ABSTRACT

This study aimed to develop a deeper understanding on the Implication of Short film Ads on
purchasing behavior of Senior Highschool students among selected grade 11 and 12 students of
Tarlac National School Main during the school year 2021-2022 . Five students were selected
using a voluntary sampling technique based on the result of an Online survey questionnaire.
This study utilized a qualitative research design , explorative, descriptive and contextual in
nature through the use of validated online survey questionnaire. It was found that the effects of
short film advertisement to the Senior highschool students consumer are Increase of sales,
Empathize, Product information and Awareness and Entertainment.In addition,results showed
that Entertainment, Urge to buy products,Product awareness; and Product comparison are the
common impact of short film advertisement to the purchasing behavior of the Senior
highschool students and It further revealed the factors for senior high school students' buying
behavior which are Product/Service, Entertainment, Identifying Wants and Needs, and Product
Benefits.

keywords:Short film Ads.Purchasing behavior,Senior High School students,