Breezeless Talk

Midea Air Conditioner
Sales Talk
Midea RAC Division Marketing Dept. Presents

Midea Group
World’s Leading Technology Group
• Founded in 1968
• Midea Group is a world-leading technology group across fields of consumer
appliances, HAVC systems, robotics and industrial automation systems
• World’s No.1 Air Treatment Company
• Ranked 312th in 2019 Fortune Global 500
• Exporting product to 200+ countries

GLOBAL CAPACITY
11 67 Million Full Range No.1

11 global Annual capacity of 67 million sets of Full range of residential AC product: Midea residential air conditioners
manufacturing bases Air Treatment products Split, Window, Portable, have ranked No.1 in export sales for
Dehumidifier and Light Commercial 10 consecutive years

R&D
300 million USD annual investment
1000+ core R&D staff
89 technology labs
6,000+ global patents

QUALITY CONTROL
3,000 engineers and inspectors supervising Quality System Management, Supplier Quality Assurance,
Incoming/Quality/Final process Quality Control, and Customer Service & Improvement
35 Global quality certification
AWARDS
36 International design awards (2018 – 2019)

INDEX
COMFORT HEALTH
PAGE 7 PAGE 32
RELIABILITY ENERGY SAVING

PAGE 42 PAGE 51
PRODUCT IN-STORE DEMO

PAGE 59 PAGE 74

COMFORT

Breezeless Technology
FEATURE Turn on the Breezeless mode, it can evolutionarily

deflect, bent and even spoil the airflow to be bale to
soften harsh airflow, only remain cool feeling. It has
3 modes, Breeze away, Mild Breeze and Breezeless.
The soften level increasing gradually.
SITUATION
BENEFITS
Direct wind “elimination’, to
enjoy the ultimate comfort,
say goodbye to air-
conditioner sickness
ADVANTAGE
• Air dispersion technology, world’s 1st TwinFlap can deflect,
With direct and cold strong air flow blowing bent and scatter the cold airflow
on the body for a long time, that make • 7928 mini-hole matrix turn the air current into thousands of
people feel uncomfortable. Even worse, that tiny strings of cool air
may cause coughs, colds, etc, particularly • The hourglass-shaped structure of each mini-hole to ensure
for children, elders and pregnant women. an even air dispersion effect and prevent water
condensation on the deflectors

Breezeless Technology
EVIDENCE EXAMPLE 1
Normal – In cooling mode, to activate breezeless mode, • Customers may have questions, why they need breezeless tech?
• We need to amplify the pain point, then provide solution.
put a paper near the air outlet, you can see paper only has
mild movement, but still can feel the coolness; or using
“Have you experienced these situations before? During summertime, you are struggling to fall asleep,
bubble gun to generate bubbles near the outlet, to check the
because you cannot avoid stiff and hash wind from your AC, the strong airflow blowing on the body make
movement of the bubble.
you feel uncomfortable, that cause body aches. However, the Midea BreezeleSS+ can solve your problem, to
provide you a comfort cool environment without hash wind, enable you have better sleep, sweater dream.”
Pro - It would be great If you have professional air volume
test device to test the airflow speed in different modes and “If your kids stay in air-conditioned room for a long time, they might feel uncomfortable and even catch a
see the differernce. cold. But Midea BreezeleSS+ was designed to solve the issue, to prevent direct and cold air blowing on them,
to bring them comfortable experience, to keep your family health.”
“Midea BreezeleSS+ cooling for real comfort, it can bring you “SOFT” airflow. It equipped with the
worlds’1st TwinFlap with 7928 mini-hole matrix , turnTothe hash air flow into soft tiny strings of cool air,
to give you no more biting wind, only leave you comfortable enjoyment and keep you whole family health.
EXAMPLE 2
• A good metaphor to explain the breezeless technology, let
our customer have better understanding.
“You all know some high-end shower head has misting spray
mode, fine water droplets create a gentle, soft mist spray
experience. This is similar with BreezeleSS+ technology, the
7920 mini matrix can eliminate stiff and strong wind, only
leave you soft, comfort experience.”
Silky Cool
With direct, cold strong air flow

FEATURE Press the Silky button on the remote control after
blowing on the body for a long time the room temperature cools down. The cool air
may cause headache, that make will blow towards the celling, and the strong wind
people feel uncomfortable. Even SITUATION will be softened to silky cool breezes.
worse, that may cause stomachache,
coughs, colds, etc, particularly for
children, elders and pregnant women.
BENEFITS
To reduce direct wind，
embracing the gentle cool
breeze, the cool air comes
down evenly and gently just
like taking a cool air shower.
ADVANTAGE
The Coanda Deflector will blow cool air
toward the celling rather than directly at
people. Following, the fine mini-hole Wind
Sprayer will function to convert the strong
wind into silky cool breezes.

Silky Cool
EVIDENCE EXAMPLE
Normal – To press Silky button, to show customer how it works, • Customers may have questions, why they need Silky Cool tech?
then put a paper near the air outlet, to see if the paper only has • We need to amplify the pain point, then provide solution.
mild movement; or using bubble gun to generate bubbles near the
outlet, to check the movement of the bubble. “Have you ever experienced those situations? During summertime, when you are taking
rest in bedroom, the direct and cold wind is unavoidable, the wind blow on your head,
Pro - It would be great If you have professional air volume test face and body constantly that make you feel uncomfortable. However, the silky cool
device. feature can solve the issue, to provide you a comfort cool environment, enable you have
better sleep, sweater dream.”
Or “If your kids stay in air-conditioned room for a long time, they might feel
uncomfortable and even catch a cold, because all that direct and cold air blowing on
them for a long time. But with silky cool feature can bring them comfortable experience,
to keep your family health.”
“With direct and cold strong air flow blowing on the body for a long time may cause
uncomfortable experience, the silky feature was designed to cater all comfort needs.
when activating silky cool function , the Coanda Deflector will blow stiff air toward the
celling rather than directly at people. Following, the fine mini-hole Wind Sprayer will
function to convert the strong wind into silky cool breezes. It is very important to equip
with Silky Cool tech, that save you from the harm of direct wind, let you embrace the
gentle cool breeze is as comfortable as wearing silk pajamas.

Rapid Cooling/Heating
FEATURE
Thanks to Inverter Quattro™ technology, that empower Midea
SITUATION compressor to be one of the best AC compressor in the world.
Cooling mode: Air-outlet temperature drops to 23°C in 40s
Heating mode: Air-outlet temperature reaches 35°C within 1min
BENEFITS
Inverter Quattro™ technology
empower Midea inverter
compressors operate
powerfully, efficiently, speedily,
and steadily at the same time.
Which bring you instant and
stable comfort.
ADVANTAGE
For most of the air conditioners usually take a while till you can
feel the cool/warm airflow. The waiting makes you feel Empowered by Invertor Quattro™ technology, the
uncomfortable and anxious. compressor goes from 0–65Hz in 6 seconds and
maintains steady performance once it gets there,
largely improve the cooling/ heating efficiency.

EVIDENCE EXAMPLE
Normal – to invite customers to put their hand near the • Some customers may complain their air-conditioners cannot provide instant cooling experience,
airflow to experience the temperature change. then you can educate them in below talks.
Pro - using thermometer to check the temperature near “If your air-conditioner has inefficient cooling, one of the main reason may because the compressor is
air outlet, to show data proof. weak, it needs to take a while to accelerate to a high frequency, then to generate cool air. However, a
good compressor just like the engine of a sports car, Midea Inverter compressor powered by inverter
Quattro™ technology can go from 0–65Hz in 6 seconds, and maintains steady performance once it gets
there, largely improve the cooling/heating efficiency. When you open the AC, air-outlet temperature
drops to 23°C in 40s, or Air-outlet temperature reaches 35°C within 1min, which bring you instant
comfort.
In another hand, Invertor Quattro™ technology is world guaranteed. One quick fact to share with you,
that 1/3 air-conditioners in the world are powered by Midea Inverter Quattro™ technology.

