Case Study -

DATRI
Story -
Problems SWOT
Immediate - Addressing Strength - Expertise. Solutions to problems.
DATRI Blood Stem Cell Donors
solvable donor issues. Weakness - Communication. Data
Registry (DATRI) in 2009 - with a
management. Control over GMs. Regular
registered donor base of 3,000 -
Short Term - Campaign for inspection and audits.
India's largest blood stem cell donor
increasing awareness.
registry. Opportunity -

Long Term - Continued Threat - Small sample size can lead to

By 2017 - 281,730 registered
financing and research distorted results.
voluntary donors, 59 countries.
development.

DATA
Social welfare model. Voluntary
nature.

Donors backing out affecting Key

credibility. Players To be filled.

Raghu Rajgopal
Problems -
People backing out. Co Founder CEO
Misunderstandings.
Dr Nezih Cereb & Dr Soo
Communication, Young Yang
Fundraising.
CO Founders

About stem cells and BMDW. BMDW

Bone Marrow Donors
Datris vision was to create a global
society which encapsulates everyon
through collaboration.

India - Large Population to serve and

transplant costs cheaper.
 Challenges
Story -

DATRIS MODEL

Solutions
Donor Identification
Donor Registration and HLA Typing.
Patient Donor Matching
Donation.

1) Solve last three problem of

FUNDING donors backing out with proper
Generous financial support of
scheduling, FAQs and
individuals and organizations - 2500
counselling/contacts and Contact
to recruit.
Info updation.
Costs after stem cell match borne
by patients.
2)

Donors backed out at two stages

Family concerns
Peer pressure registration
Sparing time
Questions and doubts

Questions
Contact info changed.

What to do about the current

situation?