PESTLE Analysis:

The external forces affecting Cor Touch are as follows:

Political Factors:
Pakistan has always faced a political instability which is a major cause in the decreasing GDP.
Laws or regulations regarding textile industry will have an influence on our brand. Cor Touch
will follow all the tax policies, employment laws, trade and tariff restrictions and environmental
regulations. Cor Touch will ship and distribute their products all over the world in accordance
with the bylaws of the countries the products will be shipped to.

Economic Factors:
In Pakistan, sports industry contributes to 1.52% of the total exports, out of which, 0.56% is
sportswear. Exports have a huge impact on a country’s economy. One of the major challenges
for sports industry in Pakistan is the scarcity of labour. Our brand must keep in mind these
challenges and carry out operations accordingly. Our brand manufactures its products in
Faisalabad which is a rising hub for the clothing industry. This does give rise to the creation of
opportunities for the labour market. All of this, put along with exporting the products, Cor Touch
is keeping in mind of all the costs. Cor Touch must also adapt to the inflation and interest rates of
the country.

Social Factors:
Cor Touch will manufacture products for both genders, male and female. The products will be
available for teens and adults who want to maintain a healthy lifestyle and exercise regularly.
Our brand will be targeting people for their lifestyles and not just for fashion; Cor Touch is a
lifestyle and merely a fad. Teens interested in e-gaming are also being targeted by our brand, as
we will also be providing for them many different opportunities to build their careers. We will
also endorse our product through celebrity sportsmen in order to attract related audiences.

Technological Factors:
Technological advancements are impacting decision making and how businesses operate. Online
shopping will be implemented by Cor Touch and other technological changes and their use can
help our business gain an edge over competition. AI technologies will also be incorporated in the
online shopping experience as well as in our application software. Customers will have a state-
of-the-art experience while shopping, as the AI tool will also provide for customization as well.

Legal Factors:
Cor Touch will have design patents that will protect us from infringement and copiers. These
patents will serve to act as legal protection against and counterfeit businesses. Our brand will use
trademarks so that customers can identify our products. Moreover, our organization will follow
consumer laws, employment laws, health and safety laws and import and export laws.

Environmental Factors:
The products of Cor Touch will be manufactured using natural materials to reduce environmental
hazards like pollution. Due to increased awareness about plastics, Cor Touch will be using cloth
packaging instead of using plastic packaging. Our products are also cruelty free. This enables us
to act as a socially aware and responsible business. Furthermore, ethical practices will be
followed according to the regulations of our country.