S-Wing Design
FEATURE Thanks to the signature S-wing outlet design

on both sides, the cool air is able to enter you
space from 3 air outlets in 3 directions.
SITUATION
BENEFITS
You will immerse in a
natural, comfort coolness
in your room with airflow
dispersing evenly and
without missing any blind
spots.
You might find out that some conventional ACs deliver ADVANTAGE
airflow only in one fixed direction, the airflow below
unevenly, that creates different temperature zones in It deliver 3 air outlets in 3 directions passively.
room. In this case, people in room may feel
uncomfortable.
*It applies to BreezeleSS+ model only

S-Wing Design
Evidence Example
Normal -to demonstrate the side design of the BreezeleSS+ • When customer mentions their AC cannot maintain the room
temperature evenly, then you can refer to below talk.
To invite customers to put their hand near the side to feel the airflow.
“You might find out that some conventional ACs deliver airflow only in one
Pro - It would be great If you have professional air volume test device, direction, that creates different temperature zones in room. In this case,
then to use device to detect the wind on the side. that make you feel uncomfortable. However, Midea BreezeleSS+ with
unique S-wing design , that allow 3 air outlets blow to 3 directions, to
provide consistent temperature room-wide, bring you even comfort”

3D Air Flow
FEATURE
The louvers of Midea air conditioner can automatically
SITUATION move vertically and horizontally.
You might find out that some conventional ACs deliver airflow
only to a limited area, that cause uneven temperature in
room. In this case, you have to only stay in that small area, or BENEFITS
keep adjusting louver to meet your comfort need. The directional air-outlet
moves automatically both
horizons tally and vertically,
directing nice and cool
airflow to fill in every corner
of the room.
ADVANTAGE
The flexible louvers can move at angle 110° vertically
and at angle 120° horizontally.
*For Ultimate Comfort model only

3D Air Flow
EVIDENCE EXAMPLE
Pro - Using remote control to turn on “ Vertical • When customer wants to purchase a split in living room
Swing” and turn on “Horizontal Swing” , 3D air flow
will be activated. “You might find out that some conventional ACs deliver airflow only in a limited area, that cause
different temperature zones, especially in a big space like living room. In this case, you have to only stay
in that small area, or keep adjusting louver to meet your comfort need.
Midea Ultimate Comfort flexible louvers can move at angle 110° vertically and at angle 120° horizontally
to direct a nice and cool airflow to meet your comfort need, compared with most of conventional ACs in
markets, they only can move at angle 80° vertically and at angle 90° horizontally. Therefore, our air
conditioner can fill the airflow to every corners in the room, to keep an even temperature enjoyment.”
*For Ultimate Comfort model only

iSensor (Follow me)
FEATURE
In order to deliver a more accurate cooling/heating
SITUATION experience, Midea developed the “Follow Me” function.
If you keep the remote control close to you and press
In some cases, even your air-conditioner has the 3D the “Follow Me” button, the AC will auto-detect the
airflow function, but you still can feel temperature temperature around you and deliver the most suitable
gap in room, especially when you need to walk temperature airflow surround you.
around in room. The normal air conditioner can not BENEFITS
detect the temperature around you, thus can not
deliver you comfort experience. You can always enjoy the
desired temperature
wherever you stay in room.
ADVANTAGE
With “Follow Me” function activated, the room temperature
sensor which is built in the remote controller will be activated
and replace the one that is built in the AC. The sensor in the
remote controller will send PCB signals every 3 minutes, to
maintain the temperature surround you.

iSensor (Follow me)
EXAMPLE
EVIDENCE
• When customer mentions their old air-conditioner cause the uneven temperature in room, make
Pro - To demonstrate this function on remote control, press the them either too cold or too hot. Or you can introduce this function together with 3D airflow.
button to let customer feel the difference.
“Air conditioners without the Follow Me function only maintain the temperature around the indoor unit
You need to bring remote control with you to ensure the AC can instead of around you. When you are staying far away from the air conditioner in a large room, you may
detect your ambient temperature and maintain it surround you. feel the temperature is much different from what you set on remote control.
When “Follow me” activated, the AC shows room temperature, Even some air conditioners have 3d airflow to partially solve the issue of uneven in room temperature,
and the remote control shows setting temperature. but it is not smart enough to bring you the most accurate comfort experience. Normal air conditioner
only detects the temperature around AC rather than the temperature around the person, still leading to
a gap between actual room temperature vs. expected sensory temperature. However, with Midea
“Follow Me” feature, if you carry the remote control with you, AC can detect your ambient temperature,
then enable to provide the most suitable temperature surround you.

Wind Avoid Me
FEATURE
The direct wind blew on your body SITUATION Avoid wind blowing directly on you by using the
make you feel extreme remote control to instantly adjust the wind
uncomfortable, also it causes lots direction.
of health issues.
BENEFITS
• To demonstrate the function
through remote control, let With simple touch, no more
customer to see the change of stiff direct wind, also it can
display IDU. reduce operation sound, to let
you enjoy comfort instantly
• “The direct wind from AC may
cause lots of health issues, like ADVANTAGE
headache, cough. But Midea Air
conditioner can let “Wind avoid • Louver automatically adjust to horizontal level
you”, just one touch on the Example • Fan speed reduce to near quite mode
remote control, you will enjoy the • Compressor frequency adjust according to fan speed
comfort without compromise.” and outdoor temperature.

Thermostatic Technology
FEATURE
SITUATION • Thanks to the precise control of the inverter

Quattro™’s micro-chip, Midea’s air conditioner can
• Have you ever noticed that, your air conditioner is only easily maintain the desired temperature by varying
the compressor speed without repeatedly turning
available for 1°C change.
on and off, that can keep the steady temperature
• Sometimes it is very annoying that your air conditioner within 0.5 °C.
always turn off and on, that make you feel the BENEFITS
temperature in room not stable. • Ordinary inverter technology isn't as accurate,
Keeping you feel comfortable with resulting in temperature fluctuations that are not
steady temperature within 0.5°C only uncomfortable, but also consume more power.
*It applies to selected model only

Thermostatic Technology
EVIDENCE EXAMPLE
• Customers may have question, what is the point of 0.5 temp change, why do they need
that, they all get used to traditional 1 degree change.
“Technically say the 0.5 degree in room temperature adjustment is more accurate, which can
bring you better comfort experience. Let me show you an example, normally all luxurious
or top brand footwear shop provide half size shoes selection for customers, cause half size
fits more on customers and bring more comfortable wearing experience. ”
“Also, the steady operating compressor saves you more power, for example, a vehicle
consumes less fuel if it runs at a constant speed rather than frequently stopping and starting.
The same idea can be applied to Midea's inverter air conditioner.”
To demonstrate 0.5 C
temperature change
through remote control

Long-Distance Windblast
FEATURE
The extra-large fan wheel and powerful motor components
SITUATION included create a surge of air that can be blasted up to 25
meters away.
If you have a large living room, it will take
long time to adjust temperature. *It applies to selected models only
BENEFITS
You can enjoy even cool and
comfortable in
every corner of your room, the
best choice for living room air
conditioner
ADVANTAGE
The airflow can reach to 25 meters away

Long-Distance Windblast
EXAMPLE
“If you have a large living room, it will take long time to
cool down temperature. The conventional air conditioner
can only cool the area around air outlet, however, with
Midea air conditioner, with the extra-large fan wheel and
powerful motor components can provide 25 meters long
airflow, which can bring you powerful cooling experience.”
*It applies to selected models only

Humidity Control
SITUATION
Indoor humidity increases noticeably during the rainy
season. High humidity environment makes you sweat and FEATURE
feel uncomfortable, also it is disaster to your home, high
humidity environment molds your furniture. BENEFITS You can choose to dehumidify your room based on a
With humidity control comfortable humidity level that has been pre-
technology, Midea ensures calculated by the Midea air conditioner. You can also
the indoor humidity level customize the humidity level of a room between 30%
remains within a and 90% with the help of our smart app.
comfortable range, without
affecting the temperature.

