. What can we get from an effective brand strategy?

A. A variety of products and services
B. Superiority in the markets.
C. A low production cost
D. Huge demand for products.
2. What is the topic of text 1?
A. The products and services of the brand
B. The promises to the customer
C. The meaning of branding
D. The customer’s expectation towards the brand
3. Why did large businesses reduce their pricing to extremely low levels?
A. To increase the frequency of their flights.
B. To create a healthy competition between business.
C. To create a market monopoly.
D. To make customers spend less money
4. What is the disadvantage of predatory pricing that might be felt by the customer?
A. The customer can get a higher price for the same product.
B. Customers can save more money.
C. Other retailers are forced out of business.
D. Taxes are lower.
5. Which of the following is not true according to the text on Environmental Economics?
A. Public policies are less effective when they achieve maximum benefit.
B. Human, natural, and monetary resources are not limitless.
C. Economics provides information about the choices people make.
D. Policymakers should understand how resources can be used efficiently
6. Why should the policymakers understand how to use resources efficiently?
A. To decrease the government’s budgeting.
B. To accomplish the desired goals of public policies.
C. To create infinite sources.
D. To weigh the costs of various resources

Answers :

1. (B.) Superiority in the markets.

2. (C.) The meaning of branding
3. (C.) To create a market monopoly.
4. (A.) The customer can get a higher price for the same product.
5. (A.) Public policies are less effective when they achieve maximum benefit.
6. (B.) To accomplish the desired goals of public policies.