Sarosh Waqar

01-111182-095
IT Assignment

Business: Candle making store (E-commerce)

Q1. How would marketing software help in your business?

 Help in promotion of the business

 Help in telling trends about the business
 Easier to target people interested in buying customized candles
 Makes it easier to manage all handles in one place
 Mass targeting with email marketing (to ensure repetitive sales)
 Resources can be easily maximized

Q2. How would CRM software help in your business?

 Customized candles are very personalized, so it is important to create a long-lasting impact on

customer before and after the sale
 Can better predict success
 Helps in giving personalized responses to customers
 Helps the customers connect to the business in a direct manner
 Enhances relationship with the customers in the customizing and buying process of candles

Q3. What is the relationship of CRM and Marketing software?

CRM systems help companies develop long-term customer relationships by coordinating, automating,
and delivering online and offline advertising and marketing efforts. This is the essence of modern
marketing, and it is through the application of these tactics that businesses can develop a successful
relationship marketing plan. CRM software automates the tracking and management of incoming leads
and provides a platform for sales and marketing to better analyze their impact. Finally, Customer
Relationship Management, or CRM, enhances the total customer experience by allowing you to better
manage direct contacts ranging from sales to customer support and marketing. CRM improves the
bottom line and can so influence profitability, loyalty, and overall performance.