Humidity Control
EVIDENCE EXAMPLE
Pro – Connect Midea App to air conditioner, show to “The comfort in your room is not only about the temperature, but also the humidity level. When you
customer how to set humidity in the app. are in a condition of 25° C + 80% humidity environment, you may feel hot and humid. However, if you
are in a condition of 25 ° C +50% environment, you will feel cool and comfortable. With Midea air
conditioner, you can customize the humidity level in room as your like (30-90% through the Midea app.”

Ultra–Quiet Operation
FEATURE
The all-new aerodynamic design of the air duct and fan
SITUATION lets cool air pass through smoothly with minimal
friction, also the compressors made from rare-earth
After returning home from work, all we really want is elements that largely reduce airflow noise.
peace and quiet. Traditional air conditioner making
noisy noise during operation, that make you cannot
take a good rest.
BENEFITS
Low operation noise,
operating noise as low
as 20dB. bring Sweeter
dreams, Better life.
ADVANTAGE
Resulting in operating noise as low as 20dB.
*The data vary depending on different model and markets

Ultra–Quiet Operation
EVIDENCE EXAMPLE
Normal -Open air-conditioner, let customers to hear the noise, • When customer complain their AC has noisy operation, you can talk like this
“we all experienced the similar situation before, so that is reason why I really want to highlight
Pro -Can use Decibel meter/ APP to measure it the ultra-quiet operation on Midea air conditioner. The operation sound can be as low as 20dB,
let me give some examples for your better understanding.
A running train produce 80dB

A moving car produce 60dB
Library environment is 40dB
Midea air conditioner operating sound is as quiet as growing flower/ a pin drop on marble ground.
You don’t even notice it, that provide you a perfect quiet and peaceful enjoyment, ”

Sweet Dream
SITUATION
For summer season transition, the daytime is hot, but the FEATURE
temperature at night is cool enough, conventional air
When the Midea Sweet Dreams mode is activated, the
conditioner can not smartly adjust temperature during
nighttime, that make people feel too cold during sleep. air conditioner will conduct micro-adjustments of the
BENEFITS temperature according to your sleep time.
A Midea air conditioner is
like a considerate nanny
who helps you sleep more
comfortably.

Sweet Dream
Example
• When customer mentions their AC make them
feel too cold during sleep, or they have elders or
children home, you can introduce this function.
“Our bodies require different ambient temperatures

at different times during 8 hours of sleep. When the
Midea Sweet Dreams mode is activated, the air
conditioner will conduct micro-adjustments of the
temperature according to your sleep time. When you
start sleeping, your body temperature is high so the
air conditioner will keep the lower temperature;
When you have fallen into a deep sleep, your body
temperature decreases and the air conditioner will
increase airflow temperature 1°C in each hour (first
2 hours), and then remain the temperature for the
rest of night. This feature will ensure you won’t feel
cold during night, to offer you a comfortable sleep”

Turbo mode
FEATURE To press the “Turbo” button to improve the

cooling/heating capacity instantly.
During summertime, when you finish SITUATION
exercise or just arrive home, you can not
wait to have instant cooling, but the
conventional AC only disappoint you.
BENEFITS
The turbo mode delivers
instant cooling/heating
improvement, it is fast and
powerful.
Example
“Instant cooling is all you want during the hot
Advantage summertime, especially when you just arrive home, or
when there are lots of friends visit your place to have
When the “Turbo” mode activated, the electricity frequency increase party. Midea air conditioner has the turbo mode, it
10%, to increase the compressor’s operation frequency, that deliver delivers cool and refreshing air with a single touch, to fit
stronger cooling/heating capacity 10%-20% instantly. your cooling needs instantly”.

HEALTH
*The feature vary depending on different model and

market, please confirm with your technical support
before sharing to markets.

Dual Filtration
SITUATION
• Air quality getting worse worldwide, sock in
harmful particles affect our health.
• The normal air conditioner only has one filter, that
cannot filter out the micro harmful particles, such BENEFITS
as smoke, mite，other allergens. Volatile
Organic
Compounds
Vehicle
Exhaust
Tobacco
smoke
Toxic
Fumes
Dust
particles
The dual filtration system

thoroughly eliminates harmful *The feature vary depending on different model and
substances through the 2 steps, market, please confirm with your technical support
providing fresh and clean air to you before sharing to markets.
FEATURE
Midea air conditioners contain two filters which

provide dual protection. The first dust filter removes
large harmful particles such as pollen, dog hair, and
dust. The second micro filter adsorbs small harmful
particles such mites and smoke, etc.(function vary
depending on filter type). These two filters work
together to remove most of harmful substances.

Dual Filtration
EVIDENCE EXAMPLE
Open AC panel and dissemble filters, to show customer 2 filters, “The air pollution issue is getting worse worldwide, the harmful particles is floating in air
HEPA filter and xxx , to explain the function and benefits of each everywhere, that damage our respiratory systemic and lung all the time, but Midea air-
filter.
conditioner can solve this issue, cause it equip with dual-filter can largely improve your
indoor air quality, that protect you from the harm of pollution. The first high density pre
filter (HEPA) collecting the dust, pet’s hair, fungi. And the second micro protection filter can
collect all pollen (allergen), like smoke, flower pollen, bacteria…
Bio Filter Silver Ion Filter
Combined effect of sterilization and dust Eliminate bacteria
elimination. For example, if you have cat or dog, during the fur loss season, some people may get allergy,
however, the dual filter in Midea air conditioner can filter out all allergen in air, to provide
you a perfect living environment.
Also Midea uses filters (HEPA) with 0.54 mm mesh diameter, twice as fine as the ordinary
Vitamin C Filter 3M HAF Filter 1.2 mm filters used by other brands. This means that they can completely remove pollution
To beautify the skin, reduce stress, prevent To effectively use electrostatic attraction particles and dust from the air to provide clean indoor air.
rheum and cancer. to capture particles.
*The feature vary depending on different model and market, please confirm with your technical support
Active Carbon Filter Cold Catalyst Filter

Pore Size of Common Pore Size of Midea's High Density
To remove odor, traps small dust Effectively remove formaldehyde and Filters: 1.2*1.2mm Filter: 0.54*0.54mm
particles, smoke and pet fur to prevent other volatile organic compounds as well
allergic reactions. as harmful gases and odors.
Midea RAC Division Marketing Dept. Presents Others

Super Ionizer
SITUATION
Air pollution affect our health. And lacking air FEATURE

ventilation could lead to dirt, mite hatched in the
room also cause disease. Moreover, some allergen BENEFITS
in room that may cause serious consequence. Midea super Ionizer generates negative ions, eliminates
dust and smoke, and offers you fresh and healthy
Making indoor air quality environment.
as pure as in the forest
environment. Also improve
humidity level.
ADVANTAGE
Midea super Ionizer could release 2 million market, please confirm with your technical support
positive and negative ions into the air. They before sharing to markets.
surround and kill bacteria and then turn them
into harmless water molecules using chemical
reaction, to purify the air in your room.

