Case discussion Questions-Zenatix

1. What issues made Zenatix change its target market, first from industrial clients to
commercial building clients, and then from commercial building clients to retail-chain
clients?

2. What is your opinion of Zenatix’s final target market (i.e., retail-chain clients)? Did
Zenatix finally find the right target market?

3. As an investor, what factors would you consider while evaluating the investment potential
of Zenatix?