MARKETING STRATEGY OF

LENSKART
MPR PROJECT
INTRODUCTION

ARYA KHATTAR
02021201721
BBA-2A
Founded in 2010, By an ex-Microsoft 'techie' with no money
but truckloads of relentless passion to make a difference in this
world, Lenskart is India's fastest growing eyewear business
today.
With a rapidly growing business reaching out to over 1,00,000
customers a month via a unique combination of a strong online
business as www.lenskart.com, uniquely designed physical
stores, as well as a first of its kind 'home eye check up' service,
Lenskart is revolutionizing the eyewear industry in india.Lenskart is a Faridabad-based optical prescription eyewear retail chain, which
operates as an eCommerce marketplace for prescription power glasses, BLU glasses, frames, and goggles. Furthermore, Lenskart also
focuses on brick and mortar stores. It has already managed to establish over 80 physical retail stores across India, as of December 2021. It's
Delhi manufacturing facility produces 300,000+ glasses every month. Lenskart also has a factory in Zhengzhou, China, that handles nearly
20% of its production of frames. Hailed as the largest eyewear brand in India, the company is also known as a unicorn prescription eyewear
company, which entered the coveted club of Indian unicorns back in December 2019.