Super Ionizer
EVIDENCE
To show customer the test certificate, if possible to show
ion generator inside of the ac.
EXAMPLE
“The air pollution issue is getting worse worldwide, the harmful particles is
floating in air everywhere, that damage our respiratory systemic and lung all
the time, but Midea air-conditioner can solve this issue, cause it equip with
Super Ionizer to improve your indoor air quality, that protect you from the
harm of pollution. With Super ionizer on, it could release 2 million positive
and negative ions into the air. They surround and kill bacteria and then turn
them into harmless water molecules using chemical reaction, to purify the
air in your room, to offer you the air quality as pure as in the forest
environment.
*The feature vary depending on different model and market, please confirm with
your technical support before sharing to markets.

Refreshing Air
It is often said that good quality air is rich in negative ions. Midea Air Magic could release 2 million positive and negative ions
into the air. By breathing fresh air which is full of negative ions, you will feel like you are in the middle of a forest during a crisp
spring morning.
EXAMPLE
It is often said that good quality air is rich in

negative ions. Midea Air Magic could release 2
million positive and negative ions into the air. By
breathing fresh air which is full of negative ions,
you will feel like you are in the middle of a forest
during a crisp spring morning.

market, please confirm with your technical support

Self Cleaning
SITUATION
BENEFITS
The self-cleaning technology
built in Midea air
FEATURE
conditioners drying the
indoor unit after every time Midea air conditioners provide self-cleaning
used, keeping your unit dry technology that can clean AC and prevent germs to
and making it last longer. breed.
*The feature vary depending on different model and market, please
confirm with your technical support before sharing to markets.
It is crucial to clean your AC after a period time of use,

cause the remaining condensate water and dirt inside may
breed bacteria and harmful practice, which affect our health. With the "Self Cleaning" feature the fan in the
However, to hire a professional installer to deep clean AC indoor unit continues to work for approximately
can be both expensive and time consuming. 10 minutes after the AC is turned off with the aim
ADVANTAGE of drying the indoor unit especially the evaporator
to keep it dry and clean.

Self Cleaning
EVIDENCE
Turn off the AC, to let customers see the AC
automatically start to self clean
EXAMPLE
“Normally, using traditional air-conditioner without self-
clean could accumulate condensate water that lead to
bacteria breed inside, that would cause smelly airflow and
may affect people’s health.
Therefore, self-cleaning function is rather crucial when you
consider to purchase ac, Midea ac equipped with self-
cleaning function, you can let your ac clean itself every time
when you turn off the AC, that let you AC keep clean and
last longer.

IClean
SITUATION
It is crucial to clean your AC in a period time

FEATURE
of use, cause accumulated dust, mold, and
grease that may cause odors, which affect BENEFITS Midea air conditioners provide iClean
our health. However, to have a deep clean technology that can deep clean AC and keep
The iClean technology built in inside clean for a long time.
of AC can be both expensive and time Midea air conditioner is better
consuming. than normal self cleaning, only
with one touch, your AC will
start to deep clean , keeping
your unit cleaner and making it
last longer. Let you enjoy the
clean air and cool breezes.
ADVANTAGE
• Higher water pressure to washes away dust, mold, grease
• Automatically freezing and then rapidly thawing the frost to deep clean all dirt adhered on heat exchanger
• High temperature vaper clean to remove condensed water and dust
• The internal wind wheel then keeps operating to blow-dry the evaporator, preventing the growth of mold.


IClean
EVIDENCE
3. High temperature vaper clean to remove
To demonstrate the iClean function via controller or mobile app, to dirt and bacteria
explain that the function is capable to deep clean filter, evaporator and
heat-exchanger.
1. To condense water, then soak the dirt on heat exchanger 4. The internal wind wheel then keeps
operating to blow-dry the evaporator,
preventing the growth of mold.
VS
EXAMPLE
2. Automatically freezing and then rapidly thawing the frost to deep “Normally, using traditional air-conditioner for a long time could accumulate dust or lead
clean all dirt adhered on heat exchanger to bacteria breed inside, that would cause smelly airflow and affect people’s health. If
you hire professional AC cleaning service, that is costly, also it won’t last too long.
Therefore, self clean function is rather crucial when you consider to purchase ac, Midea
Xtreme Save equipped with iClean function. After you press “iClean” button, it will be
activated, iClean has 4 steps… (see in left), so your AC can deep clean itself , the whole
process only take around 28 mins, then your AC will be as clean as new, let you enjoy the
clean air all the he time and save your money.”
*Kindly reminder, don’t use iClean function too often, that may damage the film on the
*The feature vary depending on different model and market, please evaporator, 2-3 times a year is the best.

RELIABILITY

High-Ambient Cooling
SITUATION FEATURE
Conventional air conditioners might stop Thanks to Inverter Quattro™ Technology,

running when outdoor temperatures is too Midea Xtreme Cool air conditioners will keep
high in hot summers. operating to constantly cool the room even
when outdoor temperatures reach to 68°C.
BENEFITS
Outstanding cooling
performance even under
extreme conditions.
Especially for the countries near equator, the

outdoor temperature is constantly hot in
whole year, the ODU requires to work under
the high ambient environment all the time.
ADVANTAGE
• Air-outlet temperature reaching 23°C within 40s;
• Coolest temperature setting at 10°C
• 100% full-output to keep you cool at 55°C outdoor temperature
• Operates even at up to 68°C ambient temperatures

High-Ambient Cooling
EVIDENCE
Pro: To use the cooling chamber demo tool, to introduce the feature and
inner components, let customers to see how it work.
EXAMPLE
• Normally customers only know IDU, that pay less attention on ODU,
we can educate customers the importance of the ODU. Especially
for the customers who lives in tropical areas.
“You might experience the air conditioners stop running or encounter

cooling capacity deceasing during the hot days in summer, that
probably one of the worst experience in your life. That means you need
to change a AC with a better Outdoor Unit. The ODU is equivalent
important as IDU, the IDU absorb the heat from your home’s air, and
your ODU’s job is to release the heat to air outside.
The quality of the ODU largely affect your overall AC operation/Cooling
capacity, ordinary ODU might stop running/ decrease cooling capacity
when ambient temperature is too high, but with Midea Xtreme Cool
ODU, it still can operate even at up to 68°C ambient temperatures, and
Ice Circuit E-box Air Grid Enlargement Intelligent dusting switch
provide 100% full-output at 55°C ambuent temperature , to assure your
constant and comfort cooling experience.”

“Diamond-edged” Casing
SITUATION FEATURE
All new “Diamond-edged” casing, equipped T-
ODU installed outside, it faces all kinds of
shaped top cover with diamond-cut design,
bad weather conditions, like hurricane,
thunderstorm, ice hail, etc. Hence, the Archimedes' screw-shaped air outlet and the
bionic blower wheel.
durability of the ODU is extreme crucial.
BENEFITS
Beautiful ODU exterior, low

noise operation, large airflow
capacity, longer durability.
ADVANTAGE
The Archimedes‘ screw-shaped air outlet and the bionic blower wheel work together to reduce the
noise generated by the outdoor unit of the air conditioner, also largely improve the airflow capacity.
The T-shaped top cover ensures the stable operation of the internal parts and the durability of the
power system..

