Digital

Marketing
By: Brian Gregory Adhihendra
Ground Rules Virtual Class
Digital Marketing

Stay on cam Access by Be on time!

Laptop/PC

Dont forget to fill the presence

ocw.uns.ac.id

Make sure to do self-enrollment in

spada.uns.ac.id

Enrollment key: DMB-2021

Download the RPS and references in Spada

References
Understanding Digital Marketing Strategy

● Knowing your yourself and your business

● Knowing your customer
● Managing change
● Reaching the customer
● Converting the customer
● Retaining the customer
● Measuring success
 Digital?

“Involving or relating to the use of computer technology”

“Electronic technology that generates, stores, and processes data”

 Digital marketing?
A concept highlights a set of profile processes that embrace all the
digital channels available to promote a product or service, or to build
a digital brand (Kotler et.al. , 2017)

All activities that are designed and developed in a business via the
internet, in order to identify, attract, win, and make loyal the
customers (Banerjee, 2016)