INDUSTRY AND

COMPETITIVE
FORCES
ANALYSIS

[YOUR COMPANY NAME]

Date:
Overview
[YOUR COMPANY] is one of the [MAIN INDUSTRY] in [LOCATION]. For
years, the company supplied [] to a wide range of clients. With the increasing
number of competitors supplying multiple construction businesses, [YOUR
COMPANY] aims to determine its competitor’s strong and weak aspects to
better market and improve its sales performance.

Target Market
[YOUR COMPANY] targets and supplies to multiple construction companies
and retailers operating in [LOCATION ].

Competitor Analysis
 
[YOUR COMPETITOR]. is a direct competitor of [YOUR COMPANY] and
a certified distributor of industrial metal products. Located in King City,
California, the company has provided quality materials and professional
services to American construction businesses since 2001.
 
[YOUR COMPETITOR]. is a [YOUR INDUSTRY] and a strong independent
competitor of [YOUR COMPANY] In 2001, the company supplied standard
and [YOUR PRODUCT] to businesses in [YOUR LOCATION].
SWOT Analysis

[YOUR [YOUR [YOUR

METRICS
COMPANY] COMPETITOR] COMPETITOR]
Strong brand Highly skilled Reliable supplier of
Strengths
portfolio workforce raw materials
Limited success
Poor product demand Poor financial
Weaknesses  outside the core
forecasting planning
business
Increasing
The decreasing cost Partnership with
Opportunities construction
of transportation different companies
activities
Increasing The rising cost of Strict government
Threats
competition raw materials laws

Conclusion and Recommendations

 
Despite having a strong brand portfolio, [YOUR COMPANY] [YOUR
COMPANY] [YOUR COMPANY]’s poor performance in forecasting its
client’s demand puts it at a disadvantage against its two major competitors. In a
recommendation to increase its sales, [YOUR COMPANY] should analyze its
order history and track all macroeconomic factors affecting sales to improve its
product demand forecasts.