“Diamond-edged” Casing
EVIDENCE EXAMPLE
Pro: You can stand on the top the ODU, and invite customers to • Normally customers only know IDU, that pay less attention on ODU,
stand on it together, to prove how tough and good quality the we can also educate customers the importance of the ODU.
Midea ODU is.
“The ODU is equivalent important as IDU, the IDU absorb the the heat
from your home’s air, and your ODU’s job is to release the heat to air
outside. The quality of the ODU largely affect your overall AC cooling
experience, Midea “Diamond-edged” Casing, with Beautiful ODU
The Archimedes' screw-shaped air outlet and the bionic blower wheel work together to reduce the noise generated by
exterior, low noise operation, large airflow capacity, longer durability,
the outdoor unit of the air conditioner. The T-shaped top cover ensures the stable operation of the internal parts and the
which can provide you comfortable and long-lasting care.”
durability of the power system.
T-shaped top cover Archimedes' screw-shaped

air outlet
Durable casing Bionic blower wheel

PrimeGuard™/ Golden Fin (ODU/IDU)
FEATURE
Midea’s PrimeGuard™ has high resistant in
oxidation & corrosion for heat exchangers (both
SITUATION ODU and IDU), further guarantee the durability.
BENEFITS *It applies to selected model only
The invasions from foreign elements such as The unique anticorrosive
salt, acid, sand, oil stain and water all can PrimeGuard/Golden fin on the
damage your AC units, reduce your AC heat exchangers can withstand
usage time. the salty air, rain and other
corrosive elements, It can
efficiently prevent bacteria from
breeding and spreading and
withstand corrosive elements.
ADVANTAGE
Midea’s PrimeGuard™ is more resistant in oxidation & corrosion than

ordinary fins for heat exchangers to furnish a steadier and long-lasting
working environment.

PrimeGuard™ (ODU/IDU)
EVIDENCE EXAMPLE
Normal: can show customers‘ the official experiment result on leaflet “The invasions from foreign elements such as salt, acid, sand, oil stain and
water all can damage your AC units, reduce your AC usage time.Midea coating
with gold fin on heat exchanger (both condenser and evaporator), high
resistant level to rust, acids and moisture, also is more durable than other
1000h neutral salt spray standard fin.”
(equivalent to 10+ years of service
life under normal conditions): “In order to prove it, let me show you a quick test.”
protection level ≥ 9.5, without
perforation. Normal fin Golden fin
Oil test, the oil on golden fin can be

easily washed away
Acid resistance tests for 30 minutes
(equivalent to 10,000 times
accelerated acid rain test): corrosion
area ≤ 0.5%.
Normal fin Golden fin
Water test, water easily flow away

from golden fin, but remain on
Pro: If possible, can leverage demo sample to run the test to make ordinary fin for long time
quick comparison, to impress customers

Wide-range Voltage Operation
SITUATION
FEATURE
In some remote places, the electricity Midea PCB (Power Circuit Board) was enhanced
voltage is unstable, or when encountering to increase its ability to withstand voltage
BENEFITS
thunderstorm, the electricity may overload, fluctuations, thus ensuring your air conditioner
all these situations cause most of the Midea air conditioners can stably running under wide voltage operations
conventional AC stop operating. operate at voltage range from without a separate voltage stabilizer.
45V~264V, Effectively solve
the problem that AC cannot
be started due to low voltage,
or cut out due to overload.
ADVANTAGE
• The lowest operational voltage in cooling industry (45V)

• The widest operating voltage range for AC at 45V~264V

Xtreme save Top 9k/12k：It reaches a minimum of 45V
It is just available for cooling mode, test air condition: 27/19℃; 35/24℃.

Wide-range Voltage Operation
EVIDENCE
Pro- to demonstrate display demo, then give an introduction.
EXAMPLE
§ When costumers mention their electricity supplement is not stable, then you
can recommend this optional package
“Midea AC has wide range voltage operation function, even the electricity voltage is
as low as 45V, it still can operate, we are proudly say, we are the the lowest
operational voltage in cooling industry，and the widest operating voltage range for
AC at 45V~264V"
When Compare with others
GREE：Lowest operational voltage(145V);

Widest operating voltage range for AC at 175V-265V
Haier： Widest operating voltage range for AC at 120V-264V
AUX： Widest operating voltage range for AC at 130V-270V”

ENERGY SAVING & CONVENIENCE

iECO Mode
FEATURE
SITUATION
The iECO mode keep air-conditioner operating
You‘ve probably experienced this before in ultra-low energy consumption for 8 hours.
electricity bills increasing dramatically during
summer. Ordinary air conditioners consume a
lot of power, that drive up your bill spending, BENEFITS
bringing financial pressure, make you feel
mentally uncomfortable. Just select the iECO mode, Midea
air-conditioner can save up to 60%
power consumption, or a full
night’s energy-efficient comfort.
ADVANTAGE
Midea’s innovative iECO mode, the Alpha Energy chip’s 4th SmartSavE control the
compressor operation at ultra-low speed of 12Hz. To achieve power saving to a
large extent.
Midea RAC Division Marketing Dept. Presents *The data vary depending on different model, please confirm with your technical support.
iECO Mode
EVIDENCE
To show the SEER label/leaflet to customers, to explain how it works and
calculate how much customers may roughly save per month, to provide
costumer more specific concept.
EXAMPLE
• When talking about the power consumption, here is an example:
“ This is Xtreme save model, let me explain to you in details about how
much it can save. Please take a look of this energy consumption label.
This is a R32 9K model, the Energy Efficiency Class for this model is A++,
SEER 7.4, which is the very good energy saving level. the higher Energy
Efficiency Class and SEER number, the better saving performance. Also
you can see the power input is 733W, which means this model only
consume 733 W per hour.
Moreover, if you open iECO mode before sleep, it only consume roughly
1.3W - 2.2 KW power in 8 hours, and still remain temperature at 26 C°.
That only cost xxx money per night.”
Midea RAC Division Marketing Dept. Presents *The data vary depending on different model, please confirm with your technical support.
Gear Change
SITUATION
As anyone who has seen their electric bill
skyrocket in the summer will know, your air BENEFITS
conditioner power consumption can be a Midea air conditioners offer
big, unpredictable cost.. three operating power options:
50%, 75%, and 100%. You can
choose a lower power level to
conserve energy, that can
significantly save energy while
remaining cool.
FEATURE
The Gear function of Midea’s Inverter Quattro
technology allows you to manually adjust the
power consumption of the air conditioner. After
pressing the Gear button on the remote control,
you can choose to make the air conditioner operate
at 50%, 75%, or 100% of its capacity.

Gear Change
EVIDENCE
To demonstrate the “Gear” button on remote control. Also need to explain the
gear shift function only works in cooling mode.
EXAMPLE
• When talking about the gearshift, here is an example:
“During summertime, electricity bill boost up. With Midea gearshift

function, it allows you to set at 50%, 75%, or 100% capacity with one button.
When lots of friends have party at your place, you can choose 100% capacity
to ensure everyone feel comfortable, when you are home alone, you can
choose 75% capacity, keep save some energy, and during night you can set
only at 50% capacity, that keep you cool but only with half energy consume.”

Bill Control
EXAMPLE
SITUATION
BENEFITS If you install the Nike app on your cellphone, you
Many people need to keep air conditioner opening This helps you save power in a can view how many calories you’ve consumed
during the summer to get long-lasting comfort. smart way by offering clear today at any time, and also set how many calories
However, many families can not afford the power consumption data and you want to burn today (Example applicable to
spending. moreover, a customization of relatively developed regions).
how much kw/h electricity you
like to consume in certain time.
(e.g. 1.5kw/h, 2kw/h, 3kw/h
over 8 hours).
FEATURE
You can install a Midea app called Bill Control on your
cellphone to view and customize power consumption
over a certain period.
*It applies to selected model only.

Smart Wi-Fi Control, Control From Anywhere
SITUATION FEATURE
Ever dream of having your own smart air Through The Midea AIR app , it s able to
conditioner that will turn on to the perfect BENEFITS remote control for your air conditioner:
temperature before you arrive home?
it lets you turn on your AC
away from home, control the
humidity level between 30%–
90%. It also automatically
cleans the AC's interior, and is
able to program a smart
climate curve while you are
asleep.
ADVANTAGE
It allows you turn on your AC away from home, to remote
control mode, temperature, fan speed, humidity (*for selected
model) and other key functions.

