Thank you Mak for your introduction. Hello 5CA.

How fare thee, m’lords and m’ladies of the realm. I am Diego Silva,
community champion and knight in shining armor, and it’s an honor to represent the Engagement team here today.

I’ve been at 5CA for the past 2 years. I joined as an agent, next quarter I was granted the honor of a silver quarterback,
and shortly after I joined the Engagement team. I’ve been Checkpoint’s “tech wizard” ever since then, while also
applying my jack of all trades skillset in the background of Engagement. You might not have seen my face -which is
kinda the point of wearing a helmet-, but I am pretty sure you benefitted from my work in the background.

I am also sure that you’re aware of some of our Engagement initiatives. We create fun, shiny, exciting content to spread
the company’s culture around, and we make sure to shed as much spotlight on these initiatives as possible. This may give
you the impression that Engagement is only about what you publicly see in the light. Which, to be fair, is expected.

But what is shown in the light is only one side of the coin. There is a lot more that goes on behind the scenes, to facilitate
smooth, clear communication and interaction between departments; to spread the company culture -diversity, inclusion,
workplace safety-, to establish a feedback loop between workforce and leadership. To enhance our people experience. All
in the background, far from the spotlight.

You might have not seen my face and you might not know what Engagement does in the background. But this changes
today.

I am Diego, your community champion and knight in shining armor. And I am here today to shed some light into the
Dark Side of the Engagement Moon.

That was a neat and dramatic introduction, but what does it entail?

Well, today I will briefly touch upon three topics of the Dark Side of the Engagement Moon: Our roles in the
background; the, decisions, issues and challenges of our publishing strategy; and finally, my favorite, the inner workings
and tech wizardry of checkpoint.

So, meet the House of Engagement, who wields both pen and sword to serve our community.

Leading the charge we have our witch-queen and operations director Nicoletta, who provides us with the strategic vision,
connecting engagement directly with leadership and setting a course of action. The queen commands, and we make it
happen.

The queen of engagement is assisted by her Hands of the Queen, Marina and Hannelore.

The Maiden of Sunlight, Marina, commands all that is illuminated in Engagement, leading our efforts in content creation
strategy, planning and organizing of initiatives, our weekly content calendar, our video content, and so on, and so forth.

Meanwhile, The Maiden of Moonlight, Hannelore, leads our internal communication and people experience efforts.
Sentiment analysis, data and feedback gathering, reward and recognition, process improvement, everything that lurks in
the dark and needs to be unveiled is under her purview.

And then, our warriors, each focused on one aspect. Darryl with writing and content creation; myself with community
and being the troubleshooter jack of all trades; Mak sharing his gift for words via copywriting and internal
communications; and Ryan with video and content creation. While each of us may focus on one aspect, this remains one
big team effort, and we’re all fully trained and able to cover for each other if need be. The chain is only as strong as its
weakest link, after all.

Now that you know of our team, let’s talk about the background of our publishing strategy.

Or what I call: The Uphill Battle.

Don’t take it by the negative connotation. Our Nexus Publishing Strategy is defined by the duality of its nature, and the
constant struggles to balance both sides. You don’t see most of it, but there is lot that needs to be decides and weighted
down.

Frequency. Too many posts? Too little posts? Video content for those that don’t like reading? Written content, because
some people dislike videos? Both? How much of each? Top down communication? Bottom-up communication?

These are weekly and even daily struggles. We perform extensive research, both in communication theory and on Market
Research, and you guys, our community, are our market. We gather your feedback to improve our inner workings. We
study your engagement behaviors; what do you like reading, when do you read, how often, why. And we endeavor to
balance what you need to know, with what you’d like to see. As you can see, it’s an uphill battle, but it’s one well-worth
the effort.

This culminates in improving what is visible: Content, initiatives, branding. Lots of strategy and planning go behind
everything that is shown under the spotlight. Nothing we do is willy-nilly.

To assist us in planning and strategizing, our nexus Engagement Hub has multiple sub-sites, or “buckets” for the
initiated. And each of these buckets requires a different strategy to source, create and spread content.

