Case Study -

ING Challenges DATA

Story

1) Challenges from fintech. Accenture Report - 55% increase in revenue,

ING Netherlands - Intense disruption
30% reduction in cost and 15% ROE with
in the last decade.
2) How to accelerate internal and external digital strategy.

delivery of mission Investments in Financial Tech - 12.2 B(3X in

2008 - State bail out.
one year)
2016 - Europes 4th Largest
3) Improvement on
2017 - Best Bank in the World.
Implementing agile way of By 2019 - Half - Digitized.

working.
1991 - Founded
2006 - 60 million customers in
4) Should agile method be
Europe, US, Canada, Latin America,
accelerated to other bu,
Asia and Australia.
functions and countries.
Disruption in Financial Services
Sector. Key
Players
Digital Impact - PayPal and
Kickstarter
Expectations of services changed Martin Van Beek - Director of
with advent of nonbanking HR
companies. Vincent Van den Boogert -
CEO
Herman Tange - Customer
Think Forward Strategy experience banking
Agility in organizational context
Emphasized customer experience.
Operational excellence.
Enhanced performance culture.
Think Forward
Tech Company with banking licence.
Orange Code - Outlined values and
behaviours for employees.
2012 - Agile in Corporate IT Department
Squads - 350 squads of 9 individuals.
What?
Chapters - Coordination among members
of squad of same discipline. How?
Tribe - Squads that worked on
interconnected missions.
Coaches - Agile coaches for
implementation of transformation.
Sprints - Quarterly Business Review
Good Impact
Restoring sense of Customer Centricity -
Agile helped in customer info access and
responses to need quickly.
Change is not for everyone - Changes in
command and control mentality.
Seeking smart efficiency - Increased
efficiency thanks to agile.
Agility
1) Individuals and interactions over
processes and tools.
2) Responding to change over
following a plan.
3) Working prototypes over
comprehensive documentation.
4) Customer collaboration over
contract negotiation.
Purpose - Mastery - Autonomy
Resolving new CEO Advice
challenges
Accelerate and scale INGs works to
Efficient data utlization.
other departments?
Better big picture visualization.
Possibile review of reward system
Pause the organization to absorb
and incentives.
various changes and capture the
People reverting to old techniques
learnings first.
in the face of increased pressure.