INTRODUCTION CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING since the late 1990s, the Internet has attracted considerable attention from retailers as a potentially important and lucrative market space in which their marketing and retail activities can be conducted both efficiently and economically. Considerable numbers of businesses and persons wishing to supply information or sell goods and services to the public have been attracted to the Internet, extending daily activities, including shopping, to an unlimited virtual world. Initial predictions were that the combination of technological sophistication, equipment power, and ease of use, in conjunction with the supporting infrastructure. Would make electronic purchasing widespread in the United States. However, after a brief spurt, the rate of growth of Internet retailing declined, with many pure-players failing and falling out of this new virtual market space altogether. Until now, the portability of e-retailers has not been substantial enough to improve their stock prices, although Internet shopping is now a mainstream activity. Widespread and instrumental adoption of the Internet as a shopping medium is the key that will ultimately drive online sales and portability. It is far more challenging to attract and retain customers in the online environment than in the traditional one. Therefore, there is a growing need for a better understanding of consumers' behavior in the commercial online setting. The research examines consumers’ adoption of the Internet as a shopping medium through an integrated perspective ofinnovation adoption and the consumer decision- making process. This research proposes a conceptual framework describing the types and degree of consumer adoption of the Internet as a shopping place and how interrelated factors impact such adoption. OBJECTIVES © To know about the perception of customers towards online shopping. © To know about the industry. ¢ Surveys basically falls into the following data. They are as below-: 1. To know more about different jargons of marketing 2. To know more about the industry. Taking continuous reviews of customer regarding their satisfaction level. METHADOLOGY 1, UNDERSTANDING YOUR CUSTOMERS- Knowing your customers also helps to fine-tune marketing campaigns. This way, you can target customers effectively, really honing in on their pain points and offering your organization as a viable solution. Brand research helps organizations to understand how their customers view them and shows any changes needed to improve the business' overall image.2. COMPETING EFFECTIVELY AND EFFICIENTLY: Every business has some kind of competition; no one operates alone. As a result, it’s important to know who your true competitors are and how you compare. Through effective competitor analysis and research, organizations can determine if they need to develop new products or services, whether they should consider new marketing strategies or if their pricing plan needs some tweaks. By understanding the competition better, organizations also can develop new ways to increase market share. DATA ANALYSIS TECHNIQUES: 1.Survey: It is because surveys are relatively inexpensive and useful for describing the characteristics of a large population. 2. Questionnaire: It is because a questionnaire is a research instrument consisting of a series of questions for the purpose of gathering information from respondents. TOOLS-: The result of the collected data analyzed by method of Microsoft excel 2016. Data will be presented in project with the use of the pie, chart and table so that the data analyzed can be clear and understandable to the reader. There was total 15 questions including both closed and open source.