I am not going over all the details, but suffice to say that each needs a different approach. For example, industry news
come from leads brought to us by sales, leadership, even projects within ops; while on the other hand community news
are brought to us by our community members, people that reach out because they want to share with their colleagues,
because they want to belong. Applying and improving all of these strategies at the same time is one of our largest tasks.

Now, enough of Nexus Articles. Let us jump to my favorite part of this presentation: Checkpoint.

By definition, if you’re watching this then you’ve seen what checkpoint entails to. From your point of view, every
fortnight you tune in and watch or listen for one hour or so. You learn what other departments are doing and why. You
receive news of upcoming changes. You get to know a colleague you might have never talked to before. Eeasy peezy
lemon squeezy.

Buuuuuut of course there is a lot that goes on in the background to ensure this happens. The whole lifecycle of
checkpoint, as I like calling it, starts two to four weeks before you get to watch it.

First, we source content, which means going after you. If you're watching this, there is a non-zero chance of you knowing
exactly what it is to receive a knightly invitation to present (Looking at you Sylvia!). Our leadership expects that every
department presents on checkpoint at least once per quarter, and the engagement team makes sure to keep up a rotation,
giving everyone a chance to participate, while accommodating scheduling needs.

Speaking of the devil, scheduling. You're all busy people, and presenting and being interviewed takes time and effort. We
appreciate that, which is why we try to be as accommodating as possible. We develop and offer guidelines for
presentations and interviews, we offer dry-runs and feedback, and even oratory coaching if asked. All to make the
process as comfortable as possible.

Then, there is hosting. Juggling Teams, OBS, NDIs, CPU, and honestly more acronyms than I care to present.
Checkpoint is a live event, and everyone that streamed or worked with any sort of event before knows that *stuff
happens*. That's why I keep attentive during the whole process, to course correct issues that might pop-up, and to ensure
a good experience.

After the live event, it's time to improve. We collect data and review everything. We research on any issues that possibly
popped up during the live event. We find solutions for them, and if none are available then we find workarounds. We
improve, and we grow, and the cycle of checkpoint life starts anew.
But what about challenges? Ohhhh boy do I have challenges to show!

*These* are the bane of my existence, the ones I call The Four Horsemen of Checkpoint!

The first one strides atop a white warhorse. He wields bow and arrow and is called Scheduling Conflicts. He is there to
try to shoot down any attempt at proper pacing, and to make our presenters’ lives miserable. To counter him I keep a very
accommodating schedule, but also plan very ahead for our presentations and interviews.

The second one is armored and angry, and thunders down atop a red warhorse. He is Connection Cuts, and wields his
blade to cut people’s connections. I can work around grainy camera, I can work around bad mic, but I can’t work around
people losing their connection. To ward him off we moved from fully live to a pre-recorded format, ensuring that at least
part of the content will always be there.

Next up, skulking the battlefield, he comes riding a black warhorse. His name is Software Issues and he wields a scale to
unbalance the multiple pieces required to run checkpoint. To counter this vile fiend, I keep appraised of all the latest
updates, approach new tools, and I never, ever, accept changes without a through vetting process on how they might
affect the whole checkpoint product.

And finally. The deadliest of them all. He who has caused more issues than all of the other three combined. He who alone
has the power to stop the checkpoint juggernaut on its tracks. Atop a pale warhorse approaches… Processing Power.

Anybody that streamed before knows a streamer lives and dies by his processing power. If it hits 100% then quality will
be compromised, you might lose sound, you might lose audio, and that will reflect badly on the audience. To try and
counter this most vile of villains, I constantly improve our processes. More lightweight versions of assets, different call
strategies, diverting PC resources from other processes to checkpoint, upgrading my desktop. Everything I can.

Because every little bit of processing power saved ensures more wiggle room for me to be able to deal with any issue that
might crop up. In the end, the one thing I truly need to ensure a smooth, perfect checkpoint experience is…

Unlimited Power.

Thank you very much for watching. If you’d like to know more please reach out to us at engagement@5ca.com

With that, I give it back to Mak. Lead the charge, m’lord!