Sunday Testing Guide

Table of Content:

1. Marketability Test (page 2)

2. Product Test (page 7)
3. Best Practices (page 9)
4. App-ads.txt implementation (page 10)
Marketability Test
This would typically be the first test after your concept is approved for development. The goal of
this test is to test the marketability of the game. The key metrics that we would be checking
during these tests are: IPM, CTR, CPI.

Instructions for Marketability Test

● Create a prototype with 1-2 levels and loop them for uploading to the Play Store.

● Provide us with 3-4 gameplay videos with game sounds if available to be used as UA
creatives. Please refer to the UA creatives guidelines below and make sure that the
videos you submit follow the guidelines. If not, your ads will be rejected.

● Upload all the videos to Google Drive and share the drive link with your Publishing
Manager. Please upload the videos directly, not in a separate folder, and grant EDIT
access to everyone at sunday.gg. Alternatively, you can upload the videos to the
Google Drive link shared by your Publishing Manager.

● When you are creating an application

on FB, please select BUSINESS as
the type of the application (NOT
GAMING SERVICE!!!).

● Please also provide us with the APP ID and APP SECRET, which can be found in
SETTINGS>BASIC.

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 ● Additionally, grant admin access to your Publishing Manager and our UA Managers on
FB developers platform. This can be done from the ROLES section. Publishing & UA
Managers’ IDs are shared below.

● Integrate FB SDK into your APK.

● Share the latest APK with the Publishing Team when it’s finalized.

● Upload your prototype APK to your Play Store account and provide us with the link to the
Play Store account after your game is approved.

UA creatives guidelines
● Most importantly: Gameplay needs to be clear and understandable for anyone
within the first 3-5 seconds.

● Create gameplay videos for ads with game sounds if available. Please do not submit
more than 3-4 videos.

● Make sure that the scenarios in the videos are different from each other.

● Make sure that you follow the video dimensions mentioned below, else your creatives
will be rejected.

● Please make sure that your videos follow the suggested length and capture the
suggested scenarios for best performance.

● Video dimensions:

○ Video Format: 1080 x 1350 [Mandatory] / .mp4 or .mov

○ Video Length: ~ 15 sec (12-14 sec of gameplay + 3 sec end card (Title, Icon &
“Download now”)

● Make sure the videos are in .mp4 or .mov format and the file paths end also in.mp4 or
.mov.

● Video suggestions:

○ Always try to show the most interesting & satisfying moments within the first 3-4
sec of the video.
○ If you have an idea for a visually different version please record both versions.

● Potential ad scenarios:

○ Satisfying Win Scenario

○ Funny Fail Scenario
○ Different themes (different character / main element, not just background or
colour changes)

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 ● Detailed guide for Video Creatives: Sunday_CTR_HowTo_v2.0.pdf

Facebook SDK instructions

(a) If you already have a Facebook Business Account:

(i) If your app is already linked to the Business Manager, then please grant partner
rights to our Business Manager Account using this ID: 495473591164339 (go to
https://business.facebook.com/settings/, choose the app, click on “Assign
Partners”, add our BM ID).

(ii) Grant admin access to our UA Managers on FB developers platform:

Sagy Rozen: 721163515

Thiemo Schubert: thiemowillturntotymosoon

(iii) Grant admin access to your Publishing Manager on FB developers platform:

Haluk Akdogan: haluk.sunday

Johan de Jager: johanj.dejager

(iv) Grant admin access to:

Berksu Gündüz: gunduzberksu

(b) If you don't have a Facebook Business Account:

(i) Please create your app on FB developer platform:

https://developers.facebook.com/apps/

(ii) Grant admin access to our UA Managers:

Sagy Rozen: 721163515

Thiemo Schubert: thiemowillturntotymosoon

(iii) Grant admin access to your Publishing Manager on FB developers platform:

Haluk Akdogan: haluk.sunday

Johan de Jager: johanj.dejager

(iv) Grant admin access to:

Berksu Gündüz: gunduzberksu

(c) When your game is live on the store, configure the app info:

● Make sure your App type says “Business” and NOT “Gaming Service”!

● Add a new platform (iOS or Android)

● Fill in the bundle ID & app ID; (key hashes & class name for GP)

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 ● Please create a Privacy Policy URL using this link and make sure it is added:
https://app-privacy-policy-generator.firebaseapp.com/

● Click on “Save Changes”

Final Checklist before submitting your game for Marketability Test

● Google Play Store link is live and available worldwide

● Video creatives meet the required dimensions and are uploaded to Google Drive and
everyone at sunday.gg is granted EDIT access

● Facebook SDK is integrated

● Facebook account for the app is created

● Application is created as a BUSINESS App on Facebook (NOT Gaming Services!)

● Please make sure all the files are videos and in .mp4 or .mov format in Google Drive
folder (file path ends with .mp4 or .mov)

● FB APP ID, APP SECRET is shared and Marketing API setup is done.

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Following the test, your Publishing Manager will share the results with you on the Slack/Skype
channel, compare the metrics from your test with Sunday’s benchmarks and talk to you
regarding the next steps.

Sunday’s key metrics benchmarks for Marketability Test

● CTR > 6%
● IPM > 60

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Product Test
This would be the subsequent test if your game passes the Marketability Test. The goal of this
test is to test retention, engagement and level progression for the game. The key metrics that
we would be checking during these tests are: D1%, Average playtime per user, Lvl10
Progression. We will also check that the key metrics tested during the Marketability tests are
still strong.

