Professional Documents
Culture Documents
Class/ Low Fail Mid Fail Marginal Fail Pass Commendation Distinction Exceptional
Grade Distinction
Assessment Pass | Mid | High Commendation |Mid | Distinction | Mid | High
High
Criteria
Demonstrate creativity and intellectual curiosity in both the application and synthesis of
knowledge
Little or no Limited evidence Superficial evidence Good evidence Very good evidence Excellent evidence Exceptional
Synthesis (30%) evidence that the that the Author has the that the author that the Presenter/ that the Presenter/ that that the Author evidence that the
Author has established a viable has established a Group that the Group that the has established a that the Author has
established a business model, viable business Author has Author has viable business established a viable
viable business based on evidence, model, based on established a established a viable model, based on business model,
model, based on financial viability evidence, financial viable business business model, evidence, financial based on evidence,
evidence, financial and conceptual viability and model, based on based on evidence, viability and financial viability
viability and rationale. Little conceptual rationale. evidence, financial financial viability conceptual rationale. and conceptual
conceptual reflection on the Starting points of a viability and and conceptual The author presents rationale. The
rationale. Little or financial viability of financial plan and a conceptual rationale. The an excellent financial author moves
no reflection on the the venture and the reflection on the rationale. The author presents a plan and a beyond the
financial viability of current state of viability of the author presents a robust financial plan contribution to boundaries of
the venture and knowledge regarding business model in financial plan and and a convincing business model current financial
the current state the viability of the light of current a reflection of the elaboration of the design in relation to approaches to
of knowledge business models in entrepreneurship business model in business model in current venture finance and
regarding the entrepreneurship research. the light of current the light of current entrepreneurship extends current
viability of research. entrepreneurship entrepreneurship research. knowledge on
business models research. research. business model
in design.
entrepreneurship
research.
Limited, if any, Mentioning of Some Good evidence of Very good Excellent Excellent
evidence of potential approaches methodological methodological methodological methodological methodological
competencies. for business starting points, but foundation of the foundation of the foundation foundation on the
Method modelling and/ or would benefit from proposal, linked to proposal, linked to proposition, with an proposition, with an
competencies financial modelling further reading to the sector and the sector and extensive range of exceptional range of
(30%) or forecasting, but develop a deeper venture, but would venture. The credible evidence credible academic
no clear application understanding of the benefit from more student discusses sources and real and practitioner
to the proposed subject, including critical analysis to models, concepts, outcomes. Excellent sources used.
venture. As such, consideration of a develop a deeper frameworks and evidence of critically Excellent evidence of
limited evidence for deeper coverage of understanding of evidence based evaluating and critically evaluating
evaluating the proven concepts, commercial arguments in a applying key and up- and applying key
commercial viability tools and feasibility and detailed, inspired to-date analysis and and up-to-date
of the Business frameworks for viability. and engaging way, arguments to answer evidence and
Case. analyzing the Moreover, the A1 including comparing all elements of arguments to answer
venture. Moreover, Poster and facts and contrasting questioning from all elements posed
a more critical needed more different targeted investors or by investors or
approach is needed validity to support stakeholder interested interested
when reviewing the the pitch viewpoints (funder, stakeholders. The stakeholders. The
literature, including owner, customer student synthesizes student synthesizes
the identification of etc). different sources of, different sources of,
evolving and often novel, to often novel, to
competing consider these consider these
arguments. models, concepts models, concepts
and approaches in a and approaches in a
comprehensive, comprehensive,
inspiring and inspiring and
engaging. Could be engaging way rarely
presented to external seen at this level.
investors to attract Would excel when
funding or finance being presented
readily to external
investors to attract
funding or finance.
Communicate key issues and arguments in written and oral format to a professional
standard
Incomprehensive Poor level of Minimum level of Basic document Good use of Excellent use of Outstanding use of
Presentation language, language use, language and providing language, document language, and language, and
(20%) disconnected inconsistent verbalisation of explanation and and facts (verbal, data evidence based robust crafting of
document, absent alignment of message, basic factual support. and visual aids). arguments via a evidence based
or lack of document, document lacking While there are no rich array of arguments (Verbal,
verbalised confusing and explanation of the outright mistakes, verbalised, data data and visual
evidence, data incoherent factual business case. A lack the document is and visual aids. aids.)
and arguments of verbal evidence not effective as
visualisation. (verbal, visual based argument and lacking necessary
and data visionary facts to evidence
presentation). support Business
Case.
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