Smart Wi-Fi Control, Control From Anywhere
EVIDENCE EXAMPLE
Pro– You can always use APP when you introduce and “With Smart WI-FI feature, you can control your air-conditioner anywhere.
demonstrate other features. You can enjoy instant comfort when you arrive home. When you have elders or
E.g. Turn on/off AC, mode, fan speed, temperature, humidity children at home, you can help them to control the air-conditioner, to make
control (*for selected model) through APP them be more comfort. Even when you travel in far distance, but the ac is till
under your control. Also you can Log in to the Midea air app via Facebook or
Twitter, it is very convenient and will protect your PI strictly"

The All-new BreezeleSS+ Sales Talk

Part 1 – Quick Sales Pitch
The true BreezeleSS+ air conditioner, keep you away from all air-conditioner sickness/discomfort
caused by direct wind. Breezeless cooling for real comfort.
• With direct air flow blowing on the body make people feel
The disadvantages of most of extreme uncomfortable, and may cause colds, coughs, and
01 fevers etc.
conventional air-conditioner are
• Have to wait a few minutes before you can feel the cool
airflow from the air-outlet
• The temperature in room is not even, make you feel either
• Air Dispersion Technology that can bring cool with no breeze,
too cold or hot
wind “elimination’, let you enjoy the ultimate comfort
• With Inverter Quattro™ compressor technology, which can bring
large improvement on cooling/heating efficiency you will feel
instant comfort within a min
• S wing design on both air outlet, You will immerse in a natural,
Midea BreezeleSS+ is designed to solve
comfort coolness or warmness in your room with airflow 02 the problems. Featuring the exclusive
dispersing
technologies

Part 2 – Dig & find the need
• Do you use air-conditioner by yourself or your family? Which

room do you want to install your ac? And the size of the room?
• What air-conditioner did you use previously? How do you feel?
01 Did you feel any unpleasant experience ?
• What functions do you usually use？
• Most people may not notice the harm from direct wind, but it will cause
lots of health issues if you are not paying attention on. Just a reminder,
did you get any headache, body sour , cough symptoms or even catching
a cold after you stayed in AC room for long time?
• Do you feel the cooling performance of your current AC is not powerful
enough, you have to wait for long to get the right temperature? 02
• Have you experienced the temperature is not even in room?
• Do you have a noisy AC, that disturb you resting all the time?

Part 3 – Communication
a. Framework of Product KSP b. KSP SFABE Framework
* More details please refer to sales talk encyclopedia
BreezeleSS+ Technology
3D Air Flow/Wide angle airflow
Comfort Health Reliability Save & Convenience
• ThermoStatic Technology • Dual filter

• Diamond Cabinet • iECO Mode
• Long district distance windblast • Cold Catalyst filter
• Golden fin • Gear function
• Humidity Control • IClean
• Smart Wi-Fi control (Optional)
• Refreshing Air • Ultra – Quiet Operation

① Category: Breezeless Split
② Energy efficiency: A+++/A++
C. KSP Communication priority by markets ③ Channels: offline/online
* The info vary depending on markets, would need SR to align with market in details. ④ Product Position: Flagship
Exterior Core feature Secondary feature Specification

Cooling:
(SOFT) Air dispersion technology: SEER 8.5
(SLIENCE) Ultra quiet
The world’s 1st TwinFlap™ with 7928 mini-hole matrix , turn the air current Energy Efficiency Class A+++
Silky touch IDU case operating noise as low as 20dB.
into soft tiny strings of cool air
surface Low operation noise bring Sweeter dreams, Better life.
no more biting wind, say goodbye to ac sickness and only comfortable Heating :
enjoyment SCOP 4.6
Energy Efficiency Class A++
(SPEED) Rapid Cooling/Heating:

Thanks to the Inverter Quattro™ compressor technology, combine with ultra (SMART) Smart Wi-Fi control,
Cooling capacity（Btu/h)： 9000(2900-11200)
Signature detachable golf wide air outlet and high-speed fan, that bring Control your air-conditioner from anywhere and anytime, To enjoy
Heating capacity（Btu/h)： 10000(2700-11500)
surface design deflector Large improvement on cooling/heating efficiency, you don’t need to wait, you the instant comfort when you arrive home
will feel instant comfort in a min
(SAVE) iECO mode:

(SURROUND) Signature S-wing outlet design
Signature S-wing outlet The iECO mode keep air-conditioner operating in ultra-low energy
on both sides, the cool air is able to enter you space from 3 air outlets in 3 IDU dimension (mm)：940*325*193
design on both side, consumption for 8 hours.
directions. ODU dimension (mm)：807（857）*555*328
perfectly match with any Just select the iECO mode, Midea air-conditioner can save up to 60%
You will immerse in a natural, comfort coolness or warmness in your room
home deco style power consumption, for a full night’s energy-efficient comfort.
with airflow dispersing evenly and without missing any blind spots.
(SENSE) Flexible Deflectors:

3 deflector mode, breeze away, prevent direct wind; breeze mild, Cooling area（㎡）15-23
enjoy the soft and comfortable enjoyment; breezeless, You can enjoy Heating area（㎡）17-23
the cool even without a noticeable breeze at all

The Extreme Save Sales Talk

Part 1 – 2 mins introduction
The Midea Xtreme Save air conditioner can save up to 60% energy
consumption and your money with a single touch.
• Ordinary air conditioners consume a lot of power, that drive

up your bill spending, bringing financial pressure, make you
The disadvantages of most of 01 feel mentally uncomfortable
conventional air-conditioner are • Have to wait a few minutes before you can feel the cool/warm
airflow from the air-outlet
• To have a deep clean of AC can be both expensive and time
consuming。
• To turn on the iECO/E-MAX mode, Xtreme Save can save up to

60% power consumption, or a full night’s energy-efficient
comfort.
• With Inverter Quattro™ compressor technology, large
improvement on cooling/heating efficiency you will feel instant Midea Extreme Save is designed to solve
comfort without waiting 02 the problems. Featuring the exclusive
• The iClean technology built in Midea air conditioners is better
than normal self cleaning in ordinary air conditioners, keeping technologies.
your unit cleaner and making it last longer. Enjoy the clean air
and cool breezes.

• What air-conditioner did you use previously? How do you

feel? Did you feel headache about the AC energy
consumption, especially during summertime?
• What functions do you usually use？Any issues when you
01 use your current AC?
• Do you use air-conditioner by yourself or your family? Which
room you want to install your ac? And the size of the room?
• Do you feel the cooling performance of your current AC is not

powerful enough, you have to wait for long to get the right 02
temperature?
• How often do you clean your AC?

iECO mode
iClean
Gear Function
• Rapid Cooling/Heating • Dual filter • Diamond Cabinet • Smart Wi-Fi control

• ThermoStatic Technology • Cold Catalyst filter • Fire Proof Electric box • Smart Diagnosis
• Wind Avoid me • Intelligent Dusting Switch
• Low Noise • Refrigerant leakage detection
• Sweat dream • Wide range voltage operation
• Follow me

The Xtreme Save Sales Talk
① Category: AG Split
C. KSP Communication priority by markets ② Energy efficiency: A++
* The info vary depending on markets, would need SR to align with market in details. ③ Channels: offline/online
④ Product Position: Hero product