Instructions for Product Test

● Further develop your prototype with 15-20 levels and ensure that there are at least 10
minutes of unique playtime.

● Integrate Sunday SDK to your project. Make sure all the previous SDK (FB-GA) are
removed, since all of these will be handled by the Sunday SDK. Please find the SDK and
the integration guide here, make sure to follow all the steps correctly and carefully!

● You will be asked to share some information of your app in order for us to prepare a CSV
file that contains the necessary keys for the Sunday SDK. Please share this info as soon
as asked and import the CSV file to your project once it is shared by the team.

● Share the finalized APK with the Publishing Team.

● Loop the levels before updating your app on the Play Store.

● If you have new scenarios, please provide us with gameplay videos of the same to be
used as UA creatives. Please refer to the UA creatives guidelines above and make sure
that the videos you submit follow the guidelines. If not, your ads will be rejected.

● Upload all the videos to Google Drive and share the drive link with your Publishing
Manager. Please upload the videos directly, not in a separate folder, and grant EDIT
access to everyone at sunday.gg. Alternatively, you can upload the videos to the
Google Drive link shared by your Publishing Manager.

Game Analytics Instructions

● If you don't have a Game Analytics account please create one HERE

● After you are done, please grant access to the following users:

○ Your Sunday Publishing Manager:

■ Haluk Akdogan: haluk@sunday.gg

■ Johan de Jager: johan@sunday.gg

○ balaji@sunday.gg
○ berksu@sunday.gg
○ christoph@sunday.gg

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Final Checklist before submitting your game for Product Test
● Google Play Store link is live and available for worldwide

● If you have new video creatives, they meet the required dimensions and are uploaded to
Google Drive

● Facebook account for the app is created

● Sunday SDK is integrated

● GA access is given to the Sunday team mentioned above

Following the test, your Publishing Manager will share the results with you on the Slack/Skype
channel, compare the metrics from your test with Sunday’s benchmarks and talk to you
regarding the next steps.

Sunday’s key metrics benchmarks for Product Test

● D1 Retention: 40%
● Average Playtime: 600s

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Best Practices
The following good practices will help your Publishing Manager to work more efficiently with you:

Concept
● Make sure that your concept pitch is short and to the point. If you do not have a template
then please ask your Publishing Manager for one.

● You should be able to describe the core mechanic and gameplay in 1-2 sentences.

● Make sure you include a visual representation of the level/gameplay:

video/gif/images/hand drawing

● When you submit concepts, please follow this naming format:

StudioName_GameName_Date.pdf

Videos for marketing ads

● Make sure that the videos follow the dimensions of 1080 x 1350.

● Make sure the format is either .mp4 or .mov.

● When you submit concepts, please follow this naming format:

StudioName_GameName_video#._Date.mp4 (Video# is 01, 02 and so on)

APKs for testing

● Make sure that the APKs follow this naming format:
StudioName_GameName_apkversion._Date.apk (APK version is v0.01, v0.02 and so
on)

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App-ads.txt implementation
As requested by Facebook (Meta), from now on each app should be verified in order to be
added to FB developers platform. Please find the steps to complete this process below.

If you ALREADY have a developer website:

1. Please add your developer website to Google Play Store. In order to do this:

a. Sign in to your Google Play Console and find the related app.

b. Click on Store Presence, and then Store Settings.

c. Under Store Listing contact details, you will see a blank to add your website
URL. Please fill it in with your correct developer website URL.

2. Publish an app-ads.txt file in the root directory of your website (ex:

123456789.com/app-ads.txt) if it doesn’t already exist.

3. Add Sunday’s entries to this file, which can be found here: www.sunday.gg/app-ads.txt

4. In addition, you need to add a separate line for each game you will test on Facebook.
The structure should be like this:

facebook.com, FBAPPID, RESELLER, c3e20eee3f780d68

FBAPPID should be unique for each app. You can find your app ID on FB developers
platform.
5. Once you’ve completed these steps, go to Facebook for Developers → Settings →
Basic and under Platform, Click on Confirm Ownership.

6. It might take up to 24 hours for Facebook to detect the verification. If you’re still getting
the same error, please try again later.

If you DON’T have a developer website:

1. Create a website and an app-ads.txt domain using this tool: https://app-adstxt.dev/.

Alternatively you can always create your own website.

2. Once you complete the steps, this tool will provide you with a website URL and an
app-ads.txt URL. These two URLs are DIFFERENT, please do not mix them.

3. The tool gives you the opportunity to add lines to your app-ads.txt file. Add Sunday’s
entries to this file, which can be found here: www.sunday.gg/app-ads.txt.

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4. In addition, you need to add a separate line for each game you will test on Facebook.
The structure should be like this:

facebook.com, FBAPPID, RESELLER, c3e20eee3f780d68

FBAPPID should be unique for each app. You can find your app ID on FB developers
platform.
5. Please add your developer website to Google Play Store. In order to do this:

a. Sign in to your Google Play Console and find the related app.

b. Click on Store Presence, and then Store Settings.

c. Under Store Listing contact details, you will see a blank to add your website
URL. Please fill it in with your correct developer website URL.

6. Once you’ve completed these steps, go to Facebook for Developers → Settings →

Basic and under Platform, Click on Confirm Ownership.

7. It might take up to 24 hours for Facebook to detect the verification. If you’re still getting
the same error, please try again later.

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