The document discusses the benefits of a new digital marketing strategy for a company called TapScanner. It proposes using social media platforms like Facebook, Instagram and LinkedIn to promote TapScanner's mobile scanning app and drive new customer acquisition. Key goals of the strategy include increasing brand awareness, generating app downloads, and collecting first-party customer data.
The document discusses the benefits of a new digital marketing strategy for a company called TapScanner. It proposes using social media platforms like Facebook, Instagram and LinkedIn to promote TapScanner's mobile scanning app and drive new customer acquisition. Key goals of the strategy include increasing brand awareness, generating app downloads, and collecting first-party customer data.
The document discusses the benefits of a new digital marketing strategy for a company called TapScanner. It proposes using social media platforms like Facebook, Instagram and LinkedIn to promote TapScanner's mobile scanning app and drive new customer acquisition. Key goals of the strategy include increasing brand awareness, generating app downloads, and collecting first-party customer data.