Cooling:
(SOFT) Air dispersion technology: SEER 8.5
(SLIENCE) Ultra quiet
Polar white, semi-curved The world’s 1st TwinFlap™ with 7928 mini-hole matrix , turn the air current Energy Efficiency Class A+++
operating noise as low as 20dB.
Elegant curve design on into soft tiny strings of cool air
Low operation noise bring Sweeter dreams, Better life.
both side no more biting wind, say goodbye to ac sickness and only comfortable Heating :
enjoyment SCOP 4.6
Energy Efficiency Class A++
Imitation leather to (SPEED) Rapid Cooling/Heating:

cover both sides, which Thanks to the Inverter Quattro™ compressor technology, combine with ultra (SMART) Smart Wi-Fi control,
Cooling capacity（Btu/h)： 9000(2900-11200)
improves the aesthetic, wide air outlet and high-speed fan, that bring Control your air-conditioner from anywhere and anytime, To enjoy
Heating capacity（Btu/h)： 10000(2700-11500)
and also feels better to Large improvement on cooling/heating efficiency, you don’t need to wait, you the instant comfort when you arrive home
the touch will feel instant comfort in a min
(SAVE) iECO mode:

(SURROUND) Signature S-wing outlet design
The iECO mode keep air-conditioner operating in ultra-low energy
on both sides, the cool air is able to enter you space from 3 air outlets in 3 IDU dimension (mm)：940*325*193
Suitable for any style consumption for 8 hours.
directions. ODU dimension (mm)：807（857）*555*328
Just select the iECO mode, Midea air-conditioner can save up to 60%
You will immerse in a natural, comfort coolness or warmness in your room
power consumption, for a full night’s energy-efficient comfort.
with airflow dispersing evenly and without missing any blind spots.
(SENSE) Flexible Deflectors:

3 deflector mode, breeze away, prevent direct wind; breeze mild, Cooling area（㎡）15-23
enjoy the soft and comfortable enjoyment; breezeless, You can enjoy Heating area（㎡）17-23
the cool even without a noticeable breeze at all

The Xtreme Cool Sales Talk

Part 1 – 2 mins introduction
The Midea Xtreme Cool air conditioner can bring you instant and constant cooling
experience all summer long
• Have to wait a few minutes before you can feel the cool/warm airflow from the air-outlet
• The Air conditioner may stop operating during the hottest day
The disadvantages of most of
01 • To have a deep clean of AC can be both expensive and time consuming
conventional air-conditioner are
• With Inverter Quattro™ compressor technology, which bring large improvement

on cooling efficiency, the Air-outlet temperature drops to 23°C in just 40s, that
you will feel instant comfort within a min.
• Cooling chamber Outdoor Unit brings you constant cooling, due to it is able to
operate at 100% capability even when the outdoor ambient temperature
reaches 55°C, and will not shut down even with an outdoor temperature as high Midea Xtreme Cool is designed to solve
as 68°C. 02 the problems. Featuring the exclusive
• The iClean technology built in Midea air conditioners is better than normal self
cleaning in ordinary air conditioners, keeping your unit cleaner and making it technologies
last longer. Enjoy the clean air and cool breezes.

• Do you use air-conditioner by yourself or your family? Which room you want to
install your ac? And the size of the room?
• What air-conditioner did you use previously? How do you feel?
01 • What functions do you usually use？Any issues when you use your current AC?
• Did you feel headache about the AC inefficient cooling, or have you
experienced the AC stop operating especially during the hottest summer day?
• How often do you clean your AC?

• Did you feel headache about the AC energy consumption?
02

Rapid Cooling
Gear Function
High Ambient Cooling
• ThermoStatic Technology • Dual filter • Diamond Cabinet • iECO mode

• Wind Avoid me • Cold Catalyst filter • Fire Proof Electric box • Smart Wi-Fi control
• Low Noise • iClean • Intelligent Dusting Switch • Smart Diagnosis
• Sweat dream • Refrigerant leakage detection
• Follow me • Wide range voltage operation

① Category: AG Split
C. KSP Communication priority by markets ② Energy efficiency: A++
* The info vary depending on markets, would need SR to align with market in details. ③ Channels: offline/online
④ Product Position: Hero product

Rapid Cooling
Thanks to the Inverter Quattro™ compressor technology, that bring
large improvement on cooling/heating efficiency, you don’t need to Dual filters
EER (Btu/h)/W
Polar white, semi-curved wait, you will feel instant comfort in a min. The dual filtration system thoroughly eliminates harmful
T1:13.4
Elegant curve design on both side substances through the 2 steps, providing fresh and clean
the quality of our Midea Inverter Quattro™ compressor is world air to you, bring you and your family a health life.
T3:9.65
guaranteed. 1/3 of the air-conditioners in the world are powered by
the Midea Inverter Quattro™ compressor.
High Ambient Cooling Capacity（Btu/h)：

The cooling chamber ODU can operate at 100% capability even when Cooling
Imitation leather to cover both sides, which Diamond Cabinet
the outdoor ambient temperature reaches 55°C, and will not shut T1:12000 (3500 – 16000)
improves the aesthetic, and also feels better Beautiful ODU exterior, low noise operation, large airflow
to the touch
down even with an outdoor temperature as high as 68°C. This means
capacity, longer durability
T3： 10600
you can enjoy constant and consistent cool all summer long Heating
3550 (1055-4835)
Gear Function
Smart Wi-Fi control
With Midea Gear function, it allows you to set at 50%, 75%, or 100% IDU dimension (mm)：802*189*297
Suitable for any style Control your air-conditioner from anywhere and anytime,
capacity with one button. Which allow you to control your power
To enjoy the comfort when you arrive home
ODU dimension (mm)：800*333*554
consumption
Wind avoid me
The direct wind from AC may cause lots of health issues,
like headache, cough. But Midea Air conditioner can let Application area（㎡）16-23
“Wind avoid you”, just one touch on the remote control,
you will enjoy the comfort without compromise.”

Introduction of In-store Demo
Brand Wall

Introduction of In-store Demo – Brand Wall
We’ve created a brand wall exclusively for Midea’s revolutionary products, Breezeless Series and Xtreme Series.
The large luminous Midea logo can catch the attention of customer from a great distance
and impress them with a simple but strong brand claim: The world’s number 1 air treatment brand.
4 AC units are set in horizontal alignment and separated according to each different series.
2.9 M
Midea logo
Brand Claim
2.4 M
Series Name
Product & Feature Sticker

1.7 M
Key Visual / TV Commercial
1.2 M
Demonstration
0M
XtremeHeat XtremeCool Breezeless XtremeSavE

Each board is decorated from top to bottom following the same logic:
• Recognition: Luminous series name at the highest level of the display is convenient for recognition. Products with feature stickers located just under the series name and is a
focal point as your sight moves downward. It helps customers form a memory by visual connection.
• Impression: The TVs at the eye-level can help catch customer’s attention by continuing to displaying the key visual or the television commercial featuring the product.
• Reliability: The area under the TVs is decorated with sales tools aimed at explaining the “reason to believe” and increasing the promoter’s reliability by showcasing the real
material and structure.
2.4 M
Recognition
1.7 M
Impression
1.2 M
Reliability
0M
We’ve designed this brand wall based on two considerations:
• Eye catching: Luminous and movable elements can attract the customer and bring a vibrant and technological feeling to the brand image.
• High authenticity: The indoor unit is place a litter bit above the customers so they can feel the airflow when they or promoters turn it on; The TV is at eye-level so
customers can see the posters or watch the videos naturally and clearly; The sales tools are on the lower hand-level so customers can easily touch and feel them if they
have interest, and it’s also positioned conveniently for the promoters if they are going the showcase it.
Eye Catching High Authenticity
Luminous
Luminous
Luminous
Feel airflow
Movable See Posters

Watch Videos
Convenient for
Movable customer experience
promoter explanation

Cooling & Heating

Introduction of In-store Demo – Cooling & Heating
• Both our XtremeCool and XtremeHeat can maintain stable operation even at the extreme high or low ambient temperatures due to Midea’s cutting edge technology.
Briefly speaking, we put an air conditioner inside our air conditioners.
• People who live or ever travel in environments that are extremely hot or cold can fully understand the importance of an air conditioner. Staying in an extremely hot or
cold environment can cause damage to our body and prevent us from reaching our peak performing level. That’s why we need air conditioners to cool us down or warm
us up.
• By the same token, the outdoor units of a split-model air conditioner that are exposed to extreme hot or cold for too long also need something to cool them down or
warm them up. It was from this logic that we developed our XtremeCool and XtremeHeat models.

