Customer Profit Cumulative

Customer 16 9026 9026 Whale Curve

Customer 12 8700 17726
49026
Customer 18 8300 26026
Customer 9 7900 33926
44026
Customer 2 5000 38926
Customer 8 1800 40726
39026
Customer 1 1700 42426
Customer 13 1500 43926 34026
Customer 20 1200 45126
Customer 4 900 46026 29026
Customer 15 500 46526
Customer 14 200 46726 24026
Customer 6 100 46826
Customer 17 60 46886 19026

Customer 11 50 46936
14026
Customer 19 10 46946
Customer 5 -700 46246
9026
Customer 10 -2300 43946 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Customer 7 -3100 40846 Cumulative
Customer 3 -5400 35446
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Instructions:

In order to create Whale Curve you need to have the

profitability data for your customers.

Enter your customers in column A and the profit data for each
customer in Column B.

The column C has formulas for calculating the cumulative profit

so simply drag or copy the cells in column C to adjust for your
customer list and the data will update.

Next sort your data by profit descending (click on cell B2 and

click the Z-A button).

Now double click the X axes and adjust the min and max values
based on your data. Do the same for the Y axes.