“TROPHI SNACK

HOUSE”
BUSINESS PLAN

Upper highway of Poblacion, Merida, Leyte

(123)352 7890
Trophisnackhouse@gmail.com
www.trophisnackhouse.com

Prepared by: Ms. Samantha Poblete

Ms. Bell Velarde

Ms. Niezel Pleños

Mr. Jc. Juspher Pilapil

Mr. Ian Bristan Pańa

Mr. Chris Namoco

 BUSINESS PLAN CONTENTS

Executive Summary.......................................................................................................3
I. Introduction and General Background of the Project................................................3
A. Project Description...............................................................................................3
B. Objectives..............................................................................................................5
II. Marketing Plan..........................................................................................................5
A. SWOT Analysis....................................................................................................5
B. Target Market Description....................................................................................6
C. Demand Projection......………………………………………………………….6
D. Marketing Mix..…………………………………………………………………7
1. Product Description....…………………………………………………………7
2. Pricing....………………………………………………………………………8
3. Place of distribution............................................................................................9
4.Promotion...........................................................................................................10
III. Operations Plan......................................................................................................11
A. Business Location...............................................................................................11
B. Production Flow..................................................................................................11
C. Machineries and equipment required..................................................................12
D. Production Cost Estimates (1 yr.).......................................................................13
IV. Organization and Management Plan......................................................................13
A. Type of Organization..........................................................................................13
B. Organizational Chart...........................................................................................14
C. Personnel Requirement.......................................................................................15
D. Project Time table...............................................................................................17
V. Financial Plan..........................................................................................................18
A. Major Assumptions...........................................................................................18
B. Total Project Cost...............................................................................................19
C. Sources of Funds................................................................................................30
D. Projected Income Statement (5 yrs.)...................................................................32
E. Projected Cash Flow Statements..........................................................................38
F. Financial Analysis...............................................................................................39
VI. Socio-economic Impact........................................................................................43