R 95 000.

00 (Ex VAT)
Key benefits ▪ Understand Private Label ▪ Total Basket measured is 291.7BN

State of Private performance in South Africa’s

modern trade market and regions
▪ Private Label is worth 71BN

Label in South ▪ Identify growth trends across

▪ Private Label is outgrowing
named brands in basket by 5,3%
Africa
supergroups and categories

Private Label performance within

the South African market
Private Label - trade desk market - share performance over
the last 3 years
NielsenIQ’s Private Label Report for South
Africa provides a multi dimensional view of
how Private Label products are performing 24.3 24.6
22.8 23.4
from a Sales, Shopper and Consumer
perspective.

Insights are provided across NielsenIQ’s

retail measurement services, consumer
panel, shopper trends and global omni
survey.

52 W 02/06/19 52 W 31/05/20 52 W 29/05/21 13 W 29/05/21

For more information about the state of Private Label in South Africa,
contact your NielsenIQ representative.
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