Introduction of In-store Demo – Cooling
Our XtremeCool AC can keep you cool with a full 100% output even Ice-circuit is the newly designed refrigerant circuit used to improve refrigerant radiation
when the outdoor ambient temperature rises to at 55°C and can technology to efficiently cool both the heat exchanger and the PCB box, which
continue to operates even when it gets as hot as 68°C because of Ice- significantly upgrades the unit’s performance under very high ambient temperatures.
circuit.

Introduction of In-store Demo – Cooling
You can see it cool down the PCB box from the light effect on the top of the transparent outdoor unit. You can also check the contrast on the demonstration
props that compare the difference between our PCB box with Ice-circuit and the conventional PCB box without it. Our PCB box can keep operating even at
68℃ while the conventional PCB box without ice-circuit stops working once the ambient temperatures reaches 55℃.
Hangable / Standable
Volume
Adjustable
[Conventional] PCB box turns [XtremeCool] PCB box keep

red when outdoor operating even outdoor
temperature reaching 55°C Outdoor temperature reaching 68℃
Video Temperature
Replaceable
The light effect on the top of the
transparent outdoor unit showcasing
1 A self-contained XtremeCool product video and could change video by putting USB in. how the Ice-circuit cool down the
2 if you put in a USB, demo will automatically loop playback the video inside the USB only. PCB box

Introduction of In-store Demo – Heating
• Insta Heater heating belt preheats the inverter upon start-up, to get rid of the external
coldness and get the compressor prepared for quick heating.
• Base Pan Heater can quickly melt and remove snow & ice from the outdoor unit, ensuring
stable heating capacity.
• Enhanced Vapor Injection technology(EVI), is a cutting-edge technology pioneered in the
automotive industry. Now we use its ultra-high performance to boost the heating
performance our ACs in the freezing cold. EVI strengthens the compressor’s working
efficiency and heating performance, and acts like as a turbo charger in extremely cold
conditions.
Our XtremeHeat can keep you warm with a full 100% output even
With 1.9 times of former output power and brand-
when the outdoor ambient temperature falls to negative 25°C can new stainless steel material, the base pan heater can
quickly melt and remove snow & ice in the outdoor
continue to operates even when it gets as low as –32°C because of unit, ensuring stable heating capacity.
the Insta Heater heating belt，Enhanced Vapor Injection technology,
and the Base pan Heater.

Introduction of In-store Demo – Heating
You can illustrate these components on the transparent outdoor demonstration unit through the lighting effects. The golden part on the compressor shows our Insta
Heater heating belt. The constantly moving rotor which also has golden light is demonstrating how the EVI technology helps the compressor to maintain strong output in
low ambient temperature. Under the fan you can find a red light that showcases how the base pan heater works.
Insta Heater
Base Pan Heater
*Lighting Effect
EVI
*Lighting Effect
*Demonstration
Saving & Durability

Introduction of In-store Demo – Saving
• The Midea XtremeSavE can help you to stay cool and save
more at the same time.
• The sensor in indoor unit is able to capture ±0.1℃
temperature changes and send the date to Alpha Energi Chip
in the outdoor unit.
• Alpha Energi Chip will then send out the signal to the
compressor after analyzing this data. The inverter compressor
is able to control ±0.1Hz change and maintain low-frequency
operation to make you feel cool and saving you money at the
same time.

Introduction of In-store Demo – Saving
You can demonstrate the execution of this process through the contrast demonstration prop on the tray. It shows that our GMCC inverter compressor is able to
maintain a stable operation while in 12Hz low-frequency mode, while the compressor of conventional AC can’t operate stably when running at the same low
frequency. This means that we can save you money by keeping our AC efficient while in a low-frequency mode, and the conventional ACs can’t.
Hangable / Standable
Volume
[Conventional] compressor [XtremeSavE] compressor can
Adjustable
cannot keep stable Operation at keep Stable Operation at 12Hz
30Hz
Video
Replaceable Operation Hz
Low speed/Unsteady Low speed/Steady

1 A self-contained XtremeCool product video and could change video by putting USB in. Allows continuous compressor operation at ultra low and stable speed of 12Hz,
2 if you put in a USB, demo will automatically loop playback the video inside the USB only. avoiding extra costing cause by unstable operation

Introduction of In-store Demo – Durability
Midea’s super sturdy casing and refined outdoor unit design protect against invasions from outside elements such as salt, acid, sand, oil stain and water damage, keeping
your AC unit in tip-top shape no matter the environment. You can see from the cover of this outdoor unit, the PrimeGuard display is right behind it and both the Diamond-
edged casing and T-shaped top cover are very obvious at first glance.
PrimeGuard
Diamond-edged T-shaped Design

Introduction of In-store Demo – Durability
• PrimeGuard is more resistant to oxidation & corrosion than ordinary fins and thereby help condensers to furnish a steadier and longer-lasting working
environment. It can also efficiently prevent bacteria from breeding and spreading.
• The Diamond-edged Casing & T-Shaped top cover work together keep rain, sand, or other foreign elements, away from the unit, helping to ensuring a stable
operation of the interior.

BreezeleSS+ / Airstill

Introduction of In-store Demo – Breezeless
Dynamic light box on the board of Breezeless series explain the theory of Breezeless technology by the lighting effect.
1
The two opposite flaps can evolutionarily deflect, bent, and even spoil the airflow to be able
to soften the harsh airflow, providing multiple levels of softness as you want without a
noticeable breeze.
2
All 7928 micro-holes on the two deflectors are designed to soften the cool air,
where the cool air current passes through and transforms into thousands of
unnoticeable tiny strings of air that breezelessly drop the room temperature.
3
Cold air is pressured, emitted, mixed and dispersed evenly through each of the thousands of mini-holes,
named the Hourglass-shaped structure. And eventually softened to bring you a pleasantly cool
environment, eliminating any unpleasant airflow.

Introduction of In-store Demo – Breezeless
Dynamic light box on the board of

Breezeless series explain the theory of
Breezeless technology by the lighting
effect.

Purchase Information

CoolingChamber
Dimension(mm) : 900(width)*590(height)*340(depth)
Price(with tax) : 1960 CNY
MOQ : 100 set
Production Time : 30 days
*deliver to Midea’s warehouse
Prime Guard Alpha Energi Chip
T-shaped
ICE CIRCUIT
Diamond-edged
Diamond-edged T-shaped

HeatingChamber
MOQ : 100 set
Prime Guard
T-shaped
Diamond-edged
INSTA HEATER
stainless
steel
EVI Technology
Diamond-edged T-shaped Base Pan Heater

XtremeSavE
MOQ : 50 set
Video
Operation Hz
Magnifier Magnifier
1 There is a self-contained XtremeSavE product video and

could change to other video by putting USB in.
2 if you put in a USB, demo will automatically loop playback [Conventional]Unstable [XtremeSavE]Stable
the video inside the USB only. Operation at 30Hz Operation at 12Hz

XtremeCool
Display Demo
MOQ : 50 set
1 There is a self-contained XtremeCool product video and could change

to other video by putting USB in.
2 if you put in a USB, demo will automatically loop playback the video Video
inside the USB only.
Outdoor Temperature
[Conventional]Can not operate [XtremeCool] Still operate with

with outdoor temperature of outdoor temperature even
55°C reaching 68℃

Thank you for watching

Breezeless Talk

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Midea Air Conditioner

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Air pollution affect our health. And lacking air FEATURE

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